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For Immediate Release

TRANSFORMERS PRIME:

THE COMPLETE FIRST SEASON

Featuring Over 10 Hours of Non-Stop Action, Special Bonus Content and More!





THE COLLECTIBLE 4-DVD SET &

LIMITED EDITION 4-DISC BLU-RAY™ COLLECTION –

PACKED WITH A 96-PAGE GRAPHIC NOVEL



OWN IT ON MARCH 6, 2012 FROM SHOUT! FACTORY

Prepare to experience the world of TRANSFORMERS PRIME like never before with perfect picture visuals and the purest digital sound available when the entire first season of the award-winning CGI animated series TRANSFORMERS PRIME arrives in stores everywhere in North America on March 6, 2012 in a deluxe 4-DVD set and a Limited Edition 4-Disc Blu-ray™ collection from Shout! Factory, in collaboration with Hasbro Studios.



Both the DVD and Blu-ray collections of TRANSFORMERS PRIME: THE COMPLETE FIRST SEASON boast all 26 action-packed episodes (including the 5-part miniseries Darkness Rising) and special bonus content. For a limited time only, TRANSFORMERS PRIME: THE COMPLETE FIRST SEASON Limited Edition 4-Disc Blu-ray contains a 96-page IDW graphic novel based on this hit series.



Fans and collectors can pre-order the DVD release of TRANSFORMERS PRIME: THE COMPLETE FIRST SEASON today! The Limited-Edition 4-Disc Blu-ray Collection (featuring the 96-page IDW graphic novel) is available for preorder exclusively on Amazon and ShoutFactoryStore.com.



Pre-order link:

http://www.amazon.com/Transformers-Prim ... 79&sr=8-14





Delivering a new level of heavy metal action and family entertainment for all ages, the limited edition Blu-ray collection is priced to own at $64.99 SRP. The deluxe 4-DVD set is sold separately and has a suggested retail price of $ 29.93 SRP.



The TRANSFORMERS saga starts a new chapter as old foes return, legendary heroes rise, and new ones are found in unlikely places. The new EMMY Award winning series TRANSFORMERS PRIME, A Hasbro Studios production, currently airs on The HUB television network in the U.S. and Teletoons in Canada, deepens the epic mythology of both the AUTOBOTS and DECEPTICONS, while starting a new chapter for a new generation of fans.



In early 2011, loyal TRANSFORMERS fans, as well as families and kids, were introduced to this visually stunning five-part miniseries on The HUB. Optimus Prime, Bumblebee, Arcee, AUTOBOT Ratchet, Bulkhead, and many others are back to "roll out" against Megatron's latest attempt to conquer Earth. And Megatron proves to be more powerful than ever, having acquired a rare element that allows him mastery over life itself. OPTIMUS PRIME and the AUTBOTS may be few against the Decepticon hordes, but they find increased strength through bonds forged with three human teenagers.



Season One of TRANSFORMERS PRIME boasts an all-star voice cast, including Peter Cullen, Frank Welker, Steve Blum, Jeffrey Combs, Adam Baldwin, Markie Post, Ernie Hudson, among other notables. TRANSFORMERS PRIME is produced by Hasbro Studios, with Alex Kurtzman, Roberto Orci and Jeff Kline serving as executive producers. Kurtzman and Orci served as writers for the feature films TRANSFORMERS and TRANSFORMERS: Revenge of the Fallen.



TRANSFORMERS PRIME recently garnered two Emmy® Awards for Outstanding Individual Achievement in Animation and six Emmy nominations.



Technical Information

TRANSFORMERS PRIME: THE COMPLETE FIRST SEASON Blu-ray Collection

Limited Edition 4-Disc Blu-ray is packed with transformers prime graphic novel and bonus content

Street Date: March 6, 2012

Running Time: +/- 10 hours

Aspect Ratio: Anamorphic widescreen

Audio: English, Audio 5.1 Surround



TRANSFORMERS PRIME: THE COMPLETE FIRST SEASON DVD Set

4-DVD Set and bonus content

Street Date: March 6, 2012

Running Time: +/- 10 hours

Aspect Ratio: Anamorphic widescreen

Audio: English, Audio 5.1 Surround



About Hasbro

Hasbro, Inc. (NASDAQ: HAS) is a branded play company providing children and families around the world with a wide range of immersive entertainment offerings based on the Company’s world-class brand portfolio. From toys and games, to television programming, motion pictures, video games and a comprehensive licensing program, Hasbro strives to delight its customers through the strategic leveraging of well-known and beloved brands such as THE TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. The Hub, Hasbro’s multiplatform joint venture with Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) launched on October 10, 2010. The online home of The Hub is http://www.hubworld.com. The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved.



Come see how we inspire play through our brands at http://www.hasbro.com. © 2010 Hasbro, Inc. All Rights Reserved.



About Shout! Factory

Shout! Factory is a diversified entertainment company devoted to producing, uncovering and revitalizing the very best of pop culture. Founders Richard Foos, Bob Emmer and Garson Foos have spent their careers sharing their music, television and film faves with discerning consumers the world over. Shout! Factory’s DVD offerings serve up classic, contemporary and cult TV series, riveting sports programs, live music, animation and documentaries in lavish packages crammed with extras. The company’s audio catalogue boasts GRAMMY®-nominated boxed sets, new releases from storied artists, lovingly assembled album reissues and indispensable “best of” compilations. These riches are the result of a creative acquisitions mandate that has established the company as a hotbed of cultural preservation and commercial reinvention. Shout! Factory is based in Santa Monica, California. For more on Shout! Factory, visit shoutfactory.com.



Emmy® is the trademark property of the Academy for Television Arts & Sciences/ The National Academy for Television Arts & Sciences. Grammy® is the registered trademark of the national Academy of Recording Arts & Sciences, Inc.

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