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HASBRO LETS FANS SHAPE THE FUTURE OF THE TRANSFORMERS FRANCHISE WITH THE “POWER OF THE PRIMES” FAN VOTE

The fans can decide which Transformers character will become the next leader of Cybertron!

PAWTUCKET, R.I., December 1, 2016 – Today Hasbro, Inc. (NASDAQ:HAS), announced the “Power of the Primes” fan vote, an upcoming event that will place the fate of Cybertron directly in the hands of Transformers fans around the globe. Beginning on January 23rd, 2017, fans will be able to visit Transformers.com to cast their vote to help determine which character will join the ranks of Optimus Prime, Rodimus Prime and other Cybertronian legends. The fan-voted Prime will be featured in the Transformers Generations toy line and brand’s Prime Wars Trilogy storytelling in 2018.

The Prime serves as leader of Cybertron, wields the immense power of the Matrix of Leadership and holds the fate of the Transformers universe in their hands. This leader is usually chosen directly by the Matrix of Leadership, but the “Power of the Primes” fan vote will put the fans in command and give them the power to light the darkest hour and choose the bot to lead Cybertron into a historic new era.

“Hasbro’s past Transformers fan votes have led to some of our most exciting characters, including Windblade, Victorion and next year’s Trypticon Titan,” said Tom Warner, Senior Vice President of the Transformers franchise at Hasbro. Our “Power of the Primes” fan vote will raise the stakes higher than ever. The Prime sets the tone for all things in the Transformers universe, and we’re excited to see which direction our fans want to take.”

The first round of voting will begin on January 23rd, when fans can visit Transformers.com to choose between three groups of candidates – Honor, Chaos and Order.


Honor: These legendary warriors will lead with honor and carry on the noble legacy of Optimus Prime.

Chaos: These powerful warlords will stop at nothing to become supreme leader of Cybertron, even if it means creating a chaotic world where only the strongest survive.

Order: These commanders vow to leave the Autobot and Decepticon factions in the past and unite Cybertron under a new order.


Four finalists will be chosen by the fans and revealed by Hasbro in late January. Fans can then have the final say by returning to Transformers.com to vote between February 1st and February 4th. The winning Prime will be officially unveiled during New York Toy Fair in February.


For additional information on the Power of the Primes fan vote, please visit TRANSFORMERS.COM or the official TRANSFORMERS Facebook page, Facebook.com/Transformers.


About Hasbro

Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to Creating the World's Best Play Experiences. From toys and games to television, movies, digital gaming and consumer products, Hasbro offers a variety of ways for audiences to experience its iconic brands, including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, LITTLEST PET SHOP and MAGIC: THE GATHERING, as well as premier partner brands. The Company's Hasbro Studios and its film label, Allspark Pictures, are building its brands globally through great storytelling and content on all screens. Through its commitment to corporate social responsibility and philanthropy, Hasbro is helping to make the world a better place for children and their families. Learn more at www.hasbro.com, and follow us on Twitter (@Hasbro & @HasbroNews) and Instagram (@Hasbro).

Halfofme07 wrote:Erm.... will this affect IDW storytelling? Good lord, I hope not.

Halfofme07 wrote:Erm.... will this affect IDW storytelling? Good lord, I hope not.

o.supreme wrote:oh dear lord...its much worse than I thought. Fan voted new characters have shown not to work well. I shudder to imagine a newly "fan" created Prime. Fans of the original series have had 30 years to come to terms with Rodimus Prime, and most I *think* have finally let it go. I cant imagine the backlash that will occur with a new Prime being inserted into all forms of media and merchandizing.

Sabrblade wrote:My impression is that we'd be voting on a preexisting character ascending to Primehood, not making another brand new character out of nothing.

Sabrblade wrote:Honestly, I kinda don't really want any preexisting non-Prime character to ascend to Primehood because most of the Primes in Western fiction in this day and age are either boring, unlikable, or corrupt individuals. I wouldn't want to wish this "Prime curse" upon any non-Prime character.

That said, however, since the current Hasbro team seems to have something against Beast Wars, I wouldn't mind seeing this kind of fan-voted event used to force them into giving us something from that series in a prominent role of modern fiction that would also be backed by a new toy (NOTE: The last three BW Generations toys were from the former Hasbro team, not the current one). And of the characters from that era, I feel there's only one candidate who was neither a full leader not a Prime analogue (i.e. - not a "Primal", not a Convoy, etc.), but who did receive a well of character growth that saw him grow from his original low ranking status into a mature and respectable semi-authority figure who proved his potential for leadership while also maintaining his original fun-loving side within that he had ever since day one (a fun-loving side that could very possibly help him to avoid the negative aspects of the "Prime curse"). And that character.... is Cheetor.

o.supreme wrote:

Sabrblade wrote:My impression is that we'd be voting on a preexisting character ascending to Primehood, not making another brand new character out of nothing.

I don't know...sounds a lot like the same thing that spawned Windblade & Victorion, starting with voting for abstract characteristics (Honor, Chaos, Order) rather than a pre-existing character.

The only fan vote I participated in was of course for the 2017 Titan figure, because they were expressly all pre-existing characters, in which any case I pretty much knew what I was voting for.

and choose the bot to lead Cybertron into a historic new era.

o.supreme wrote:oh dear lord...its much worse than I thought. "Fan voted" new characters have shown not to work well. I shudder to imagine a newly fan created Prime. Fans of the original series have had 30 years to come to terms with Rodimus Prime, and most I *think* have finally let it go. I cant imagine the backlash that will occur with a new Prime being inserted into all forms of media and merchandizing.

Kyleor wrote:Don't bother voting, it's just going to be Bumblebee...

o.supreme wrote:So...hypothetically speaking, if *Chaos* won, this would most likely be an evil character, or at the very least a heroic one that would not be worthy of the Matrix, sorry just seems flawed from the start.