The Energon Pub

hellkitty wrote:First off, Convotron is absolutely right (cha-ching!). As usual. I am awed that I am even allowed to read his mighty opinions. (Wait, too much?):P

Fett 526 wrote:Do you think Disney would destroy a money maker such as Marvel? Especially after spending so much to get it??

Burn wrote:

Fett 526 wrote:Do you think Disney would destroy a money maker such as Marvel? Especially after spending so much to get it??

Wouldn't be the first time Disney's paid big bucks for something, worked their magic over it and ruined it forever.

Fett 526 wrote:

Burn wrote:

Fett 526 wrote:Do you think Disney would destroy a money maker such as Marvel? Especially after spending so much to get it??

Wouldn't be the first time Disney's paid big bucks for something, worked their magic over it and ruined it forever.

When did this happen? No seriously, when? and with what company?

hellkitty wrote:I don't know about you guys, but I for one am practically squirming in my seat in eagerness to see some upcoming Disney/Marvel crossovers. Suite Life of Zach and Cody...meet Deadpool. High School Musical crossovers with X-men (Sharpay vs Storm).

Burn wrote:

Fett 526 wrote:Do you think Disney would destroy a money maker such as Marvel? Especially after spending so much to get it??

Wouldn't be the first time Disney's paid big bucks for something, worked their magic over it and ruined it forever.

Hotrod wrote:If you read why Disney did this then I doubt they are going to change much.

1. Disney has an “If it ain’t broke…” viewpoint toward Marvel Studios. Walt Disney President Bob Iger said specifically that Disney will have an “if it ain’t broke…” attitude when it comes to the future of Marvel films. All of the creative control — including use of 3D, which characters will get movies, etc — will remain in the hands of the people who know the Marvel Universe best: the people at Marvel. Sure, this might change down the road, but the initial sentiment is that Disney does not intend to come in and take control of Marvel’s creative world.

2. All previous deals are still in place. Paramount is still going to distribute up to five more Marvel Studios films, including Thor, The First Avenger: Captain America, Iron Man 2 and The Avengers. The also could still distribute an Ant-Man movie. As well, there are still existing deals in which other studios hold the cinematic rights to certain characters. Those are not changing. So Spider-Man is staying at Sony, X-Men is staying with Fox, and so on. Disney intends to bring those characters back in-house at some point, but there’s no indication that it will be happening anytime soon.

3. John Lasseter has met with Marvel about a Pixar team-up. Executives stated that not only has John Lasseter, the man behind Pixar and now Disney Animation, already met with the folks at Marvel, but that they were also so excited that they had to be told to calm down. The meaning here is simple: something is brewing between Marvel and Pixar, and there’s no way that can be a bad thing.

4. Disney is a brand machine. From a film marketing standpoint — and for that matter, a brand marketing standpoint — Disney is a powerhouse. Pirate of the Caribbean, the films of Pixar and all the way down to television with shows such as Lost via their ownership of ABC, Disney knows how to sell a brand. And selling the Marvel brand means more Marvel fans, more recognition in the mainstream and for those of us keeping score, more money down the road to make Marvel movies.

5. Disney backing means Marvel budgets. Disney is a smart company. During the conference call they said, in effect, that their goal is to shine a brighter light on Marvel. Which likely means marketing dollars, added funding for development and (hopefully) increased marketshare. With big Daddy Disney backing them up financially, Marvel will be able to operate at a higher level. Assuming creative control stays the same (which appears to be the case), Marvel fans can only count on more of what they love from their favorite brand.

6. A lot of details are yet to be hashed out. One very important thing to keep in mind is that there will be a great gestation period here. Marvel Entertainment has a lot of existing deals — theme parks, movie distribution, etc. — and all of those contract will be honored by Disney. It will take them a long time to reign in the Marvel Universe and obtain full creative control.

As you can see, there are good intentions all around — Disney doesn’t want to screw up their $4 billion dollar purchase, so its likely that they will let the highly profitable Marvel Studios do their thing. The questions don’t arise until far down the line, when Disney begins to take back the rights to Marvel characters. How will they handle these franchises? How many movies will they release per year? All of these questions are yet to be answered, and may not be answered for a long time. At this point, all we can say is that this deal appears to be a good one for Marvel.

Update: Paramount Pictures had the following to say via press release today:

“Paramount Pictures has enjoyed a productive and fruitful relationship with Marvel Studios from the start of our distribution agreement in 2005,” the statement began. “So much so, we announced a five-picture slate distribution deal last year which includes worldwide distribution rights for upcoming films: Iron Man 2, Thor, Captain America, Avengers, and Iron Man 3. This distribution deal will be unaffected by today’s transaction. We look forward to continuing to work with Marvel and, with today’s announcement, to working with Disney to replicate the incredible success of Iron Man on all our future collaborative projects.”

Looks like all is well in the love triangle of Marvel/Paramount/Disney. All three have nothing to lose and everything to gain by seeing Marvel’s movies churn out a profit, so I would suspect that they will all play nice until the contract is up.

Cyber Bishop wrote:

Hotrod wrote:If you read why Disney did this then I doubt they are going to change much.

This is the problem..
READ
Most only read the title or a portion of the article and that's it. They do not get the particulars and start making assumptions.
Remember folks, it is a BUSINESS.. Like them or hate them they have the most successful theme parks in the world and some of the most successful known characters and movies around.
Again, it is a business and they will make money as they always seem to do.

hellkitty wrote:

Cyber Bishop wrote:

Hotrod wrote:If you read why Disney did this then I doubt they are going to change much.

This is the problem..
READ
Most only read the title or a portion of the article and that's it. They do not get the particulars and start making assumptions.
Remember folks, it is a BUSINESS.. Like them or hate them they have the most successful theme parks in the world and some of the most successful known characters and movies around.
Again, it is a business and they will make money as they always seem to do.

I do read. Thanks for the insulting assumption, though. Goes perfectly with the night I've been having. Matches my eyes and everything.

The issue is this, nobody with any sense listens to any of this sort of feel good chittychat stuff that is said to the public. Like politics. You surely don't BELIEVE your politicians, do you? (Especially if you live in the US). You read what they post on their websites, you listen to their speeches, and you KNOW that the Real Deals are still being done in the smoke filled rooms and you are getting, at best, lip service.

That is also how business works.

Now, I'm a huge fan of the Close Reading. Taught all that New Criticism Northrop Frye stuff for years. But there's also realpolitik in business, which there ISN'T when approaching a short story to close read. You can't read a press release and think you're getting the Straight Scoop. Unless you're charmingly naive. If so, I have a lovely bridge you might consider investing in.

But it IS a business and looking at the Disney history, Disney has one interest, and that is building the Disney brand name. Anything that endangers the Happiest Place on Earth wholesome image is strictly verboten.

You think this WON'T affect editorial practice at Marvel comics? There is no more vociferous social bloc right now than the Enraged Parent. A few letters about the fanservicey cover art on some Marvel titles, and bingo. Changes are going to happen. Maybe not to the extent I was joking about above, but there will be Disneyfied Standards and Practices put in place.

HK, jaded and cynical wins every time.