Questions about G1 Rodimus Prime toy?

I may hate this toy but there are some questions that I want to ask about this weak looking toy. Yes a weak figure for leader type toy.
Video reviews here
http://www.youtube.com/watch?v=akENpZgsItI
http://www.youtube.com/watch?v=GCVps0ryGis
1.Who was the person who design this toy?
2.Why is he shorter than Galvatron?
3.Why Hasbro made him the Autobot Leader when his toy looks so ugly? Ultra Magnus should been the Autobot leader because his Toy is many times better.
4.Why does Rodimus's toy had an ugly face.
5.What was the original price?
To me his one of the worst leader TF toys for being maybe overprice

Video reviews here
http://www.youtube.com/watch?v=akENpZgsItI
http://www.youtube.com/watch?v=GCVps0ryGis
1.Who was the person who design this toy?
2.Why is he shorter than Galvatron?
3.Why Hasbro made him the Autobot Leader when his toy looks so ugly? Ultra Magnus should been the Autobot leader because his Toy is many times better.
4.Why does Rodimus's toy had an ugly face.
5.What was the original price?
To me his one of the worst leader TF toys for being maybe overprice