Classics/Universe name change question

Can someone remind me whether Hasbro explained the reason for the name change at Botcon or any other time?
Are they fusing the two lines so that some of the new 'classics' can be repaints of cartoon line/movie toys into G1 homages?
I'm just trying to fathom why they would change names from the popular classics brand to the generally frowned upon cheap-ass repaint line brand.
Are they fusing the two lines so that some of the new 'classics' can be repaints of cartoon line/movie toys into G1 homages?
I'm just trying to fathom why they would change names from the popular classics brand to the generally frowned upon cheap-ass repaint line brand.