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Reveal and Competition of Proposed Botcon 2017 exclusive Skyfall and four other figures

Transformers News: Reveal and Competition of Proposed Botcon 2017 exclusive Skyfall and four other figures
Date: Monday, March 27th 2017 5:01pm CDT
Categories: Toy News, Press Releases, Collectables
Posted by: Kurona

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Views: 19,589

Thanks to the convention's own twitter, we have confirmation that the upcoming Pete's Robot Convention this summer will not only show the proposed toys for a Botcon 2017 - one that unfortunately will never happen - but will also give away what would have been the 5-piece set as a possible prize to anyone who pre-registers the convention, which you can do on their website - just make sure to do it by April 15th!

While the identities of the four other figures in the set are unknown - though four Sixshot silhouettes loom suspiciously in the background - the Twitter account has revealed the first figure to be Skyfall; the Action Master who achieved some infamy among the fandom through an IDW prose story! Made from the Titans Return Highbrow mold and using the Titan Master Apeface, he is a very faithful re-creation of his original toy's colour scheme.

In addition to this extremely illustrious prize, we are also told that there will be a panel featuring the creative team behind many Botcon exclusive toys over the years, not to mention a look at some of the many unused concepts during their time on the job. Take a look at the image posted to the convention's Twitter, be sure to visit their website, and tell us what you think of all this in the forums!

Transformers News: Reveal and Competition of Proposed Botcon 2017 exclusive Skyfall and four other figures

Boulder Media Studios Working on New Transformers Cartoon

Transformers News: Boulder Media Studios Working on New Transformers Cartoon
Date: Sunday, March 26th 2017 9:08pm CDT
Categories: Cartoon News, Press Releases
Posted by: D-Maximus_Prime | Credit(s): Boulder Media

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Boulder Media, which is an Irish-based animation company based out of Dublin and whom was bought by Hasbro last year, has been confirmed to be working on a new Transformers Series! This information comes to us in the form of a Newsletter where Boulder Media discusses upcoming projects such as the new Transformers animated series, a new My Little Pony, and even Micronauts are mentioned! Now, we have no information regarding what the TV series would be or whether or not it will be related to current projects, but I am sure we will find out soon enough!

In the meantime, you can follow the above links to check out Boulder Media and you can see some copied text below regarding the new press release!

DUBLIN and PAWTUCKET, R.I. – Boulder Media, which was acquired in 2016 by Hasbro, Inc. (NASDAQ: HAS), is adding several new animation positions to its operations in Dublin. To house the expanded team, Boulder Media will be relocating to a larger studio space in the summer.

The Studio, which currently employs a crew of 160, is ramping up its hiring significantly to support its growing production pipeline. Boulder Media is currently recruiting for positions in conceptual design, 2D and 3D animation, as well as animated CG feature film.

“We couldn’t be more thrilled about the opportunities we can offer our crew,” said Robert Cullen, creative director, Boulder Media. “We’re bringing to life some of the world’s most famous and popular brands here in Dublin. It’s unique and very special both for our studio and the local industry.”

The Studio’s expansion will support a growing slate of entertainment around Hasbro brands such as TRANSFORMERS, LITTLEST PET SHOP and MICRONAUTS, as well as animated series on behalf of third-party clients.

“At Hasbro, we are very fortunate to have an extraordinarily robust brand portfolio, and we’re excited to be working with the team at Boulder to bring our brands to life through storytelling for more audiences through more platforms than ever before,” said Stephen Davis, executive vice president and chief content officer, Hasbro, Inc. “As we build our storytelling capabilities across TV, film, digital and social media, we’re looking to add talented, passionate, perpetually curious crew to our award-winning team of animators.”

Speaking about the announcement, Minister for Jobs, Enterprise and Innovation Mary Mitchell O’Connor T.D said, “This is a great announcement for Boulder Media and is an important next step for the Dublin operation in terms of the scope, scale and intensity of activity at the studio. This expansion will allow for future job growth and increase the numbers of films produced by this Company. I wish all the team the very best at this exciting time for the company.”
Hasbro is a client of the Department of Jobs, Enterprise and Innovation through IDA Ireland.

