Massive Inc. and Activision Partners for RotF Game Advertisi

A press release was issued in regards to the advertising for computer games. According to the statements, Activision and Massive Inc. have agreed on a multiyear partnership for advertising and deliver in-game adverts into titles, including for theTransformers: Revenge of the Fallen game, on Xbox 360 and PC Platforms.
"Our partnership with Massive has been successful over the last two years. This long-term partnership allows us to continue to deliver dynamic in-game advertising to the immensely popular Xbox 360 platform as well as the PC. By incorporating dynamic in-game advertising in our titles where it is appropriate, we can increase the realism of our games by presenting consumers with authentic environments in genuine settings, while also expanding a key growth opportunity for the company."
"Our partnership with Massive has been successful over the last two years. This long-term partnership allows us to continue to deliver dynamic in-game advertising to the immensely popular Xbox 360 platform as well as the PC. By incorporating dynamic in-game advertising in our titles where it is appropriate, we can increase the realism of our games by presenting consumers with authentic environments in genuine settings, while also expanding a key growth opportunity for the company."