Regular source of news from Brazil, Alex Silva /
transformersdioaramas, has shared with us his report on the launch event that Hasbro and Ri Happy put together for the new Transformers Bumblebee Movie products in stores, across three cities in the South American country: São Paulo (SP), Recife (PE) and Salvador (BA).
The images mirrored below, from the official report in Portuguese you can read in full
here, shows the banner, the freebies, the products on display and for demo, plus the small Bumblebee vs helicopter diorama on display across the three stores, along with the region specific hashtags for the promotional campaign: #invasaoamarela (yellow invasion) and #bumblebeeofilme ( bb the movie ). Check it out!