Commenting on the expansion, Martin Shanahan, CEO, IDA Ireland said, “The expansion adds critical mass to a thriving Irish animation sector, further highlighting Ireland’s place as one of the most dynamic and creative hubs in the world.”
Interested parties can view available positions at www.bouldermedia.tv; or email jobs@bouldermedia.tv.

Optimus Primal Announced as Winner of "Power of the Primes" Fan Vote #TFNY #Hasbrotoyfair

Transformers News: Optimus Primal Announced as Winner of "Power of the Primes" Fan Vote #TFNY #Hasbrotoyfair
Date: Saturday, February 18th 2017 1:02pm CST
Categories: Toy News, Event News, Press Releases
Posted by: Bronzewolf

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We've got some more big news out of the Hasbro Media Event, specifically the final results of the Power of The Prime fan vote! If you remember, the final four candidates in the vote were Ultra Magnus, Star Saber, Optimus Primal, and "Unknown Evil", also known as Deathsaurus, and now, thanks to an announcement at New York Toy Fair, we know that the winner is....

Optimus Primal!


Transformers News: Re: New 'Power of the Primes' Fan Vote Online in January 2017


It's still unclear what this means for Transformers fiction or products, but it's presumed he'll get a new toy released sometime within the next two years.

Express your joy or disappointment in the forums below, and stay tuned to Seibertron.com for more New York Toy Fair coverage!

Toy Fair 2017 - Hasbro Investor Presentation Report: The Last Knight Dragon Toy and RID Bruticus Revealed #TFNY #HasbroToyFair

Transformers News: Toy Fair 2017 - Hasbro Investor Presentation Report: The Last Knight Dragon Toy and RID Bruticus Revealed #TFNY #HasbroToyFair
Date: Friday, February 17th 2017 9:03am CST
Categories: Live Action Movie News, Toy News, Event News, Press Releases, Company News
Posted by: william-james88 | Credit(s): Hasbro

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The Hasbro Investor Presentation, which takes place before Toy Fair itself, just finished, and we took down notes about what was of interest to Transformers in the company's talk to their investors over webcast! You can find the notes below, including some of the slides - these will be updated once Hasbro sends us the material in full, so do check back!

Hasbro CEO Brian Goldner

- Recap from previous communication about company's growth. (More here.)

- Reminder of Boulder Studios acquisition to work with Allspark Studios, leading to My Little Pony movie.

- Focus on storytelling, with Bumblebee brought up as example: started as comics, brought to life in TV, seen multiple incarnations up to new solo film in 2018.

- Brief glimpse of some new Transformers merchandise in slide.

Transformers News: Toy Fair 2017 - Hasbro Investor Presentation Report: The Last Knight Dragon Toy and RID Brutcus


- Video shown in room of TMall and AliBaba 11-11 Singles Day spot in China, featuring Optimus Prime and Bumblebee (as example of international partnerships and licensing).

Transformers News: Toy Fair 2017 - Hasbro Investor Presentation Report: The Last Knight Dragon Toy and RID Brutcus


- Micronauts and MASK franchises briefly shown on slide.

Transformers News: Toy Fair 2017 - Hasbro Investor Presentation Report: The Last Knight Dragon Toy and RID Brutcus




Hasbro CFO Deb Thomas

- Discussion on projections on costs, hedging, labor and investments, with an interesting note on what currency are used for markets (mostly USD and HKD) and what the exchange rates might be without the hedging. No speculation involved.
- Highest impact for Hasbro is in first quarter.
- A lot of money talk.

Hasbro President John Frascotti

- Video shown in room about Innovation Award.
- 50% of total revenue comes from Franchise Brands, including Transformers.
- Most numerous users of Hasbro products are over 14 (TF Generations, SW Black Series, Marvel Legends).

Transformers News: Toy Fair 2017 - Hasbro Investor Presentation Report: The Last Knight Dragon Toy and RID Brutcus


- Hasbro was number 1 toy company in US in January.

