This is supposed to be a kids franchise, isn't it?

Did I honestly miss a memo where Bay said he was targeting this at adults?
Kids are witnessing executions on screen. I don't know if things have just changed in kids media these days, but brutal executions as characters beg for their lives just isn't something I'd ever imagine seeing in something aimed at children.
And at the end of the day, this is JUST a movie. The argument around Prime being too brutal and too violent simply because "in a real war, you have to be" doesn't make sense in a film about giant alien robots that are supposed to entertain kids. It is just a film and as such can take creative leave from reality. So yes, in real life, the Decepticons might well execute unarmed prisoners as they plead for mercy, but that doesn't need to be shown so graphically.
That's what it is to be a director, to take your subject matter and translate it into the 'language of film', choosing what you show and how you show it. So fine, Bay decides to show the unapologetic brutality of combat, that's his creative decision and that's perfectly okay. But is it okay to expose kids to that concept?
It's not seeing a robot's processor getting blown out that disturbs me, its the denial of mercy. I've always found that generally disturbing and to see it now in what seems to be a film aimed at children disturbs me almost just as much.
Thoughts?
Kids are witnessing executions on screen. I don't know if things have just changed in kids media these days, but brutal executions as characters beg for their lives just isn't something I'd ever imagine seeing in something aimed at children.
And at the end of the day, this is JUST a movie. The argument around Prime being too brutal and too violent simply because "in a real war, you have to be" doesn't make sense in a film about giant alien robots that are supposed to entertain kids. It is just a film and as such can take creative leave from reality. So yes, in real life, the Decepticons might well execute unarmed prisoners as they plead for mercy, but that doesn't need to be shown so graphically.
That's what it is to be a director, to take your subject matter and translate it into the 'language of film', choosing what you show and how you show it. So fine, Bay decides to show the unapologetic brutality of combat, that's his creative decision and that's perfectly okay. But is it okay to expose kids to that concept?
It's not seeing a robot's processor getting blown out that disturbs me, its the denial of mercy. I've always found that generally disturbing and to see it now in what seems to be a film aimed at children disturbs me almost just as much.
Thoughts?