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Victory Hill Exhibitions Teams With Hasbro For New 'TRANSFORMERS' Exhibit

NEW YORK, Nov. 18, 2015 /PRNewswire/ -- Victory Hill Exhibitions announced today plans to roll-out a new strategic initiative with Hasbro and its iconic TRANSFORMERS franchise. Set to open in 2016, The Transformers Experience will be a revolutionary new walk-through exhibit that immerses audiences in the world of the Autobots and their ongoing battle to protect Earth against the evil Decepticons.

Through the use of leading 3D stereoscopic technologies, advanced robotics, dynamic multimedia and projection mapping, intricate sets and engaging performances, audiences will be taken on a journey that will enable them to witness the sheer spectacle of these life size sentient, living robotic beings.

"The TRANSFORMERS franchise is one of the most recognizable of all time," said Nicholas Cooper, Chief Creative Officer of Victory Hill Exhibitions. "With such a rich story universe that expands across all platforms including digital, broadcast, theatrical, print and toy, this is the perfect time to debut an exhibition of this scale and magnitude. TRANFORMERS fans of all generations know the names Optimus Prime and Megatron and with this new exhibit we are going to bring those larger-than-life characters into our world in an equally larger-than-life way."

"Since its launch in 1984, TRANSFORMERS rich immersive storylines and iconic characters have entertained generations of fans through film, publishing and TV," said Tom Warner, Senior Vice President- Transformers Franchise. "We are excited to work with Victory Hill Exhibitions and see our robots brought to life through a multi-sensory interactive experience for fans around the world."

Victory Hill and Hasbro, Inc. will announce more information on The Transformers Experience in the coming days and weeks.

About Victory Hill Exhibitions
Victory Hill Exhibitions is an exhibition Production and Distribution Company focused on delivering engaging, educational and interactive exhibitions for the global market. The company is the industry leader in creating and delivering innovative and captivating content for events, exhibitions, interior architecture and experiential environmental spaces. With a focus on developing long term trusted and strategic relationships Victory Hill Exhibitions has over 25 years of combined experience delivering some of the most renowned and critically acclaimed exhibitions to the museum and entertainment industries. Using the latest technological capabilities and storytelling techniques, Victory Hill delivers impressive, visually appealing, educational content, and entertainment enjoyed by visitors of all ages. Recently acquired by Star Media Group's subsidiary, Singapore-listed Cityneon Holdings Ltd, Victory Hill Exhibitions is a 100% subsidiary of a main-board company with the Singapore Stock Exchange. For more information visit www.victoryhillexhibitions.com.

About Hasbro
About Hasbro: Hasbro (NASDAQ: HAS) is a global company committed to Creating the World's Best Play Experiences, by leveraging its beloved brands, including LITTLEST PET SHOP, MAGIC: THE GATHERING, MONOPOLY, MY LITTLE PONY, NERF, PLAY-DOH and TRANSFORMERS, and premier partner brands. From toys and games, television programming, motion pictures, digital gaming and lifestyle licensing, Hasbro fulfills the fundamental need for play and connection with children and families around the world. The Company's Hasbro Studios and its film label, ALLSPARK PICTURES, create entertainment brand-driven storytelling across mediums, including television, film, digital and more. Through the Company's commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world and to positively impact the lives of millions of children and families. Learn more at www.hasbro.com, and follow us on Twitter (@Hasbro & @HasbroNews) and Instagram (@Hasbro).

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SOURCE Victory Hill Exhibitions

LAS VEGAS — Batman has his bat cave. Superman has his fortress of solitude. And soon the Avengers and a team of Transformers will call a corner on the Las Vegas Strip home.

Treasure Island casino-hotel has leased 28,000 square feet above a CVS drugstore to Victory Hill Exhibitions to create immersive displays dedicated to the pop-culture brands.

The 10-year lease includes $2 million in tenant improvements to the corner space on Las Vegas Boulevard and Spring Mountain Road.

Victory Hill ended its 18-month run at the Discovery Times Square space in New York where it offered its Marvel's Avengers S.T.A.T.I.O.N. exhibit. The Transformers exhibit is exclusive to Las Vegas and is still in development.

The exhibit is expected to open by March or April. Company officials haven't decided on an admission price.

The Star wrote:Star Media Group Bhd-owned Victory Hill Exhibitions will host the Transformers Experience touring exhibition in China following a tie-up with Beijing Starclouds Entertainment Development Co. Ltd.
Starclouds will host and operate the exhibitions in Mainland China (excluding Hong Kong, Taiwan and Macau) for two years on an exclusive licence from the date of the operating of the first exhibition.

“The first exhibition is expected to be open in December 2016,” said Star Media Group’s Singapore-listed subsidiary Cityneon Holdings Ltd. VHE is a unit of Cityneon.

Composer Ram Khatabakhsh has just wrapped the score for the new Transformers Autobots Alliance Experience set to be revealed in China later this year, in advance of its Asian and U.S tour.

Ram, who originally hails from Great Britain, scored the music for the new revolutionary exhibit at his Burbank studios in California, ahead of conducting a live 60-piece orchestra, to give audiences the full cinematic and high definition sound as they immerse themselves into the world of the Autobots, and their ongoing battle to protect Earth against the evil Decepticons.

