The Energon Pub

So I was reading Tformers' article on TFclub's production of Battle Rollars and I scrolled down their main page and saw, what looks to be, an Ultra Magnus with his trailer. Upon close inspection I realized it was a Masterpiece Magnus. (It's located towards the end of the page, above Movie: Blackout and to the right of Movie: Ironhide.

http://translate.google.com/translate?h ... lub.com%2F

See for yourself, am I late on this news or is this an upcoming product?

EDIT

I just realized it said animation...damnit. Delete please.

Well I sure hope this is a real thing, but if it does see a release it will most definitely exceed $100.00.