Hasbro name Lisa Licht as General Manager, Entertainment & Licensing

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Hasbro name Lisa Licht as General Manager, Entertainment & Licensing

Postby i_amtrunks » Sun Dec 09, 2007 4:01 pm

Hasbro have announced that Lisa Licht, will be joining Hasbro in the newly-created position of General Manager, Entertainment & Licensing.

<i>In this new role, Ms. Licht will look to further strengthen and deepen Hasbro’s already successful track record with the entertainment industry, while building upon the Company’s strong and growing licensing programs around the world, leveraging Hasbro’s brands in a wide variety of consumer-focused categories.

Ms. Licht held several key senior-level posts at Twentieth Century Fox prior to her appointment as Executive Vice President, including Senior Vice President, Feature Film Promotions and Field Operations; and Senior Vice President, Marketing, Licensing and Merchandising. </i>

You can read the full Press Release by <a href="http://www.toynewsi.com/news.php?catid=1&itemid=12181" target="_blank">clicking here</a>.

What this means for the Transformers brand in the future is uncertain, but we would like to wish Ms. Licht the best of luck in her new position.
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Postby Liege Evilmus » Sun Dec 09, 2007 4:28 pm

Me sees SWTFs ending, but don't jump for joy yet as they will be replaced with MLPTFs
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Postby Cyberstrike » Sun Dec 09, 2007 4:47 pm

Motto: "I don't lose, I CONQUER!"
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Personally I'll take SWTFs over The Animated crap anyday of the week.
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Postby Optimist_Prime » Sun Dec 09, 2007 7:44 pm

Could this lead another, longer US release of G1... :BLACKEYE:

Hey, one can dream :PRAY: .
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Postby Zeds » Sun Dec 09, 2007 10:38 pm

Motto: "I once lost a battle. So long ago I can barely remember it."
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So long as she understands TF and its fans/collectors I do not care who they hire.
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