hasbro ip investigations
Posted: Thu Apr 26, 2012 10:07 amfound an interesting article today about a blogger who was showing unreleased info on hasbros nerf line when i read this quote from hasbro corporate
http://techcrunch.com/2012/04/25/hasbro ... heft-case/
I asked Hasbro about their decision to litigate and they explained that things weren’t exactly as they seemed. They wrote:
We appreciate the opportunity to provide the following statement concerning Hasbro’s investigation into “leaked” IP information regarding its NERF brand products. As with anything, there are two sides to every story. While we cannot comment on the details of any ongoing investigation, Hasbro takes all circumstances of its stolen and leaked IP very seriously and will continue to investigate sources of unauthorized information and products as it relates to its brands. We would like to clarify one of the inaccuracies that has been reported. While a local Hasbro Australia marketing team did reach out to the Urban Taggers website to engage in promotional activity for which it required its address, it was completely unrelated to the confidential global investigation being conducted on Hasbro’s behalf by independent investigators looking into sources of leaked IP information. Hasbro greatly values and appreciates its fan communities and is very proud of its strong relationships with many bloggers and sites that cover our brands and products.
i think this puts it into perspective in the sense that its not just a tf issue but is much more widespread than we ever thought.
http://techcrunch.com/2012/04/25/hasbro ... heft-case/
I asked Hasbro about their decision to litigate and they explained that things weren’t exactly as they seemed. They wrote:
We appreciate the opportunity to provide the following statement concerning Hasbro’s investigation into “leaked” IP information regarding its NERF brand products. As with anything, there are two sides to every story. While we cannot comment on the details of any ongoing investigation, Hasbro takes all circumstances of its stolen and leaked IP very seriously and will continue to investigate sources of unauthorized information and products as it relates to its brands. We would like to clarify one of the inaccuracies that has been reported. While a local Hasbro Australia marketing team did reach out to the Urban Taggers website to engage in promotional activity for which it required its address, it was completely unrelated to the confidential global investigation being conducted on Hasbro’s behalf by independent investigators looking into sources of leaked IP information. Hasbro greatly values and appreciates its fan communities and is very proud of its strong relationships with many bloggers and sites that cover our brands and products.
i think this puts it into perspective in the sense that its not just a tf issue but is much more widespread than we ever thought.