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Kibble wrote:These things make Gobots look cool...

Some people think Gobots are cool, actually.

Some people think Justin Bieber is cool, too...doesn't mean they're right.

Sold!

This is going to be a very interesting Toy Fair.

Pretty obvious that post from TFCC was just speculation on their own. They have no more of a clue about these than we do.

People are completely ignoring the fact that these are "smart toys" and not just regular action figures. These guys have little chips in them for interacting with Grimlock. "Plus, he can be used with other One-Step Changer figures and has different lights and sounds whether you pair him with an Autobot or Decepticon." Why do people have such a hard time reading articles? Sure he has that chomping feature, but he also has a bunch of electronic interactive stuff in him that brings his price up. And honestly I don't think he's all that bad of a figure. Sure he could use leg articulation, but he does look pretty good in both modes. I'd be happy to get him at a lower price just because I don't really care for the other One-Step figures.

Let's not forget that the list that leaked from Hasbro's website referred to Deluxe and Voyager figures which these are clearly not. Even if they were at the Deluxe and Voyager size the price points don't match up. Plus that list didn't have a Voyager Bumblebee, but did have several Grimlocks that wouldn't make sense as One-Step figures made to interact with a larger Grimlock.

Emerje

They went too far in complexity before. Now they're going too far in simplicity. A one step transformation is only engaging for as long as it takes a kid to be bored with pressing a button and seeing the result is always the same. Only the youngest children, like age one to two, find that sufficiently entertaining.

And Optimus becomes T-Rex in Rescue Bots at the same time as Grimlock finally gets introduced into the movieverse? They're not even attempting some kind of continuity across the brand. It's completely nonsensical. Why don't we just make Megatron a pony while we're at it? I heard those are popular these days. These guys keep making claims about what they've learned and repeatedly demonstrated a complete lack of any understanding of fans and branding. It's mind boggling how stupid people in charge of billions of dollars of revenue streams can be.

Ｙｅｓｓｓ straight to my legends/legion cileccion.

I look at Grimlock's beast mode and it says to me "Unicron" but his bot mode screams to me Bludgeon

not a single one of those is appealing to me, have a feeling the entire line is going to be that way.

Just realized something. If you want an idea of just how big Grimlock is then check out the tiny battery cover behind his bot mode head in the top jaw. Considering all the things this figure does he probably takes AA batteries. His head (minus horn) is around the size of an AA battery which should put him at at least a foot tall.

amtm wrote:They went too far in complexity before. Now they're going too far in simplicity. A one step transformation is only engaging for as long as it takes a kid to be bored with pressing a button and seeing the result is always the same. Only the youngest children, like age one to two, find that sufficiently entertaining

You do realize kids do more with Transformers than just transform them, right? Kids aren't like us, complexity isn't important to them. We like it because it means better modes, but kids really only care about their ability to change from one thing to another, not how many steps it takes to get there. Do they want it to look good? Sure, but they aren't as picky about it as we are. If kids cared about looks and difficulty in Transformers then the franchise would have never made it out of the 80s. No matter what we think these are the types of toys kids like and they will sell.

Emerje

If that's all AOE has to offer, it will be the only line ive completely passed on, they look
awful.

I'm pretty sure this isn't the main line.

They don't look like deluxes or voyagers. Just Fast Action Battlers, Stomp action whatevers and legions.

And I'm pretty sure I'm right.

Otherwise it's going to be a cheap summah!

Agreed with the comments that Armada was a simple transformation line but still very cool in design and playability.

It's the only line that I have complete. Got me back into TF after a few years of nothingness.

Slash looks like he's wearing a hard hat

amtm wrote:And Optimus becomes T-Rex in Rescue Bots at the same time as Grimlock finally gets introduced into the movieverse? They're not even attempting some kind of continuity across the brand.

They tried omni-brand continuity with Aligned and look how that turned out. I, for one, welcome our new Primal overlord.

Would everyone please stop comparing these to Fast Action Battlers. Having a couple of FABs in hand, they're good quality full-on Transformers. They're kinda bricks and some have weird proportions, but they pass with flying colors next to some Transformers. My point being that it's a bit unfair to compare those good quality Transformers (as much as people are uninterested in them) to these much simpler and visually lower quality toys

We had better Transformers than this BACK IN THE 80'S!! Seriously Hasbro...this is your grand money making idea involving the movie line??? Hasbro Corporate may want to look into random drug testing for its R&D group. Somebody was certainly on something, or several things at once, when this line was created.

Emerje wrote:People are completely ignoring the fact that these are "smart toys" and not just regular action figures. These guys have little chips in them for interacting with Grimlock. "Plus, he can be used with other One-Step Changer figures and has different lights and sounds whether you pair him with an Autobot or Decepticon." Why do people have such a hard time reading articles? Sure he has that chomping feature, but he also has a bunch of electronic interactive stuff in him that brings his price up. And honestly I don't think he's all that bad of a figure. Sure he could use leg articulation, but he does look pretty good in both modes. I'd be happy to get him at a lower price just because I don't really care for the other One-Step figures.

Let's not forget that the list that leaked from Hasbro's website referred to Deluxe and Voyager figures which these are clearly not. Even if they were at the Deluxe and Voyager size the price points don't match up. Plus that list didn't have a Voyager Bumblebee, but did have several Grimlocks that wouldn't make sense as One-Step figures made to interact with a larger Grimlock.

Emerje

Agree with this. People need to learn to read.

well guys, this gives us a reason to buy first edition optimus prime...

Amelie wrote:On a plus side - the less movie deluxe toys there are, the more shelf space Generations can [potentially] take up.

This. I like this.

Well I wonder......how big is Grimlock going to be in robot mode?

he'll probly pull a Starscream and be slightly taller than Prime.

Stomp & Chomp Grimlock does't appear to have any bending backward knee joints in his legs. The legs look like they can walk. Can the legs split out to the sides? The robot arms & head seem to have all the needed articulation. It seems like Armada toy all over again

I can understand the need to make the Transformations easier. Taking away articulation in major areas on the robot mode is inexcusable.

Thanks to Seibertron himself, currently at the Hasbro press event at the New York Toy Fair, we get a very quick look at the contents of the presentation. This is only a textual summary so far, as no pictures are allowed - but fear not! You're about to get blasted with the full force of the Seibertron.com visual coverage too, so stay tuned for more updates as the day goes on. And keep checking this post for more updates!

Toy Fair 2014

#hasbropreview

Hasbro Studios Presentation
--------------------------------------------------
Started out talking about My Little Pony Equestria Girls

New Rainbow Rocks film later this fall

Highly focused on music aspect


Transformers Presentation
--------------------------------------------------

Jerry Jivoin and Joshua Lamb

Hasbro loves Transformers fans!

Focus on pre-school, boys and fans/collectors.

73 "Collector" figures for 2014 ... products that are fan focused.

Beyond toys: digital, lifestyle and entertainment.

Age of Extinction

Movie Generations Deluxe
Wave 1
High Octane Bumblebee (new tooling, classic camaro)
Crosshairs (green corvette)
Dinobot Slug (triceratops, all Dinobots are getting a toy)
Scorn (spinosaurus)

Wave 2
Drift
Dinobot Strafe (2 head Pteradon?)
Slash (Velociraptor)

Movie Generations Voyager 1
Evasion Mode Optimus Prime (looks like movie version of G1 Optimus Prime)
Grimlock

Wave 2
Hound (comes with 7 weapons)
Galvatron (flat nose truck, black)

Leader Class
Optimus Prime (shown at NYCC)
Grimlock (vac metalized)

7 more "classified" figures coming down the pipes later.

Generations
30th Anniversary
Working with IDW and DeNA
Focus on Dark Cybertron story
Legends Wave 3
Gears w/ Eclipse (Swerve remold)
(Jerry coined the term 'autogasm')
Acid Storm with Venin (Starscream repaint)

Deluxe class
Nightbeat (retool of IDW Bumblebee)
Jhiaxus (new mold)
Windblade

Voyager Wave 3
Roadbuster!!!!!!!!!!!!!!
Sky Byte (looks more like a Cybertronian Shark)

5 more "classified" figures coming down the pipes

New scale ... Leader Class
Fall 2014 through 2015
Jetfire

Toys for the Boy
----------------
Showed us the quick change Transformers bugatti figure
One step changers ... simple but look like fun.
Power Battlers
Flip & Change
Mega One Step
Stomp and Chomp Grimlock
Dinobot Riders
Dinobots
Dinofire Grimlock
Dinobot Warriors

Transformers Rise of the Dark Spark game
----------------------------------------------------------------
Movie and WFC/FOC collide in one game ... looks awesome and very epic

