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HASBRO KICKS OFF “REVEAL YOUR SHIELD” TRANSFORMERS CELEBRATION
Treating Fans to Five Days of Exclusive TRANSFORMERS: THE LAST KNIGHT Content and Product Reveals

PAWTUCKET, R.I., April 20 2017 – Today Hasbro, Inc. (NASDAQ:HAS), announced “REVEAL YOUR SHIELD,” a TRANSFORMERS celebration that will offer fans five days of TRANSFORMERS content and product reveals, beginning on April 24th with the release of Hasbro’s first wave of toys and consumer products inspired by the TRANSFORMERS: THE LAST KNIGHT film. Throughout the week fans will be encouraged to “reveal their shield,” using social media, TRANSFORMERS.COM or the official TRANSFORMERS mobile app to declare their allegiance to the Autobots or Decepticons.

The REVEAL YOUR SHIELD program kicks off with new content inspired by TRANSFORMERS: THE LAST KNIGHT on TRANSFORMERS digital and social channels, a video featuring a new BARRICADE action figure, and the release of on-sale dates for some of the exciting products from Hasbro’s TRANSFORMERS: THE LAST KNIGHT line. And the action won’t stop there - fans should stay tuned throughout the week for celebrations and a few surprises that will appear on TRANSFORMERS social channels, as well as new games and activities coming to Transformers.com and in the TRANSFORMERS: THE LAST KNIGHT App.

“The TRANSFORMERS brand is one of the most recognizable franchises in the world, and 2017 is a massive year for the Autobots and Decepticons,” said Tom Warner, Senior Vice President of the TRANSFORMERS franchise at Hasbro. “Our REVEAL YOUR SHIELD fan celebration will deliver a week’s worth of TRANSFORMERS content, including new material inspired by the upcoming film, TRANSFORMERS: THE LAST KNIGHT. The movie is the biggest TRANSFORMERS adventure yet, and REVEAL YOUR SHIELD is the perfect way for fans to get in on the action before it arrives in theaters on June 23rd.”

To “REVEAL YOUR SHIELD” and see all of the exclusive TRANSFORMERS news and content, please visit TRANSFORMERS.COM, Instagram/TRANSFORMERSOFFICIAL or the official TRANSFORMERS Facebook page, Facebook.com/Transformers each day next week.



About Hasbro
Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to Creating the World's Best Play Experiences. From toys and games to television, movies, digital gaming and consumer products, Hasbro offers a variety of ways for audiences to experience its iconic brands, including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, LITTLEST PET SHOP and MAGIC: THE GATHERING, as well as premier partner brands. The Company's Hasbro Studios and its film label, Allspark Pictures, are building its brands globally through great storytelling and content on all screens. Through its commitment to corporate social responsibility and philanthropy, Hasbro is helping to make the world a better place for children and their families. Learn more at www.hasbro.com, and follow us on Twitter (@Hasbro & @HasbroNews) and Instagram (@Hasbro).

Can't wait to get some TLK figured that aren't prematurely put out and not in a selection of 2 repaints and a swat midget. But then again, everyone grab a reveal the shield figure and spam social media

Reveal Your Shield week has just launched with Hasbro offering us a video featuring Peter Cullen and Frank Welker and the voice changer helmets of their respective characters. You can watch the video below and respond to it on Facebook. While it was believed and assumed, it is great to get a confirmation that Frank Welker is indeed voicing Megatron in the Transformers The Last Knight as it will be the very first time Welker voices Megatron proper in the Movie Universe.

There will be more fun small events and reveals throughout the week in light of the toyline launching, like the official website launching as well. Seibertron will be reporting on all of it, so stay tuned!

#Transformers: The Last Knight’s Peter Cullen and Frank Welker, voices of Optimus Prime and Megatron, have spoken: it’s Reveal Your Shield week, so it’s time to declare whether you’re Team Autobot or Team Decepticon. #AD

Ooh, a Megatron helmet. Neat.