SINGAPORE, Oct. 17, 2017 /PRNewswire/ -- Mainboard-listed Cityneon Holdings Limited (SGX:5HJ) ("Cityneon", the "Company", or collectively with its subsidiaries, the "Group"), a global innovator in exhibitions, and international branded play and entertainment company, Hasbro Inc. announce today that following years of research and significant development, the Transformers Autobot Alliance interactive exhibition will open its doors in December 2017 in Chong Qing's Shin Kong Place. The collaboration finds one of the most iconic entertainment brands, Transformers, at the center of an awe-inspiring, walk-through attraction featuring familiar characters from the famed franchise such as Optimus Prime, Bumblebee, and Windblade.

Transformers Autobot Alliance (PRNewsfoto/Cityneon Holdings Limited) Transformers Autobot Alliance (PRNewsfoto/Cityneon Holdings Limited)
"This launch has been a long time coming with more than two years of research and development, and significant investment to create what will be one of the most talked about exhibitions to date," said Executive Chairman & Group CEO of Cityneon Holdings Limited, Ron Tan.

Transformers Autobot Alliance is the first exhibit of its kind to showcase the larger-than-life robots, as well as special effects, reflex tests, virtual reality, motion sensing, and other features surrounding the brand, staying true to the tagline "More than Meets the Eye." Fans will even have the chance to learn the Transformers language and decode missions throughout the exhibit.

This exhibit marks the start of a collaboration with Hasbro, Inc. that allows Cityneon to tour this new exhibit in venues around the world.

"Opening Transformers Autobot Alliance with Cityneon is an exciting brand extension for us that will allow fans to interact with their favorite characters in an entirely new, immersive way. This carefully crafted attraction uses interactive technology to bring a more than meets the eye experience that Transformers fans of all ages will enjoy for years to come," said Tom Warner, SVP Transformers Franchise.

The exhibition is slated to open in December 2017 in the popular high-end shopping and living center, Shin Kong Place Chongqing. The more than 15,000 square foot attraction will also showcase a merchandise area for post-attraction purchases. Following a successful run with Cityneon and its Marvel Avengers S.T.A.T.I.O.N. attraction in Beijing Chaoyang Park and in Chong Qing, Starclouds will once again be the team to present the inaugural Transformers Autobot Alliance in Chong Qing.

"We're thrilled to continue our relationship with Cityneon, continuing to bring China these unique entertainment experiences," said Starclouds Chairman, Li Yao Han.

About Cityneon Holdings Limited

As a leading service agency, Cityneon specialises in crafting quality customer and brand experiences in the fields of Interior Architecture, Events, Exhibitions, Theme Parks and Intellectual Property Rights from the major studios: Marvel Avengers S.T.A.T.I.O.N exhibition, Hasbro Transformers Auto-bot Alliance and Jurassic World, The Exhibition.

Cityneon is committed to high excellence, precision and creativity, and is uniquely proficient in the conceptualisation and creation of immersive attractions, theme parks and exhibitions featuring state-of-the-art technologies and immersive storytelling.

With its global reach and international partnerships, Cityneon has the capability to serve its clients anywhere in the world. Cityneon (SGX:5HJ) has been listed on the Mainboard of the Singapore Stock Exchange since 2005, and is included in the Morgan Stanley Capital International, Inc (NYSE: MSCI) and MSCI Global Micro Cap Indexes -- Singapore Index. For more information, please visit http://www.cityneon.net.

About Hasbro


Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to Creating the World's Best Play Experiences. From toys and games to television, movies, digital gaming and consumer products, Hasbro offers a variety of ways for audiences to experience its iconic brands, including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, LITTLEST PET SHOP and MAGIC: THE GATHERING, as well as premier partner brands. The Company's Hasbro Studios and its film label, Allspark Pictures, are building its brands globally through great storytelling and content on all screens. Through its commitment to corporate social responsibility and philanthropy, Hasbro is helping to make the world a better place for children and their families. Hasbro ranked No. 1 on the 2017 100 Best Corporate Citizens list by CR Magazine, and has been named one of the World's Most Ethical Companies® by Ethisphere Institute for the past six years. Learn more at http://www.hasbro.com, and follow us on Twitter (@Hasbro & @HasbroNews) and Instagram (@Hasbro).

About Victory Hill Exhibitions Pte Ltd

Victory Hill Exhibitions is an exhibition, production and distribution company that delivers engaging, educational and immersive attractions for the global market. It is the industry leader in the creating and delivery of innovative, captivating content for events, immersive attractions, interior architecture and experiential environmental spaces.

VHE builds long-term strategic relationships of trust through the delivery of some of the most remarkable, critically acclaimed exhibitions in the world to the museum and entertainment industries. With the latest in technology and the finest in storytelling skill, its events are visually fascinating, educational, and utterly entertaining, enjoyed by visitors of all walks and ages.

VHE has also established strong working partnerships with major movie studios through movie franchise exhibitions like the SBR International Business Award-winning Marvel Avengers S.T.A.T.I.O.N with Disney's Marvel Studios (New York, Seoul, Paris, Las Vegas, Singapore, Beijing and Taipei), Hasbro's Transformers Autobot Alliance experience and Jurassic World- The Exhibition.

Victory Hill is wholly-owned subsidiary of Cityneon Holdings Ltd, a company listed on the mainboard of the Singapore Stock Exchange. For more information, please visit http://www.victoryhillexhibitions.com.