Autobot Genocide wrote:I never liked any of the human pretenders but i do like the monsters . Depending on the final product if they look the part and are about 7" i will buy all the Decepticon monster pretenders, They don't need to transform since there organic creatures so i'm fine with articulated figures .
After having spoke with the guy running this company and listening to his interviews, maybe I can explain a few things.
Rik Alvarez runs the company. He was let go from Hasbro about 2 years ago and has been working on this project for about a year. He has several freelancer designers working for him that have Hasbro and/or Fun Publications experience, but are tired of being restrained by Hasbro's limits.
The toy line they are starting with is 6 inch tall articulated figures, which are all original designs, but yes, many fans have noticed they are similar to some classic 1980's characters.

The figures do not transform, but they are highly articulated, and have interchangeable heads and hands. They also ship with "tech drone" partners, who are made up of weapons and accessories for the big figured who can be assembled into vehicles or robots, about 3 inches tall.
So basically, to put into Transformers terms, this is like a Pretender, but the little inner robot becomes the shell's accessories.
We can expect more news every week, podcast interviews, and big reveals at TFcon Chicago.