Transformers News: Toy Fair 2017 - Hasbro Investor Presentation Report: The Last Knight Dragon Toy and RID Brutcus


- Focus on Inclusivity: shift from gender categories, TF as example has tripled in sales from female audiences and collectors.

Transformers News: Toy Fair 2017 - Hasbro Investor Presentation Report: The Last Knight Dragon Toy and RID Brutcus


- Machinima Combiner Wars 12mln views, currently working on Titans Return sequel.
- Superfans came back into the conversation, committed fans who are loyal to a specific brand.

Transformers News: Toy Fair 2017 - Hasbro Investor Presentation Report: The Last Knight Dragon Toy and RID Brutcus


Transformers News: Toy Fair 2017 - Hasbro Investor Presentation Report: The Last Knight Dragon Toy and RID Brutcus

Samantha Lomow & Brian Chapman
My Little Pony
- first look at the upcoming movie shown in room

Tom Warner
Transformers News: Toy Fair 2017 - Hasbro Investor Presentation Report: The Last Knight Dragon Toy and RID Brutcus

Transformers News: Toy Fair 2017 - Hasbro Investor Presentation Report: The Last Knight Dragon Toy and RID Brutcus


- 10th anniversary of live-action movie series

- New movies: Bumblebee on June 8, 2018; next chapter 28 June 2019

Transformers News: Toy Fair 2017 - Hasbro Investor Presentation Report: The Last Knight Dragon Toy and RID Brutcus


- Mark Vahradian, Paramount Producer talk (in room only)

Transformers News: Toy Fair 2017 - Hasbro Investor Presentation Report: The Last Knight Dragon Toy and RID Brutcus


We get our first look at the giant three headed Dragon toy from The Last Knight, which we previously saw here. This appears to be the same kind of simplified toy as the Age of Extinction giant one step Grimlock with very limited articulation and hollow plastic (as can be seen on the legs). Also, a promotional shot of the full extent of the line was shown.

Transformers News: Toy Fair 2017 - Hasbro Investor Presentation Report: The Last Knight Dragon Toy and RID Brutcus
Transformers News: Toy Fair 2017 - Hasbro Investor Presentation Report: The Last Knight Dragon Toy and RID Brutcus


We also have our fist look at the electronic All Spark tech toys. These are all spark cubes which can recognize the character they are in and if the toy is in alt mode or robot mode.

Transformers News: Toy Fair 2017 - Hasbro Investor Presentation Report: The Last Knight Dragon Toy and RID Brutcus


The conference then covered all the Transformers related digital gaming coming our way, and how it's part of the storytelling process.

Transformers News: Toy Fair 2017 - Hasbro Investor Presentation Report: The Last Knight Dragon Toy and RID Brutcus


They also discussed their expansion across China, already in action since Age of Extinction.

Transformers News: Toy Fair 2017 - Hasbro Investor Presentation Report: The Last Knight Dragon Toy and RID Brutcus


Here is a look at the merchandising angle the brand is taking, in terms of officially licensed merch and apparel.

Transformers News: Toy Fair 2017 - Hasbro Investor Presentation Report: The Last Knight Dragon Toy and RID Brutcus


We also got our first look at Robots in Disguise Combiner Force Bruticus!

Transformers News: Toy Fair 2017 - Hasbro Investor Presentation Report: The Last Knight Dragon Toy and RID Brutcus


And they even revealed the Combiner Force Ultra Bee's toy

Transformers News: Toy Fair 2017 - Hasbro Investor Presentation Report: The Last Knight Dragon Toy and RID Brutcus


The future of live events was also discussed, though not in any detail.

Transformers News: Toy Fair 2017 - Hasbro Investor Presentation Report: The Last Knight Dragon Toy and RID Brutcus


Then it came to Rescue Bots. It seems the show isn't done yet, but might take on a different form.

