The trademark is for Cybertronics which is described in the trademark specifications as:
Category: Toy robots; buildable toy robots; toy action figures, toy vehicles and toy robots convertible into other visual forms
This is very reminiscent of Construct Bots (pictured in the thumbnail and below) where they are buidable toys that can also convert from one form to the next.
For an example of what this could look like, here is an example of the last buildable converting Transformers toyline which ended after the last film: