No love for Dinobots?

In the wake of Botcon I've seen that some people have been told that Hasbro no longer wishes to use the Dinobots in their toys/games/whatever. This raises several questions: if that's the case, why are they featured so heavily in Fall of Cybertron? It seems the entire game revolves around Grimlock's storyline unless I'm mistaken. I also heard that the makers of TF Prime wanted to include them at some point but I know that Hasbro basically has final word in what characters are in their shows. Perhaps they wanted to and Hasbro said no? Also, is it just toys they don't want to continue making or the characters themselves altogether? Could someone clarify?