Marvel Ratbat: Why was he written as a leader??

Not just for the obvious reason he was a pathetically weak flid who megatron would have just ripped his wings off if he spoke to him with ideals of being a leader....
I'm eager to know what prompted BB to write him in such a high profile role in the comics. Generally all US and almost all UK stories were directed by Hasbro as comercial to sell the toys with a degree of discretion to write some good stories.
With Ratbat he must have been the cheapest and shittiest toy next to wheelie to want to market so there would have been no direction from Hasbro telling BB to write him into the story, so what do you suppose his motivation was, did he have a fondness for bats and rats and took pity on the poor cassette or did he just randomly want to develop an underdog character.
Makes me wonder if given more time, better artists and less restrictions from Hasbro what else BB could have churned out character wise as Ratbat was a nice character to read as opposed to other decepticon leader who were somewhat one dimensional.
If anyone has any thoughts/rumours or info on what lead BB to promote Ratbat please share as it seems quite a random thing given the rest of his script writing.
Thanks in advance
I'm eager to know what prompted BB to write him in such a high profile role in the comics. Generally all US and almost all UK stories were directed by Hasbro as comercial to sell the toys with a degree of discretion to write some good stories.
With Ratbat he must have been the cheapest and shittiest toy next to wheelie to want to market so there would have been no direction from Hasbro telling BB to write him into the story, so what do you suppose his motivation was, did he have a fondness for bats and rats and took pity on the poor cassette or did he just randomly want to develop an underdog character.
Makes me wonder if given more time, better artists and less restrictions from Hasbro what else BB could have churned out character wise as Ratbat was a nice character to read as opposed to other decepticon leader who were somewhat one dimensional.
If anyone has any thoughts/rumours or info on what lead BB to promote Ratbat please share as it seems quite a random thing given the rest of his script writing.
Thanks in advance