Why is this Dyson Vacuum guy selling an air hand dryer on TV?

That Dyson guy with the Vacuum that never stops sucking is now selling a product that never stops blowing (yay for the Spaceballs analogy!).
http://www.dysonairblade.com/
Question, I can see the reasoning for the $500 Vacuum (of course he forgot about vacuuming under a couch, with his upright design), but why advertise and develope a $1400 air hand dryer when you can use paper towel? I also don't understand his advertising budget and why he would do a national consumer type ad for a commercial based product like this?
I prefer this anyway:

http://www.dysonairblade.com/
Question, I can see the reasoning for the $500 Vacuum (of course he forgot about vacuuming under a couch, with his upright design), but why advertise and develope a $1400 air hand dryer when you can use paper towel? I also don't understand his advertising budget and why he would do a national consumer type ad for a commercial based product like this?
I prefer this anyway:
