D-con in the Chevy Silverado 2012 Super Bowl commercial?

Anyone seen this? The giant robot head had me thinking Decepticon. Lol. Kind of reminds me of Bonecrusher, if only because of images like this: http://tfwiki.net/w2/images2/thumb/d/d4/HeatScramble_MovieBonecrusher.jpg/300px-HeatScramble_MovieBonecrusher.jpg
Did Optimus just own him twice?
Anyway, this is the commercial:
Did Optimus just own him twice?
Anyway, this is the commercial: