Hasbro to Launch 5 Language Packaging Initiative to Help Distribution
Posted: Sun Feb 24, 2019 2:33 pm
Any Transformers message board will tell you about distribution woes. How some fans simply cant find the toys they want. Habsro has been making some big changes to ameliorate that. For 2018, they shortened the generations lines and lined them up with the calendar year so that retailers would know what to stock when, and more recently they confirmed having a system where e-commerce shops could reorder a specific character they needed more of.
In this same investors meeting, Hasbro also talked about another initiative which no one has brought up so far: the 5 language packaging initiative. Right now, for North America, there are either 1 or 3 languages on the box (English or English/Spanish/French). The lack of other languages means surplus inventory cannot be sent overseas to countries that would need additional languages. However, with more languages we could have surplus product being sent to wherever it may be needed. This can work both ways. A surplus of toys in as non English speaking place could then be sent to the US if there is a demand for a particular product. The 5 languages were not divulged.
This was discussed during the investors meeting which you can hear by clicking here.
In this same investors meeting, Hasbro also talked about another initiative which no one has brought up so far: the 5 language packaging initiative. Right now, for North America, there are either 1 or 3 languages on the box (English or English/Spanish/French). The lack of other languages means surplus inventory cannot be sent overseas to countries that would need additional languages. However, with more languages we could have surplus product being sent to wherever it may be needed. This can work both ways. A surplus of toys in as non English speaking place could then be sent to the US if there is a demand for a particular product. The 5 languages were not divulged.
This was discussed during the investors meeting which you can hear by clicking here.