Need Solution for BB74 Hood

So I vinally decided I'd give a Hasbro BB74 to a friend. We gleefully open the package and press the button... nothing! We pressed it hard, we pressed it deep, and nothing happened! Any one has a quick solution?
Thanks,
BC27
PS: By the way I know there were some posts quite a while back on BB problems but the search function didn't really work so...
Thanks,
BC27
PS: By the way I know there were some posts quite a while back on BB problems but the search function didn't really work so...