Hasbro to Unveil TF3 Crew Series Apparel and Accessories Line at New Era’s SoHo Flagship Store

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Hasbro to Unveil TF3 Crew Series Apparel and Accessories Line at New Era’s SoHo Flagship Store

Postby El Duque » Thu Jun 30, 2011 5:30 pm

Motto: "I ain't got time to bleed!"
Weapon: Gattling Gun
Hasbro unveiled it's new TF3 Crew Series Apparel and Accessories line at New Era's flagship store in ShHo. The line features exclusive designs by New Era, Zazzle, Red Monkey, and Oakley inspired by the gear worn on set during the filming of Transformers DOTM.

Seibertron.com member SumoXL attended the event and has been kind enough to share pictures of some of the products that were on display.

See the press release for the event and SumoXL's images below.



Image


Hasbro to Unveil TF3 Crew Series Apparel and Accessories Line at New Era’s SoHo Flagship Store


Exclusive Collection Designed by New Era, Oakley*, Zazzle*


And Red Monkey Designs to Launch at Retail This Month


PAWTUCKET, R.I.--(BUSINESS WIRE)--Hasbro, Inc. (NASDAQ: HAS) today announced the launch of the TF3 CREW Series, a “behind-the-scenes” apparel and accessories collection designed for TRANSFORMERS fans and inspired by the gear worn on the set of the Transformers: Dark of the Moon movie. The exclusive collection, created by New Era, Oakley, Zazzle and Red Monkey Designs, will be showcased in New Era’s flagship SoHo store on Monday, June 27, 2011.

“Our CREW series offers consumers a chance to feel like a member of the TRANSFORMERS production team, with hip and edgy product inspired by film as well as the movie makers’ on-set gear”

“Our CREW series offers consumers a chance to feel like a member of the TRANSFORMERS production team, with hip and edgy product inspired by film as well as the movie makers’ on-set gear," said Simon Waters, SVP, Global Brand Licensing and Publishing, Hasbro. “New Era is a premium lifestyle brand and we’re thrilled to be able to launch the TF3 CREW Series at their SoHo store.”

About TF3 CREW Series

As part of the TF3 CREW Series, New Era will offer exclusive caps, inspired by those worn on set. The collection is designed to appeal to fans of both the New Era and TRANSFORMERS brands. The caps will be sold exclusively at New Era retail locations and will be available to purchase for the first time at the June 27 event.

For those seeking a balance of fashion and function, Hasbro and Oakley are in the process of entering a license under which Oakley will to bring to market TF3 CREW Series 3-D sunglasses mirroring the technical eyewear worn by the editors and crew who developed Transformers: Dark of the Moon 3-D special effects. The “More Than Meets the Eye” 3-D shades will be available at Oakley retail stores, http://www.Oakley.com and through additional authorized Oakley dealers.

Further rounding out the TF3 CREW Series, Red Monkey Designs is set to unveil an edgy line which includes cuffs, belt buckles and watches based on the film’s remarkable imagery – from early renderings and blueprints to set designs and locations. Using elements like brushed metal, wood inlay and embossed leather, Red Monkey Designs pays tribute to the art of film-making. Items will be available in specialty and Red Monkey Design’s online boutique.

Hasbro and Zazzle, Inc. are in the process of entering a license under which Zazzle will bring to market products featuring one of two signature graphics from pop culture artist, and TRANSFORMERS fan, Les Schettkoe. Saluting OPTIMUS PRIME and BUMBLEBEE, Schettkoe drew his inspiration from concept art and brand iconography. Consumers can customize tees, iPod® and iPad™ cases – and even skateboards, with Schettkoe’s film-inspired renderings.

The TF3 CREW Series carries an approximate retail price of $25 to $250 and includes nearly 30 items.

About the event

On Monday, June 27 from 6-8 p.m., Hasbro will launch its CREW Series at New Era’s SoHo store (9 East 4th Street, NY, NY) with music, give-aways, special guests and the chance to win an ultimate prize pack…two tickets to the New York premier of the new Paramount Pictures film Transformers: Dark of the Moon taking place in New York on June 28.

In addition to fun give-aways and prize packs, the first 100 guests will receive AMC movie passes redeemable for Transformers: Dark of the Moon movie tickets.

Visit http://www.neweracap.com/TF3legal for the Official Rules.

About “Transformers: Dark of the Moon”

When a mysterious event from Earth’s past erupts into the present day it threatens to bring a war to Earth so big that the Transformers alone will not be able to save us. The movie stars Shia LaBeouf, Josh Duhamel, John Turturro, Tyrese Gibson, Rosie Huntington-Whiteley, Patrick Dempsey, Kevin Dunn, Julie White with John Malkovich and Frances McDormand. “Transformers: Dark of the Moon” is directed by Michael Bay, written by Ehren Kruger and produced by Don Murphy & Tom DeSanto, Lorenzo di Bonaventura and Ian Bryce. The executive producers are Steven Spielberg, Michael Bay, Brian Goldner and Mark Vahradian. It opens worldwide beginning June 29th.

