The Energon Pub

Does anyone know what exactely is this mini manga at Tomy website featuring the Classics/Universe characters?Is every "issue" a different story(just to promote the new toys from Henkei toyline) or it is part of a new storyline(or even universe)?And,of course,is there an english version because I don't speak japanese?

I kind of wondered that myself...I have the ones that came with Megs and Hot Rod but since I can't read them I haven't given them too much thought...It's cool that they come with those, though...