What's up the Hasbro??????

Is it just me, or is Hasbro jerking all of us transformers toy collectors around? They advertise they are offering certain transformers and then they yank them away!!! I had a pre-order of the Alternator Rumble thru B.B.T.S. at a decent price, and then they email me and state that Hasbro has decided to make him and the new Jaguar Ravage, a mass market store exclusive! And the price on him goes way up! Guess I try and bid for one on ebay and take my chances! I'd interested in anyone else's thoughts about Hasbro?