wonder why hasbro is loosing money...
why is it that the star wars figures and vechiles are still the same scale?
Because they raised the prices on them earlier. The SW vehicles were $19.99 USD in the early 2000's, went to $24.99 in the mid-2000's and are now $29.99. In addition, the vehicles still need to fit and interact with the figures, so changing the size isn't as much of an option there.
That said, the figures these days are smaller(some shorter, but they're all less bulky) than the Power of the Force II figures that started the Star Wars toy resurrection, but are much more accurate to the person they're supposed to be and definitely more articulated.