Transformers News: Toy Fair 2017 - Hasbro Investor Presentation Report: The Last Knight Dragon Toy and RID Brutcus


Transformers News: Toy Fair 2017 - Hasbro Investor Presentation Report: The Last Knight Dragon Toy and RID Brutcus


More talk of the RC Sqweeks toy, and the character's presence in the movies.

Transformers News: Toy Fair 2017 - Hasbro Investor Presentation Report: The Last Knight Dragon Toy and RID Brutcus


They also discuss how Transformers are all across the fashion industry, as seen with the Moschino show and collection in the past year and in catalogs:

Transformers News: Toy Fair 2017 - Hasbro Investor Presentation Report: The Last Knight Dragon Toy and RID Brutcus


And ended with another way of looking at the same image of Trypticon, as the winner of the fan poll from the past years.

Transformers News: Toy Fair 2017 - Hasbro Investor Presentation Report: The Last Knight Dragon Toy and RID Brutcus

Toy Fair 2017 - Official Hasbro Press Release, featuring Sqweeks, The Last Knight and More #TFNY #HasbroToyFair

Transformers News: Toy Fair 2017 - Official Hasbro Press Release, featuring Sqweeks, The Last Knight and More #TFNY #HasbroToyFair
Date: Friday, February 17th 2017 6:52am CST
Categories: Live Action Movie News, Toy News, Event News, Press Releases, Company News
Posted by: Va'al | Credit(s): Hasbro

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Directly from Hasbro HQ, we have their opening press release for their presence at this weekend's Toy Fair in New York City - which Seibertron.com will be attending and covering - by revealing what lines will be showcased at the event. It also features an image of newcomer to The Last Knight Sqweeks (its RC toy, in any case, as first reported here), and some info on the other media releases in 2017. Check it out below, and stay tuned for more soon!

Transformers News: Toy Fair 2017 - Official Hasbro Press Release, featuring Sqweeks, The Last Knight and More


Hasbro Showcases the World’s Best Play and Entertainment Experiences at the 2017 American International Toy Fair

Company Unveils New Product and Entertainment from TRANSFORMERS, MY LITTLE PONY, HANAZUKI, NERF, PLAY-DOH, HASBRO GAMING and More


PAWTUCKET, R.I.--(BUSINESS WIRE)--Hasbro, Inc. (NASDAQ: HAS) will debut its 2017 portfolio of play and entertainment experiences at the American International Toy Fair in New York City.

“2017 is a landmark year for Hasbro, as we’re delivering record innovation, and telling more stories than ever within our brands across toy, game, entertainment and digital experiences,” said John Frascotti, President, Hasbro, Inc. “In addition to releasing two major motion pictures inspired by our globally popular brands, TRANSFORMERS and MY LITTLE PONY, we’re adding exciting innovation into our NERF and HASBRO GAMING brands, as well as introducing entirely new brands such as HANAZUKI to our fans and families around the world.”

ABOUT HASBRO

Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to Creating the World's Best Play Experiences. From toys and games to television, movies, digital gaming and consumer products, Hasbro offers a variety of ways for audiences to experience its iconic brands, including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, LITTLEST PET SHOP and MAGIC: THE GATHERING, as well as premier partner brands. The Company's Hasbro Studios and its film label, Allspark Pictures, are building its brands globally through great storytelling and content on all screens. Through its commitment to corporate social responsibility and philanthropy, Hasbro is helping to make the world a better place for children and their families. Learn more at http://www.hasbro.com, and follow us on Twitter (@Hasbro & @HasbroNews) and Instagram (@Hasbro).

HAS-PR

New 'Hasbro Stories' Campaign Celebrates Personal Connections To Hasbro's Iconic Brands

Transformers News: New 'Hasbro Stories' Campaign Celebrates Personal Connections To Hasbro's Iconic Brands
Date: Wednesday, February 8th 2017 11:22am CST
Categories: Press Releases, Company News
Posted by: Va'al | Credit(s): Hasbro

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We have previously heard of the Hasbro Stories campaign, which showcased some of the toy company's employees and their interests within Hasbro and in their personal lives - we now also have a new press release detailing more about the campaign itself, and what it was set up for! Check it out below, and let us know what you think, or drop by the official site for more!