Kre-o Transformers product line
----------------------------------------------------------------
Micro Changers (Movie)
Misfire, Fangwolf, Trypticon and Skarpnel
Jarugar ... and others
Jetwash, Wingpspan, Hawk, Highbrow and one other (slide went too fast)

Custom Kreons: Optimus Prime, Drift, Ratchet, and Lockdown (Movie styled)

Micro changers Combiners: (all new characters)
Grimstone - mollox, Iguanox, Crackback, and Ironeye
Lazerbolt
Obsidian
Volcanicon

Grimlock Street Attack with 3 Kreons (Gold Knight Optimus Prime and 2 Vehicons)
Jail Cell Breakout with Swoop looking dinosaur and 3 Kreons - Evasion Mode Optimus Prime, Bumblebee, and Vehicon)
Lockdown Air Assault with Dinosaur, Lockdown, Sideswipe and Hound
Galvatron's Factory Battle - Optimus Prime, Bumblebee, Vehicon, Dr. Littleman, 2 - KSI Workers

GI Joe Kre-o
----------------------------------------------------------------
12 new Kreons (Nunchuk, Night Creeper and others)
Wave 2 with 12 more new Kreons (Night-Viper, Budo, Zartan, and others)
Outpost Defense
Firebat Attack with Firebat jet and Wolverine tank build
New Terror Drome ... massive, looks awesome (856 pieces) comes with Hawk, Gung Ho, Mainframe, Serpentor, Cobra Trooper, and Xamot

GI Joe
----------------------------------------------------------------
50th Anniversary Collection ... partnering with Toys R Us
Vs 2 packs
Blowtorch vs Heat Viper
Lady Jaye vs Baroness
Low Light vs Night Viper
Snow Job vs Actic B.A.T.

Cobra Trooper
Cobra Viper Officer
Leatherneck
Hawk
Beach Head
Destro

Cobra Wolf vehicle with Ice Viper
Ghost Hawk vehicle with Arctic Snake Eyes
Vamp MKII with Flint vs Urban Night Landing Raft with Cobra Eel
Showed us a sneak peak of the 50th anniversary packaging
(not in showroom though ... maybe at Joecon they'll show products)

Star Wars Presentation
--------------------------------------------------
Star Wars Rebels
Season 6 of the Clone Wars to be available on Netflix
2 new Clones with show up in Black Label 3.75" line
New Command Series that's like traditional little Army Men figures but with Star Wars
Black Series ... new look for fall 2014
Speeder bike
Jabba the Hutt (arms move to open mouth) may or may not come with a movable tongue
Darth Vader Episode VI with removable helmet
Chewbacca
Luke Skywalker Episode VI
Sandtrooper Episode IV

3.75-inch figure collection
Whole bunch that they are going to show at SDCC
R5-G19 Episode IV
Luke Skywalker in Hoth Gear Episode V, more film accurate head sculpt
Lot more to come at SDCC
#starhugs


Marvel Presentation
--------------------------------------------------
Captain America The Winter Soldier products
Swap and customize gear!

Legends Infinite Series
Movie Captain America
Movie Black Widow
Movie Winter Soldier
Red Skull with cosmic cube
Hydra
AIM Soldier
Baron Zemo

Marvel Now Captain America
Mandroid (fantastically huge ... troop builder)

Amazing Spider-Man Legends
Movie Spider-Man
Super Spider-Man
Black Cat
Spider-Girl
Carnage
Toxin
Beetle
Boomarang
Ultimate Green Goblin

Guardians of the Galaxy
Brings the Marvel world to Outer Space
New cast of Marvel characters to explore
Fantastic new vehicles
Lots of wit and humor
blaster toting raccoon with attitude
Star-Lord Blaster role playing gun
Big Blastin' Rocket Raccoon (about 8 or 9 inches tall, animated, has dialogue)
2.5" figures battle packs with gear (these figures are to be in scale with vehicles)
Milano spacecraft jet vehicle thing
Rocket's Warbird

GOTG Legends
Peter Quill the Star-Lord
Gamora
Drax the Destroyer
Rocket
Build a figure Groot (9" tall)

Comic Series Cosmic Iron Man
Nova

More reveals at SDCC

Super Hero Mashers
Deadpool
Red Hulk
Ghost Rider
Ice Man

Marvel Infinite Series
Wave 2 Sneak Peek
Thor
DEATH'S HEAD!!!!!!!!!!!!!!!!!
Red She Hulk
Deathlok

AND IT BEGINS!!!