The Energon Pub

I was looking through the official hasbro site and thought id look at the premium deluxes. When i got to bumblebee i noticed he has allspark designs on the card and the picture beside his name is his full body, while barricade and jazz had normal packaging with "premium series" written on the curve of the bubble and their pictures were just their heads. i was just wondering if this was a mistake or is it how the packaging will really look? (sorry if this has been asked before)

bumblebee- http://www.hasbro.com/transformers/default.cfm?page=Products/Detail&product_id=21760
barricade- http://www.hasbro.com/transformers/default.cfm?page=Products/Detail&product_id=21758
jazz- http://www.hasbro.com/transformers/default.cfm?page=Products/Detail&product_id=21452