I think it's acceptable people find Hasbro at the start of a film's credits to be amusing. We are talking about a toy company.
I sniggered a little when I saw it for sure, it only proved to me that this film is what it is; a film based on kids toys

What interests me is the difference between Hasbro's reaction and comics such as DC and Marvel. I can only assume it's both because comics have been the base of major films for a good while now, and that comics have a generally darker, more serious story-driven narrative which is easily adapted for film. A toyline? I can't think of another film that is based on a toyline

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As this is one of the first, and one of the few, I think it's perfectly natural to find it all funny. To think a toy company could work its way up to mainstream film.
I wonder if over time, like comics, toy-based films can lose the amusement factor and gain a harder edge. Something tells me it's unlikely and probably for the better.
* The only other toys-to-film I can think of are.. Pokemon and the hideous looking Bratz movie. Both do not qualify to improve hopes of a toy-line becoming serious any time soon!