NEW 'HASBRO STORIES' CAMPAIGN CELEBRATES PERSONAL CONNECTIONS TO HASBRO'S ICONIC BRANDS


PAWTUCKET, R.I. -- Hasbro, Inc. (NASDAQ: HAS) today launched a new integrated marketing campaign celebrating 'Hasbro Stories' and the meaningful connection consumers around the world feel toward Hasbro and its brands. Hasbro is home to many of the world's most iconic brands, including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, LITTLEST PET SHOP and MAGIC: THE GATHERING, as well as

hundreds of the most popular gaming brands of all time. Because of the emotional resonance of its brands, and the many ways consumers can now experience its brands, the company is confident that everyone has a 'Hasbro Story.' The campaign kicked off in December with a series of four video vignettes featuring Hasbro employees sharing their unscripted, personal experiences with Hasbro brands.

"Stories are at the center of what we do every day, so we couldn't think of a better way to start the conversation about Hasbro than with our employees, who live and love our brands and bring our purpose - to make the world a better place for children and their families - to life every day," said Brian Goldner, Chairman and CEO, Hasbro. "We have transformed from a traditional toy and game manufacturer to a global play and entertainment leader, and feel that now is the perfect time to tell our story in a unique way to celebrate the passion, nostalgia and excitement people feel for our brands."

In 2017, the company plans to invite consumers, fans and partners from around the world to share their stories, and incorporate the campaign into its signature events, such as HASCON in September.

"Everyone feels connected to Hasbro brands for a different reason," said John Frascotti, Hasbro's President. "For some, it's about playing MONOPOLY as a child, and for others, it's the adventures of the MY LITTLE PONY characters or sense of community around MAGIC: THE GATHERING. With this campaign, we're celebrating these connections - all of which are unique - all of which have their own story."

To learn more about the campaign, visit http://stories.hasbro.com and follow @Hasbro, #hasbrostories on social media.

About Hasbro

Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to Creating the World's Best Play Experiences. From toys and games to television, movies, digital gaming and consumer products, Hasbro offers a variety of ways for audiences to experience its iconic brands, including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, LITTLEST PET SHOP and MAGIC: THE GATHERING, as well as premier partner brands. The Company's Hasbro Studios and its film label, Allspark Pictures, are building its brands globally through great storytelling and content on all screens. Through its commitment to corporate social responsibility and philanthropy, Hasbro is helping to make the world a better place for children and their families. Learn more at http://www.hasbro.com, and follow us on Twitter (@Hasbro & @HasbroNews) and Instagram (@Hasbro).

© 2017 Hasbro, Inc. All Rights Reserved.

Hasbro Reports First $5 Billion Revenue Year with Growth in Revenue, Operating Profit and Net Earnings for Full-Year 2016

Transformers News: Hasbro Reports First $5 Billion Revenue Year with Growth in Revenue, Operating Profit and Net Earnings for Full-Year 2016
Date: Monday, February 6th 2017 5:46am CST
Categories: Press Releases, Company News
Posted by: Va'al | Credit(s): Hasbro

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Hasbro Reports First $5 Billion Revenue Year with Growth in Revenue, Operating Profit and Net Earnings for Full-Year 2016

Board of Directors Increases Quarterly Dividend 12%, or $0.06 per share, to $0.57 per share


Full-Year 2016

  • 2016 full-year net revenues of $5.02B increased 13%, including a negative $61.0 million impact of foreign exchange; Revenues grew 14% excluding the negative impact of foreign exchange;
  • 2016 revenues grew in all major operating segments: 15% in the U.S. and Canada segment; 11% in the International segment; and 8% in the Entertainment and Licensing segment;
  • Games category revenues increased 9%; Revenues also grew in both the Girls and Boys categories; Franchise Brand revenues grew 2% and Partner Brand revenues increased 28%;
  • 2016 Operating profit increased 14% to $788.0M; Net earnings increased 22% to $551.4 million or $4.34 per diluted share;
  • $774.9 million in operating cash flow generated during the year; Year-end cash and cash equivalents of $1.28B; Inventories flat year-over-year;
  • Company returned $400.2 million to shareholders in 2016; $248.9 million in dividends and $151.3 million in share repurchases.

