The Hub Network to Become Discovery Family Channel on October 13

The Hub is currently a joint venture between Hasbro and Discovery Networks, and has been in operation since 2010. The network aimed it's shows and movies towards families, with a large portion of the the shows being Hasbro properties, such as My Little Pony and of course, Transformers. (Including the Emmy winner, Transformers Prime and it's sequel, Beast Hunters.)
The Wall Street Journal and Variety are among the news sources ringing this late breaking news to our attention.
It's stated that Hasbro Studios's plan is to take a back seat, giving Discovery the controlling interest in the network that they've been seeking. Discovery has been trying to redirect the network to be more family-centric and less kids only.
The rebranding has no set date and the plans aren't finalized, but it is expected to occur sometime between the fourth quarter of 2014/first quarter of 2015. Hasbro will be given a block of programming from 9 AM to 3 PM, so there is no expectation that the upcoming Transformers: Robots In Disguise will be affected much, if at all.
Here's a snippet of the Variety article:
You can read the full Variety article here and the WSJ article here.
We will keep you updated with any and all updates as they become available.
Keep your optics tuned to Seibertron.com for the latest in news and updates, plus the best galleries around!
The Wall Street Journal and Variety are among the news sources ringing this late breaking news to our attention.
It's stated that Hasbro Studios's plan is to take a back seat, giving Discovery the controlling interest in the network that they've been seeking. Discovery has been trying to redirect the network to be more family-centric and less kids only.
The rebranding has no set date and the plans aren't finalized, but it is expected to occur sometime between the fourth quarter of 2014/first quarter of 2015. Hasbro will be given a block of programming from 9 AM to 3 PM, so there is no expectation that the upcoming Transformers: Robots In Disguise will be affected much, if at all.
Here's a snippet of the Variety article:
The network has seemed troubled in recent months. Margaret Loesch, the kidvid veteran who worked for legendary animator Hanna-Barbera and ran Fox Kids for a time, announced in June that she intended to step down as CEO of Hub by the end of 2014. She did so after unveiling a plan that would reshape the network’s primetime schedule to appeal to parents and kids, abandoning repeats of old sitcoms in favor of originals.
Despite making headway with “My Little Pony,” a cartoon based on the popular Hasbro toy, The Hub had trouble making a dent in Viacom’s Nickelodeon empire and Walt Disney’s suite of kid-and-tweens-focused networks.
You can read the full Variety article here and the WSJ article here.
We will keep you updated with any and all updates as they become available.
Keep your optics tuned to Seibertron.com for the latest in news and updates, plus the best galleries around!