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[Autobot032]

It's official, after nearly two decades, Disney is taking their toy license from Mattel and heading to their biggest rival, Hasbro. This is big news because it's the end of a rather lucrative partnership between arguably the largest multimedia juggernaut, and one of the biggest and longest running toy manufacturers in history. This will be a big win for Hasbro, however, because now Hasbro will produce toys for all of Disney's properties and acquired entities, including Marvel and Star Wars and now Frozen!

Hopefully this will lead to more collectibles such as Takara's Disney Label, where you get a bit of both worlds, all in a rather neat package. With this new partnership, it would be fair to assume that this will be just as lucrative for Hasbro, which in turn works for us, because the better Hasbro does, the better Transformers will do, the happier we'll be.

You can read the full article here at CNN Money, and when you're done reading, come back and leave your thoughts on this.

Keep your optics tuned to Seibertron.com for the latest in news and updates, plus the best galleries around!

[Deadput]

Oh my God!



really?




Well could be worse at least Disney is not buying Hasbro...right?

[Autobot032]

Oh my God!



really?




Well could be worse at least Disney is not buying Hasbro...right?

Dude, this is REALLY good news! Like I said in the article, Hasbro already produces toys for Disney in the Marvel and Star Wars lines. This will help net them Cars (which is HUGE), Disney Princesses (which is insanely huge) and keeps all of the business between the two of them. Hasbro and Disney in a straight up partnership, no one else, and all of that Disney funding being funneled into Hasbro? That's good news for Hasbro, which is good news for us.

Granted, we'll probably see more Tranformers/Disney crossovers, but that doesn't mean it's a bad thing. Not even.

[Flashwave]

So, thinking aloud: anyone wondering if a more solidified partnership like this could be the twisting of the thumbscrews needed to surface some old MARVEL TF stuff?

[Autobot032]

So, thinking aloud: anyone wondering if a more solidified partnership like this could be the twisting of the thumbscrews needed to surface some old MARVEL TF stuff?

Well, we DID get Death's Head, so...

[Samsonator]

Calling it now, Transformers Crossovers with Disney's Cars.

[Megatron Wolf]

damn that sucks, was hoping disney would cut ties with hasbro & take star wars & marvel elsewhere. But i feel bad for the disney collectors out there, now their stuff is going to be cheaply made & overpriced just like ours. Only way id ever be happy about this is if this partnership would produce a gargoyles/transformers crossover, will never happen cause disney doesnt care about gargoyles but still would be cool.

[SlyTF1]

If Disney buys Hasbro, I'm going to be seriously pissed. I have this foreboding sensation like this is Disney's first step in acquiring the rights to Hasbro. I don't like it.

[BERSEKAEL]

Smells like a lot of money, good for Hasbro, now lets hope for better quality transformers ... that transform (and legion class back)

[Ravage XK]

Oh god! Does that mean Micheal Bay will direct the next Mickey Mouse movie? Imagine that.

[megatronus]

Wow, I really don't understand the haters here. Such as:

damn that sucks, was hoping disney would cut ties with hasbro & take star wars & marvel elsewhere. But i feel bad for the disney collectors out there, now their stuff is going to be cheaply made & overpriced just like ours. Only way id ever be happy about this is if this partnership would produce a gargoyles/transformers crossover, will never happen cause disney doesnt care about gargoyles but still would be cool.

It feels like you're attributing industry-wide measures of cost cutting and quality lapses to Hasbro alone. Hasbro is doing a great job with Marvel & Star Wars right now, IMHO - bringing back Legends? Starting a 6" Star Wars line? You kidding?


Also, loving this:

Oh god! Does that mean Micheal Bay will direct the next Mickey Mouse movie? Imagine that.

[Fires_Of_Inferno]

Remember those rumors about Disney possibly buying Hasbro that popped up a couple of years ago? I was pissed back then when I heard it. However, after having seen that Disney only did good things for Marvel since acquiring it, I feel a lot more at ease with the idea. It may happen, it may not happen. If it does happen then that means a huge influx of funds towards Transformers, which could result in better quality figures. If it doesn't happen, then that's still fine by me because then I won't have to liken buying an Arcee figure to buying a Disney Princess figure. XD Seriously though, it wouldn't make too much of a difference one way or the other, for me anyway.

[Doubledealer93]

Marvel legends anna and elsa when?!?!

[Rodimus Prime]

In the end it's all about money, these 2 business giants will do whatever they want, regardless of what consumers think. I've given up on collecting new figures that are released mainstream, but I do hope this means their quality gets better. The only thing I am actually looking for now is that since Disney owns Robots in Disguise, maybe this partnership will pave the way for them to release it on DVD or even Blu Ray sooner or later.

[hinomars19]

Big Boy's business makes my brain hurt. I'll just assume this all makes sense and continue ignoring anything on the shelf that doesn't look nice, whilst buying what does.

[Bluespindash97]

Marvel legends anna and elsa when?!?!

In both 4 inch and 6 inch, and a transformers crossover figure and I'll have everything I've ever wanted! Being a 17 year old boy this should be more embarrassing than it should be!

[Sabrblade]

[Fox Thiagarajan]

Completely on board with this. I collect Cars and Planes so I'm excited to see what Hasbro will do. And I believe the quality of Transformers toys will only improve.

[GuyIncognito]

Maybe they'll be able to release some of those Disney Transformers in the US now. I always wanted those but not at import prices.

[Noideaforaname]

Calling it now, Transformers Crossovers with Disney's Cars.

[ZeroWolf]

This is good news for Hasbro, just hope that Disney give them another mega-hit of frozen proportions Wonder what the decision making was like for something like this.

[Madeus Prime]

Calling it now, Transformers Crossovers with Disney's Cars.

[LOST Cybertronian]

damn that sucks, was hoping disney would cut ties with hasbro & take star wars & marvel elsewhere. But i feel bad for the disney collectors out there, now their stuff is going to be cheaply made & overpriced just like ours. Only way id ever be happy about this is if this partnership would produce a gargoyles/transformers crossover, will never happen cause disney doesnt care about gargoyles but still would be cool.

Who do you feel would be a better fit for Star Wars and Marvel?

[monstrinhotron]

Welcome to your future


Like a lot of people i'm not sure how i feel about this. As a child, i hated anything Disney as the bland, insipid crap it was. In recent years i've come around somewhat when i see that they do seem to care about their intellectual property and have high quality standards. I will always think mickey mouse is creepy though.

[Peridot]

This is EXACTLY the kind of reaction everyone had when Disney bought Marvel, and look how that turned out. All this means is that Disney merchandise will be produced by Hasbro. They're not being bought, nor are they merging. That would be SLAGGIN' AMAZING, though! Imagine it: Hasbro, now able to utilize Disney's massive funds, united under one brand with Marvel and Lucasfilm! And just think of the crossovers! Dear God, the crossovers!