Monstructor's value

I want to ask a question about something I don't really understand. Looking through all my vintage Transformers, and I have quite a few from 1985 through to the Action Masters, the one with the highest price tag based on what I've seen for sale over the years, is Monstructor. I have the cards the toys originally came on, and the original prices were very cheap (which is why my mum bought me all six). He's tiny, doesn't really fit in with any other figures, was never a toy I cared about, but I've seen him go complete for over $600.
Can anyone explain where Monstructor's perceived value comes from? Because of my lack of caring about him, if ever I start selling my collection, he'll probably be the first to go.
Can anyone explain where Monstructor's perceived value comes from? Because of my lack of caring about him, if ever I start selling my collection, he'll probably be the first to go.