Hah! Megatron's mask ain't quite as impressive as Prime's.

Sabrblade wrote:Ooh, a Megatron helmet. Neat.

We have seen that for a while though, is this the first time you see it?

Oh good. I was really hoping Frank was voicing Megatron.

Cool. I haven't seen that Megatron mask. I guess the 'horn' bits use up the budget that would have done the back? Or is it much cheaper than Prime's? It's cool anyways. I was never sure about Welker voicing movie Megatron cos Hugo Weaving's voice was great and Welker's take on the character in the TF movie video games didn't seem to work as well but I liked Welker's voice as Galvatron in AoE so yeah let's hear some more.

How friggin awesome would it be to have lunch with those two guys?!

hausjam wrote:How friggin awesome would it be to have lunch with those two guys?!

Quite friggin awesome, hausjam.

https://youtu.be/NSYzTvhwDTU?t=2m8s
(It made me think of this scene lol, and for whatever reason the youtube embed code doesn't like the timestamp so sadly you have to click it to get my joke.)

The second day of Reveal Your Shield week - Hasbro Transformer's marketing promotion for the new The Last Knight movie and related toyline - features a stop motion clip using the Optimus Prime, Barricade, Grimlock, Megatron (and other) toys trying to enjoy one of the trailers. Check it out embedded below from the official Facebook page!

Nobody likes a noisy theatergoer – especially when it’s a Decepticon.

So much for 5 days of exclusive reveals, nothing is revealed here.

william-james88 wrote:So much for 5 days of exclusive reveals, nothing is revealed here.

They tend to do two posts a day, be patient.

Va'al wrote:

william-james88 wrote:So much for 5 days of exclusive reveals, nothing is revealed here.

They tend to do two posts a day, be patient.

Haha, alright!

That was a fun lil video.

HA! Either Steelbane or Skullitron has his feet in the air in the back.

That was incredibly entertaining and funny!

In Day 3 of Reveald Your Shield Week, Hasbro's promise of revealing a new Barricade figure is kept where they reveal Deluxe Barricade for the first time ever.
Yes, this is the very same figure already found in stores and that we have already seen for months now. But since this figure was absent from Toyfair with 0 stock images given by Hasbro proper to the media, this is their official reveal fo the figure (even if we saw him in yesterday's stop motion video).

Enjoy the video below of Isabella Moner showing us this "new" figure and remember to let Hasbro know who you allign with.

Heh, they misspelled her name in the caption.

"This Decepticon's awesome. I think I am too a Decepticon because they're just so cool and rebellious and and, and um... and really really, uh, scary and intimidating, which I'm not, so I aspire to be like this." -- You forgot "genocidal", "psychopathic", "remorseless", they're basically an army of willing mass-murderers, not something to aspire to.


(No, Deadput, this isn't a legit complaint. That emoticon means I'm just being a smart aleck. So don't bother getting worked up over this.)

Well, so much for a Masterpiece Barricade.

we saw barricade at toyfair. he was in vehicjle mode

I don't have time to wth the video right now, but I love how bumble bee is just standing there, and they don't even have the good one that's based off the one in the film

Sabrblade wrote:Heh, they misspelled her name in the caption.

"This Decepticon's awesome. I think I am too a Decepticon because they're just so cool and rebellious and and, and um... and really really, uh, scary and intimidating, which I'm not, so I aspire to be like this." -- You forgot "genocidal", "psychopathic", "remorseless", they're basically an army of willing mass-murderers, not something to aspire to.

Yeah I did find that a little strange. It's all fun and games when these characters and factions are fictional but would you align yourself with the 'Evil' Decepticons if they were real? Heck, would they even care? Probably just squish you.

If this was the best take they got of her "speech", I really wonder what the other takes were like.

I align myself with the Decepticons because I... uh... I totally believe in their...

Screw it, they just have the cooler designs most of the time.