Takara Tomy Acquires RC2 Corp./Learning Curve Brands

Do you collect other toys besides Transformers? Maybe you've got a Masters of the Universe collection you'd like to show off, or maybe you like Thundercats, Voltron, G.I.Joe, Power Rangers, Star Wars, Wrestling, or any of the various comic book toy lines. Please keep the discussions here to non-Transformers toy lines.

Takara Tomy Acquires RC2 Corp./Learning Curve Brands

Postby OptiMagnus » Sat Apr 14, 2012 11:44 pm

Motto: ""Close your mouth and open your mind.""
Weapon: Gatling Cannon
I went to Walmart recently and looked at the sad selection of Johnny Lightning diecast cars- a brand that was pretty popular in my early childhood but is slowly dying. I was shocked to see blue "TOMY" logos on half of the packages. I was puzzled so I found out that I missed the boat on the news that Takara Tomy (yes THE Takara Tomy) acquired RC2 Corporation, which produces Johnny Lightning and many other toys and collectibles now under its Learning Curve Brands division label. They have been declining in the past decade despite acquiring several toy brands. The modern RC2 is a result of several mergers and acquisitions, beginning with Racing Champions absorbing Ertl Toys (which had previously acquired AMT models), which then absorbed Playing Mantis (which produced Johnny Lightning cars and Polar Lights models). They have specialized in collectible toy lines such as the Thomas the Tank Engine Wooden Railway and die cast series, Racing Champions NASCAR, NHRA drag racing, and American muscle car/hot rod die cast cars, Ertl toys and die cast collectibles such as John Deere and Case/New Holland die cast farm equipment and American Muscle, Johnny Lightning die cast cars, and AMT (or AMT/Ertl), MPC, and Polar Lights model kits as well as other brands. Some of these brands have died or have been licensed to willing manufacturers (such as the model kit brands and Ertl Collectibles to Round 2 LLC). I have mixed emotions about this, because it is unsure whether any dead lines will come back and Tomy is considering axing the Thomas Wooden Railway line, maybe more. I hope instead this could rejuvenate brands from a once booming iconic toy company which I always knew to make high-quality products in its heyday.
Please note: If you think I may be joking, I probably am.
User avatar
OptiMagnus
Gestalt
Posts: 2288
Joined: Sat Sep 04, 2010 8:03 pm
Location: Ohio, USA
Watch OptiMagnus on YouTube
Alt Mode: Stock Car
Strength: 10
Intelligence: 9
Speed: 8
Endurance: 4
Rank: 1
Courage: 3
Firepower: 10+
Skill: 6

Return to Non-Transformers Toy Discussion

Ending Soon On eBay

Transformers Generations Deluxe Class Age of Extinction Scorn NRFP - Time Remaining: 1 day 15 hours 1 minute 11 seconds
Transformers Robots in Disguise3-StepChangers Autobot Drift Figure{B4675AS0} XTS - Time Remaining: 1 day 15 hours 11 minutes 24 seconds
Transformers legends LG40 ASTROTRAIN Takara Tomy - Time Remaining: 1 day 11 hours 53 minutes 1 second
Takara Tomy Transformers Movie Advanced Series HOUND Army Camo Ver. Limited MISB - Time Remaining: 1 day 21 hours 7 minutes 34 seconds
JAPAN RARE Takara Tomy Transformers Legends LG-32 CHROMEDOME Action Figure MISB - Time Remaining: 1 day 17 hours 14 seconds
Transformers 4 Age of Extinction GALVATRON & HOUND Voyager Class Generations AOE - Time Remaining: 1 day 21 hours 16 minutes 15 seconds
Transformers Botcon 2015 Attendee Exclusive Sargent Hound G2 New - Time Remaining: 1 day 22 hours 35 minutes 11 seconds
Transformers Hasbro Titans Return Deluxe Class HIGHBROW in Stock - Time Remaining: 1 day 16 hours 50 minutes 5 seconds
Transformers Podcast: Twincast / Podcast #166 - Toy Fair 2017
Twincast / Podcast #166:
"Toy Fair 2017"
MP3 · iTunes · RSS · View · Discuss · Ask
Posted: Tuesday, February 21st, 2017
Website Security Test