Not so new here, but need answers on Prime toys

Hi guys, I'm new, but I'm not. I used to post a ton around here from 2007-2008 under the names "Cormaster628", and "Galvatron628". Anyway I am looking for answers. I'm really confused about the Prime toys. I was looking forward to them coming out. And now the toys they are selling look like pure crap compared to the pictures I saw. And further more it seems I'm seeing those awesome toys on Amazon under the "first edition" banner, with extremely high price tags! Can someone shed some light on this for me? Yeah I know "search" but honestly I just don't feel like digging through a 1000 topics to figure this out.