Hasbro's Supply Chain Disaster

I’m really pissed at Hasbro. Not because I’m just dying to get my hands on the latest wave of figures (which are finally coming out now) but because it’s taken so many weeks for us to get to this point where they’re releasing products and replenishing shelves. As a stockholder in the company, I really think Hasbro has totally blown this toy release and that their supply chain is in need of a complete overhaul. Here we are, in what will probably be the last two weeks of the movie’s wide release in the states, with school in many portions of the US heading back now, and they’re finally releasing the next wave of products. However, for the better part of 5 weeks now, there’s been next to nothing in the stores, with the exception of some Real Gear and Cyber Slammers, while the movie’s been going strong at the box office. I just don’t understand the logic in that. They have missed weeks of sales at the point of highest overall demand in the peak time of the movie, probably 10s of thousands of dollars worth a day, because they didn’t have products on the shelves. God only knows what kind of impact this lack of supply could have on their second and third quarter numbers. I would think that, since they’ve been supporting the marketing for movies for years now, that they would have been able to coordinate this a lot better and have wave after wave of products hitting the shelves during the entire release of the film-ESPECIALLY SINCE THEIR NAME IS PLASTERED ALL OVER IT. If I were a Hasbro exec, I’d be looking to fire someone for this miscalculation.
Am I crazy for thinking this???
Edit: one other thought, this release reminded me of when Star Wars first came out and there were no toys anywhere to be found. You'd literally have to get there right when they unloaded the truck to get anything. Understandable for Kenner in 1977-78. No excuse for Hasbro in 2007!
Am I crazy for thinking this???
Edit: one other thought, this release reminded me of when Star Wars first came out and there were no toys anywhere to be found. You'd literally have to get there right when they unloaded the truck to get anything. Understandable for Kenner in 1977-78. No excuse for Hasbro in 2007!