The Energon Pub

Posted: **Tue Apr 10, 2007 5:35 pm**

We have received an email from JR9887 informing us of a new cross promotion between Pepsi and the upcoming Transformers Movie. Here is what JR9887 told us in the email:

"thought id let you guys in on some information i just found out, pepsi inc and transformers are doing a cross promotion for the movie.. a friend of mine is hold a walk for breast cancer and pepsi donated some prizes one which was a t-shirt (black) that has a mountain dew bottle on it that says transform you summer underneath it and on the bottle has an autobot emblem on it with the movie date on the back."

Here are images JR9887 sent us:

Posted: **Tue Apr 10, 2007 5:50 pm**

Another Pepsi Convoy?

Posted: **Tue Apr 10, 2007 5:57 pm**

That would be cool....

Posted: **Tue Apr 10, 2007 6:04 pm**

Alright! Mountain Poo.

Posted: **Tue Apr 10, 2007 6:10 pm**

I'd prefer a Prime in lime green colors. Have him come in a Mountain Dew 12 can case (reinforced with a window of course). Would be cooler if it was the leader class movie Prime as well. But I'm probably really reaching.

Posted: **Tue Apr 10, 2007 6:13 pm**

Nightwatcher wrote:I'd prefer a Prime in lime green colors. Have him come in a Mountain Dew 12 can case (reinforced with a window of course). Would be cooler if it was the leader class movie Prime as well. But I'm probably really reaching.

I would love to see either of those happen.

Posted: **Tue Apr 10, 2007 6:16 pm**

Since I first saw this story on 2005 a few hours ago, I've seen nothing but disdain for Mountain Dew. What's so bad about it? I thought it was quite well liked over in the States.

-Nick

Posted: **Tue Apr 10, 2007 6:23 pm**

A select few just hate how sugary it is. And some still cling to the false information that it causes your genitalia to shrink or become useless.

Posted: **Tue Apr 10, 2007 6:24 pm**

Kayevcee wrote:Since I first saw this story on 2005 a few hours ago, I've seen nothing but disdain for Mountain Dew. What's so bad about it? I thought it was quite well liked over in the States.

-Nick

I love the Mountain Dew. I mostly only drink Diet Mountain Dew myself.

Posted: **Tue Apr 10, 2007 6:24 pm**

Meeting the FDA's legal serving limit of awesome since 1917...

Posted: **Tue Apr 10, 2007 6:31 pm**

proximus wrote:Meeting the FDA's legal serving limit of awesome since 1917...

I got a lol out of that....And why the Hell did you delete your myspace profile?

Posted: **Tue Apr 10, 2007 6:40 pm**

Just like they did with Superman Returns last year. You latch onto the biggest movie of the year and market the hell out of it. Bay and Co. won't mind...Pepsi probably paid through the nose for the rights. It's nothing but free pub for the movie...this thing continues to impress me with exactly how HUGE it's going to be.

Posted: **Tue Apr 10, 2007 6:40 pm**

Cheap, Optimus carried Pepsi(I'm sure while dreaming of a Coke)for years, and all they do in return is throw back a Mountain Dew.

Posted: **Tue Apr 10, 2007 6:53 pm**

Mountain Dew??? Ewww I'll have a crab juice

Posted: **Tue Apr 10, 2007 7:43 pm**

First-Aid wrote:Just like they did with Superman Returns last year. You latch onto the biggest movie of the year and market the hell out of it. Bay and Co. won't mind...Pepsi probably paid through the nose for the rights. It's nothing but free pub for the movie...this thing continues to impress me with exactly how HUGE it's going to be.

I wouldn't call the upcoming Transformers movie the "biggest movie of the year" just yet. Both Spider-Man 3 and Pirates of the Caribbean: At World's End already have stronger claims to the title {with PotC 3 possibly being in the best position to take the honor since PotC earned over a billion dollar's last year}.

But no doubt about it - Paramount is going to make sure TF Live is going to be one of this years "BIG" movies, particularly since it'll have some breathing room between it and PotC 3 and S-M 3.

It'll be interesting to see Pepsi's TF themed commercials when they hit TV. I wonder how they'll incorporate the transforming angle into them...[/i]

Posted: **Tue Apr 10, 2007 8:12 pm**

1337W422102 wrote:Another Pepsi Convoy?

I'd like to see it come out in America. Sure, you could buy it from Action-HQ; I just think it'd be cool if it came out here in the states.

Posted: **Tue Apr 10, 2007 8:49 pm**

Man, i hate Pirates of the Caribbean

Posted: **Tue Apr 10, 2007 9:07 pm**

By the way the slogan is "transform your summer" it is probably some form of trip giveaway as well as figures probably

Posted: **Tue Apr 10, 2007 9:31 pm**

Bartrim wrote:Mountain Dew??? Ewww I'll have a crab juice

http://www.youtube.com/watch?v=Dgi_mWyTqUc

Posted: **Tue Apr 10, 2007 9:39 pm**

Yes, I'm hoping this results in a North American Pepsi Prime release on Hasbro's part.

Posted: **Tue Apr 10, 2007 11:00 pm**

This all sounds good to me. I could see some really unique cross-marketing here, if things are done right. I like Mountain Dew and such, but I have to admit that I'm a Coke fan at heart (hey, I live near Atlanta, give me a break :lol:

).

Posted: **Tue Apr 10, 2007 11:17 pm**

To quote Eago from Aladdin:

"Now there's a big suprise!! That's incredib....I think I'm going to have a heart attack & die from *not* suprise!"

Posted: **Tue Apr 10, 2007 11:42 pm**

Cool, Transfroming soda cans. And i love Mountain Dew, I drink a 2-liter at work everynight.

Posted: **Wed Apr 11, 2007 12:23 pm**

I'm like Wreck-Gar...that being a Pepper. Wouldn't you like to be a Pepper too?

Posted: **Wed Apr 11, 2007 12:40 pm**

Each soda might have a different character on the label

The Energon Pub

Pepsi to Promote the Transformers Movie

Pepsi to Promote the Transformers Movie