True purpose of IDW's Infestation revealed by MTV?

While I have thoroughly enjoyed the Infestation series of comics (which is saying a lot from someone who has been a negative nancy about Transformers comics, and comics in general for that matter, for a number of years), I had a feeling IDW had a much bigger idea in mind. I thought it would be an ongoing Zombies vs Robots series or something once that had brought those books to the attention of Transformers, Star Trek, Ghostbusters and G.I.Joe fans around the world. I never dreamt it would be a movie deal. Or that famous Transformers 3 director Michael Bay might be helming it.
http://splashpage.mtv.com/2011/02/23/zombies-vs-robots-movie-adaptation-michael-bay-idw-publishing/
Infestation might turn out to be one of the greatest marketing ideas just yet. Kudos to IDW.
http://splashpage.mtv.com/2011/02/23/zombies-vs-robots-movie-adaptation-michael-bay-idw-publishing/
Infestation might turn out to be one of the greatest marketing ideas just yet. Kudos to IDW.