Dis-information Campaign

Now that the movie is in theaters, the effectiveness of the dis-information campaign can be evaluated. Having not yet seen the movie myself, I am unable to offer comment, but I would like to hear others.
Was the campaign even slightly successful? For those who were following the filming and looking for spoilers, were there any surprises? Was the campaign a total waste of time and money?
Was the campaign even slightly successful? For those who were following the filming and looking for spoilers, were there any surprises? Was the campaign a total waste of time and money?