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NICKELODEON AND ENTERTAINMENT ONE PARTNER

ON ORIGINAL ANIMATED TRANSFORMERS SERIES,

BASED ON HASBRO’S ICONIC GLOBAL FRANCHISE



Share it: @Nickelodeon @NickAnimation @Hasbro @Transformers @TransformersOfficial



BURBANK, Calif. - February 25, 2021 - Nickelodeon, the number-one network for kids, and Hasbro’s Entertainment One (eOne) have partnered to co-produce an original animated Transformers series (26 half-hour episodes), based on the iconic global property. In the action-comedy series, a new species of Transformers must find their place and purpose among Autobots, Decepticons, and the human family that adopts them. The series will premiere exclusively on Nickelodeon in the U.S. before rolling out internationally.



“As soon as I read the creative concept, which at its core is about family, I knew we absolutely had to tell this story with our good friends at eOne and Hasbro,” said Ramsey Naito, President, Nickelodeon Animation. “The series will tell a reimagined story featuring both original characters and fan-favorites for a whole new generation of kids and families. The creative team at Nick, overseen by Claudia Spinelli, SVP of Animation Development, can’t wait to get started on building this new world.”



“We’re thrilled to be working with Nickelodeon to expand the Transformers animated universe and bring an all-new more than meets the eye story to life,” said Olivier Dumont, eOne’s President of Family Brands. “This new series is a fresh creative take on the brand, which will excite longtime fans around the world and soon to be fans alike, all being introduced to the robots in disguise by an A list creative team led by eOne’s Mikiel Houser .”



Hasbro launched Transformers in 1984 as a toy line and animated series. Its success led to an animated movie in 1986, many future toy lines, and a series of live-action movies.



The all-new animated Transformers series is executive produced by Ant Ward (Rise of the Teenage Mutant Ninja Turtles), and Nicole Dubuc (Transformers: Rescue Bots) and developed and co-executive produced by Dale Malinowski (Rise of the Teenage Mutant Ninja Turtles). Produced by Nickelodeon Animation Studio, the series is developed for television by Spinelli and Dana Vasquez-Eberhardt, Senior Director, Current Series and Development, Animation. Production will be overseen for Nickelodeon by Conrad Montgomery, Vice President, Current Series, Animation and for eOne by Mikiel Houser, Director of TV Development.



The forthcoming Transformers co-production is part of Nickelodeon’s strategy to be the home of the biggest franchises kids and families love, and it expands Nickelodeon’s growing portfolio of influential properties that already includes SpongeBob SquarePants, PAW Patrol, Teenage Mutant Ninja Turtles, Blue’s Clues & You!, the first-ever SpongeBob spinoff, Kamp Koral: SpongeBob’s Under Years, the all-new animated Star Trek: Prodigy series and the recently announced The Smurfs partnership.







About Nickelodeon

Nickelodeon, now in its 41st year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The brand includes television programming and production in the United States and around the world, plus consumer products, digital, location-based experiences, publishing and feature films. For more information or artwork, visit http://www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of ViacomCBS Inc. (Nasdaq: VIACA, VIAC).



About Entertainment One

Entertainment One Ltd. (eOne) is a talent-driven independent studio that specializes in the development, acquisition, production, financing, distribution and sales of entertainment content. As part of global play and entertainment company Hasbro (NASDAQ: HAS), eOne's expertise spans across film, television and music production and sales; family programming, merchandising and licensing; digital content; and live entertainment. Through its extensive reach and scale, and a deep commitment to high-quality entertainment, eOne unlocks the power and value of creativity. eOne brings to market both original and existing content, sourcing IP from Hasbro’s portfolio of 1500+ brands, and through a diversified network of creative partners and eOne companies.



About Hasbro

Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to Creating the World's Best Play and Entertainment Experiences. From toys, games and consumer products to television, movies, digital gaming, live action, music, and virtual reality experiences, Hasbro connects to global audiences by bringing to life great innovations, stories and brands across established and inventive platforms. Hasbro’s iconic brands include NERF, MAGIC: THE GATHERING, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, BABY ALIVE, POWER RANGERS, PEPPA PIG and PJ MASKS, as well as premier partner brands. Through its global entertainment studio, eOne, Hasbro is building its brands globally through great storytelling and content on all screens. Hasbro is committed to making the world a better place for all children and all families through corporate social responsibility and philanthropy. Hasbro ranked among the 2020 100 Best Corporate Citizens by 3BL Media, has been named one of the World’s Most Ethical Companies® by Ethisphere Institute for the past ten years, and one of America’s Most JUST Companies by Forbes and JUST Capital for the past four years. We routinely share important business and brand updates on our Investor Relations website, Newsroom and social channels (@Hasbro on Twitter, Instagram, Facebook and LinkedIn.

Sabrblade wrote:We're going back to half-hour episodes. Yay.

o.supreme wrote:

Sabrblade wrote:We're going back to half-hour episodes. Yay.

We are still stuck in comedy mode though (isn't that what Botbots is for?). Unfortunately a lot I feared is coming to pass. Although the last decade gave us Transformers Prime, I don't see anything looking good on the horizon, once Kingdom is done. If the 2022 toy line does not retain anything for an older fans such as myself, I may be close to my 2nd hiatus from the brand entirely, which is sad.

Avensis-Mahiya wrote:But of course, following that is the shadow of doubt. I hope that Nick treats TF better than Cartoon Network did...but then again, let's look at how they did TMNT dirty.

Sabrblade wrote:

Avensis-Mahiya wrote:But of course, following that is the shadow of doubt. I hope that Nick treats TF better than Cartoon Network did...but then again, let's look at how they did TMNT dirty.

Nick's 2012 TMNT cartoon was awesome and it was an action-comedy full of lots of jokes and hilarity in addition to its dark and violent moments.

Sabrblade wrote:We're going back to half-hour episodes. Yay.

Avensis-Mahiya wrote:But of course, following that is the shadow of doubt. I hope that Nick treats TF better than Cartoon Network did...but then again, let's look at how they did TMNT dirty.

In the action-comedy series, a new species of Transformers must find their place and purpose among Autobots, Decepticons, and the human family that adopts them.

Changewinds wrote:This new show is probably where the toy line is heading after Kingdom as well.

Ultra Markus wrote:here's a leak of what the show will look like

154256999_4081919435166242_6502030006647610792_n.jpg

ZeroWolf wrote:Couldn't this actually be the successor to Rescue Bots though? I mean there's been two Transformers cartoons on TV after all. The adopted line makes me think that this is going to be pre-school age or there abouts.

Sabrblade wrote:

Ultra Markus wrote:here's a leak of what the show will look like

154256999_4081919435166242_6502030006647610792_n.jpg

Silly, that's what Cartoon Network's shows look like. Nick's are much flatter and less balloony.

Ultra Markus wrote:

Sabrblade wrote:

Ultra Markus wrote:here's a leak of what the show will look like

154256999_4081919435166242_6502030006647610792_n.jpg

Silly, that's what Cartoon Network's shows look like. Nick's are much flatter and less balloony.

Cyberverse was from cartoon network too