The Energon Pub

As some of you might be aware, this year is the 35th anniversary of the Transformers brand, and while it is a bit of a strange anniversary to be celebrating, Hasbro is going all out with the balloons and confetti!

Special Promotional boxes were sent out by Hasbro, and Seibertron was one of the ones lucky enough to get one. The promotional packaging has some really nice artwork of some characters using their 'Evergreen' designs, among them Optimus Prime, Bumblebee, Grimlock, Windblade, and Wheeljack for the Autobots side, and Megatron, Shockwave, Soundwave, and Barricade for the Decepticon side.

The inside of the box features a wide variety of items from current and recent toylines that serves as a pretty wide and awesome look at the franchise. The box includes toys and merchandise from the Bumblebee movie, some Studio Series, some Cyberverse, some Siege, botbots, and Cards!

Hasbro also included a letter addressing the fandom, and also mentions that the box features a secret code that you all can decode with the Autobot Cybertronian alphabet. Once you have decoded the message, you can head on over to the Teletraan1 page on Hasbro's site and enter it in for some goodies! To save you all the joy of doing this yourselves, the deciphered message and what it does on the site will not be displayed until after all the images of the gallery below, and with a spoiler warning ahead of it.

Check it all out below, and let us know what you think in the comments section below!

This is your Spoiler Warning

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The code comes out to: "Rubble"

And what does it do? Well, it lets you read a free PDF of Issue #1 of the new Transformers ongoing!

I kinda want a box now

Anyway, cool for you, this is an awesome gift from Hasbro,and I hope they have more surprises waiting for us this year

That's an amazing amount of stuff I don't want. If it had Greenlight or a set of Refraktors . . .

Aww man that's super cool! What a nice diverse spread jeez. I don't know if there's an official one, but if there isn't, it should be that day: Transformer day or Till all are One Day.

Eh. I'd buy it for the boosters, Optimus, Megs and the Bumblebee cup and sell the rest.

So you're saying this set isn't your cup of tea?

I like the box. Tbh, the content makes it feel like this was supposed to go out two months ago but someone forgot to put them in the mail pile until last week

Its a nice piece of promotional material, but not something the average fan would want, because very few that I am aware of have an affinity for Almost Every Transformers line being released in North America (I say Almost because there is no MP in that Box, or Basics).

It's more a promo of *hey look at what you can find on store shelves now*, than an actual celebration of 35 years. Of course, having a representation of every line wouldn't be feasible, but perhaps a more *faithful* 35th anniversary celebration would be getting together a mix of 5 or 6 deluxe & voyager size figures from the T30 line that did a pretty good job of representing the different era's of TF history.

Must be nice to be on the list to get cool promo stuff like this.

Haaaaaaaaaaaaaaaahahahahahaha I just submitted news related to this from watching Shartimus Prime Apparently I didn't look back far enough on the posts, considering they posted theirs less than 24 hours ago.

Also, WHO KILLED BRAINSTORM?!?!?!?!!! Not a bad read.