About Paramount Pictures Corporation

Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment, is a unit of Viacom (NYSE: VIA, VIA.B), a leading content company with prominent and respected film, television and digital entertainment brands. The company’s labels include Paramount Pictures, Paramount Vantage, Paramount Classics, Insurge Pictures, MTV Films and Nickelodeon Movies. PPC operations also include Paramount Digital Entertainment, Paramount Famous Productions, Paramount Home Entertainment, Paramount Pictures International, Paramount Licensing Inc., Paramount Studio Group and Paramount Television & Digital Distribution.

© 2011 Paramount Pictures Corporation. All rights reserved.

HASBRO, TRANSFORMERS and all related characters are trademarks of Hasbro.

© 2011 Hasbro. All Rights Reserved.

About Hasbro

Hasbro, Inc. (NASDAQ:HAS) is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company’s world class brand portfolio. From toys and games, to television programming, motion pictures, video games and a comprehensive licensing program, Hasbro strives to delight its customers through the strategic leveraging of well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. Come see how we inspire play through our brands at http://www.hasbro.com. © 2011 Hasbro, Inc. All Rights Reserved.

*Editors’ Note: Deals noted with an asterisk are agreements reached in principle, with binding written agreements to be negotiated.


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Last edited by El Duque on Thu Jun 30, 2011 9:58 pm, edited 1 time in total.
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Re: Hasbro to Unveil TF3 Crew Series Apparel and Accessories Line at New Era’s SoHo Flagship Store

Postby SumoXL » Thu Jun 30, 2011 6:42 pm

Motto: "Tough times never last but tough bots do!!!!"
i was there for this event on Monday and got some pics for you
Attachments
IMG_20110627_182303 (Medium).jpg
Red Monkey Designs brought in Belt Buckles and leather Cuffs
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IMG_20110627_182803 (Medium).jpg
IMG_20110627_182420 (Medium).jpg
Free Swag
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JT Holmes Stunt Coordinator, if you seen the trailers he is one of the main para gliders jumping out of the planes in the movie
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IMG_20110627_181427 (Medium).jpg
IMG_20110627_181411 (Medium).jpg
IMG_20110627_181405 (Medium).jpg
IMG_20110627_173704 (Medium).jpg
Tough times never last but tough bots do!!!
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Re: Hasbro to Unveil TF3 Crew Series Apparel and Accessories Line at New Era’s SoHo Flagship Store

Postby SumoXL » Thu Jun 30, 2011 6:48 pm

Motto: "Tough times never last but tough bots do!!!!"
Here are some more pics of the event. Enjoy
Attachments
IMG_20110627_182250 (Medium).jpg
one of the New Era Exclusives
IMG_20110627_184439 (Medium).jpg
IMG_20110627_183753 (Medium).jpg
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Commemorative TF3 Hats come with special Edition cases
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IMG_20110627_182818 (Medium).jpg
IMG_20110627_182813 (Medium).jpg
IMG_20110627_182355 (Medium).jpg
Oakley 3 D Glasses
IMG_20110627_182327 (Medium).jpg
Tough times never last but tough bots do!!!
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Re: Hasbro to Unveil TF3 Crew Series Apparel and Accessories Line at New Era’s SoHo Flagship Store

Postby TimothyR » Thu Jun 30, 2011 9:45 pm

how about unveiling a leader class megatron.

or a human alliance dino.. lol.

i really wish they'd release like a normal hat. not those big flat brimmed (lets keep the sticker on) new era baseball hats. like a normal fitted hat would be something i'd be interested in. not these flashy type hats.

but it's still cool none the less. especially for people who likes this type of stuff.
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Re: Hasbro to Unveil TF3 Crew Series Apparel and Accessories Line at New Era’s SoHo Flagship Store

Postby Mindmaster » Thu Jun 30, 2011 10:51 pm

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So when these are released, I could just walk right into a Wal*Mart and just find these being sold? Because I really like that hat that has Megatron, Starscream, and Soundwave on it. :x =P~
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Re: Hasbro to Unveil TF3 Crew Series Apparel and Accessories Line at New Era’s SoHo Flagship Store

Postby juxtapose519 » Thu Jun 30, 2011 11:18 pm

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I never wanted a hat with a flat brim and the sticker still attached until I saw one with a Decepticon logo on it. :CON:
Skywarp for president.
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Re: Hasbro to Unveil TF3 Crew Series Apparel and Accessories Line at New Era’s SoHo Flagship Store

Postby LiKwid » Thu Jun 30, 2011 11:33 pm

Motto: "When In doubt..Invert polarities!!!!"
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TimothyR wrote:how about unveiling a leader class megatron.

or a human alliance dino.. lol.

i really wish they'd release like a normal hat. not those big flat brimmed (lets keep the sticker on) new era baseball hats. like a normal fitted hat would be something i'd be interested in. not these flashy type hats.

but it's still cool none the less. especially for people who likes this type of stuff.


Take the sticker off and curve the bill of the hat yourself..sounds easy to me...

and HA Dino would be sexy!..Leader class megs..meh..Not with shoddy hasbro paint aps...
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Sell me your Beast wars stuff!!!!
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