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MY LITTLE PONY Brand Honors Famous Best Friends in Celebration of International Day of Friendship

Custom MY LITTLE PONY Figures Include TRANSFORMERS Optimus Prime and Bumblebee, Sesame Street’s Bert and Ernie, I Love Lucy’s Lucy and Ethel, and More; Follow #MLPFriendshipDay to Join the Conversation

PAWTUCKET, R.I.--(BUSINESS WIRE)--A global, pop culture phenomenon, the MY LITTLE PONY franchise from Hasbro, Inc. (NASDAQ: HAS) has remained deeply rooted in the value of friendship since it first launched more than 30 years ago. To commemorate the International Day of Friendship, the brand is celebrating famous friendships with one-of-a-kind MY LITTLE PONY figures honoring notable friendships throughout entertainment history. From timeless television personalities to familiar childhood characters, the MY LITTLE PONY brand brings fan favorites to life for the first time as ponies, including beloved best friends from TRANSFORMERS, Sesame Street, I Love Lucy, Clueless and Laverne & Shirley!

In addition to creating the custom MY LITTLE PONY figure collection, to honor the importance and magic of friendship Hasbro has teamed up with generationOn, the youth division of Points of Light, on a global service campaign that uses the core cast of characters from the My Little Pony: Friendship is Magic animated series to teach children about helping others. The initiative invites children and their families to celebrate friendship by completing acts of kindness and volunteering in their school, neighborhood, or broader community.

For more information on how to get involved with a MY LITTLE PONY service project, parents and caregivers can visit MyLittlePony.Hasbro.com/FriendshipDay. Fans can follow Hasbro on Instagram (@Hasbro) and Twitter (@HasbroNews) and use #MLPFriendshipDay to join the conversation.

About Hasbro
Hasbro (NASDAQ: HAS) is a global company committed to Creating the World's Best Play Experiences, by leveraging its beloved brands, including LITTLEST PET SHOP, MAGIC: THE GATHERING, MONOPOLY, MY LITTLE PONY, NERF, PLAY-DOH and TRANSFORMERS, and premier partner brands. From toys and games, television programming, motion pictures, digital gaming and lifestyle licensing, Hasbro fulfills the fundamental need for play and connection with children and families around the world. The Company's Hasbro Studios and its film label, ALLSPARK PICTURES, create entertainment brand-driven storytelling across mediums, including television, film, digital and more. Through the company's commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world and to positively impact the lives of millions of children and families. Learn more at www.hasbro.com, and follow us on Twitter (@Hasbro & @HasbroNews) and Instagram (@Hasbro).

BUMBLEBEE and OPTIMUS PRIME are true BFFs – Bot Friends Forever! The MY LITTLE PONY brand has “rolled out” pony versions of the TRANSFORMERS AUTOBOTS pals in celebration of International Day of Friendship on July 30, 2015. Follow #MLPFriendshipDay and stop by the MY LITTLE PONY Facebook page to see pony versions of four other iconic best friends throughout pop culture history: http://facebook.com/mylittlepony (Photo: Business Wire)

Fires_Of_Inferno wrote:Oh great. Another Bumblebee!

GuyIncognito wrote:Are these going to be manufactured for retail sale, or are these just one-of-a-kind customs made for an event?

ctrlFrequency wrote:Why couldn't they have done a Megatron/Starscream instead

(But seriously, i thought there would be a lot of "FFS" and "you ruined the TF franchise!")

It Is Him wrote:I wish Combiner Wars would be supplanted by a MLP:FiM/Transformers movie crossover line.

CrankyOldTruck wrote:Now if you'll excuse me, I'm going to go post pics on other sites of Dr Who/transforming Autobot TARDIS with an MLP character steeping out of it just because I like to watch the world burn.

Delta Magnus wrote:

It Is Him wrote:I wish Combiner Wars would be supplanted by a MLP:FiM/Transformers movie crossover line.

I will hunt you down and tear out your spine, and then feed it to you.

Delta Magnus wrote:I was about to say MLP is cancer, but that's an insult to cancer.

MLP is Malaria.

ctrlFrequency wrote:

Delta Magnus wrote:I was about to say MLP is cancer, but that's an insult to cancer.

MLP is Malaria.

FRIENDSHIP IS MAGIC!!!! *starts throwing Ponies around in an attempt to instill friendship through violence*

Funniest thing someone commented on the MLP Facebook page about this... "The fact that the plot of MLP is miles deeper than any Transformers narrative is hilarious."

Eh? Have they actually watched TF? (G1 doesn't count, it had 80's depth, which is to say none. Yes, I grew up in the 80's)

Fires_Of_Inferno wrote:

ctrlFrequency wrote:

Delta Magnus wrote:I was about to say MLP is cancer, but that's an insult to cancer.

MLP is Malaria.

FRIENDSHIP IS MAGIC!!!! *starts throwing Ponies around in an attempt to instill friendship through violence*

Funniest thing someone commented on the MLP Facebook page about this... "The fact that the plot of MLP is miles deeper than any Transformers narrative is hilarious."

Eh? Have they actually watched TF? (G1 doesn't count, it had 80's depth, which is to say none. Yes, I grew up in the 80's)

I wouldn't know about MLP, haven't watched it. But TF:P has a paper thin story that's poorly executed and then hastily wrapped up. It spent too much time trying to look gritty and dark.

It Is Him wrote:I wish Combiner Wars would be supplanted by a MLP:FiM/Transformers movie crossover line.

padfoo wrote:I would love to see what they transform into

Delta Magnus wrote:

padfoo wrote:I would love to see what they transform into

ctrlFrequency wrote:Funniest thing someone commented on the MLP Facebook page about this... "The fact that the plot of MLP is miles deeper than any Transformers narrative is hilarious."

Eh? Have they actually watched TF? (G1 doesn't count, it had 80's depth, which is to say none. Yes, I grew up in the 80's)