Fourth Quarter 2016

  • Fourth Quarter net revenues increased 11% to $1.63 billion; Net earnings increased 10% to $192.7 million, or $1.52 per diluted share.

PAWTUCKET, R.I.--(BUSINESS WIRE)-- Hasbro, Inc. (NASDAQ: HAS) today reported financial results for the full-year and fourth quarter 2016. Net revenues for the full-year 2016 increased 13% to $5.02 billion versus $4.45 billion in 2015. Excluding a negative $61.0 million impact from foreign exchange, 2016 revenues increased 14%.

As reported net earnings for the full-year 2016 increased 22% to $551.4 million, or $4.34 per diluted share, compared to $451.8 million, or $3.57 per diluted share in 2015. Adjusted net earnings for the full-year 2016 were $566.1 million, or $4.46 per diluted share. Adjusted 2016 earnings exclude a pre-tax $32.9 million, or $0.12 per diluted share, non-cash fourth quarter goodwill impairment charge related to Backflip Studios. Adjusted full-year 2016 net earnings compares to 2015 adjusted net earnings of $445.0 million, or $3.51 per diluted share, which exclude a pre-tax gain of $9.6 million from the sale of the Company's manufacturing operations in East Longmeadow, MA and Waterford, Ireland.

"Hasbro's global team delivered a tremendous 2016. We reached the $5 billion revenue mark for the first time in company history, we improved profitability and we invested to grow Hasbro over the long-term while increasing our dividend and share repurchase levels," said Brian Goldner, Hasbro's Chairman, President and Chief Executive Officer. "Hasbro's foresight to build brands led by storytelling, consumer insights and innovation, combined with the relentless execution of our Brand Blueprint including investments in entertainment and digital gaming, is driving our business and creating long-term strategic differentiators for Hasbro. We are well positioned for a successful 2017 and the continued advancement of Hasbro's brand-building capabilities for years to come."

"Our strong top line performance continued in the fourth quarter and we profitably grew Hasbro throughout the year," said Deborah Thomas, Hasbro's Chief Financial Officer. "Looking ahead, we are very well positioned to support our business. We continue investing in our industry-leading brands, our differentiated capabilities around the Brand Blueprint and in our systems to support long-term, cost efficient business growth. We ended the year with $1.28 billion in cash, inventories in line with last year, and we paid out $400 million to shareholders through dividends and share repurchases."

Fourth Quarter 2016 Financial Results

Fourth quarter 2016 net revenues increased 11% to $1.63 billion compared to $1.47 billion in 2015. Excluding a negative $11.9 million impact from foreign exchange, fourth quarter 2016 revenues increased 12%.

As reported net earnings for the fourth quarter 2016 increased 10% to $192.7 million, or $1.52 per diluted share, compared to $175.8 million, or $1.39 per diluted share in 2015. Adjusted net earnings for the fourth quarter 2016 were $207.4 million, or $1.64 per diluted share, excluding a pre-tax $32.9 million, or $0.12 per diluted share, non-cash fourth quarter goodwill impairment charge related to Backflip Studios.

Full-Year 2016 Major Segment Performance
Net Revenues ($ Millions) Operating Profit ($ Millions)
FY 2016 FY 2015 % Change FY 2016 FY 2015 % Change
U.S. and Canada $2,559.9 $2,225.5 +15% $522.3 $430.7 +21%
International $2,194.7 $1,971.9 +11% $294.5 $255.4 +15%
Entertainment and Licensing $265.2 $244.7 +8% $49.9 $76.9 -35%

Note: Full-year 2016 Entertainment and Licensing segment operating profit includes a fourth quarter 2016 non-cash goodwill impairment charge. The impact of that charge and the impact on the fourth quarter and full-year 2015 segment operating profit from the sale of manufacturing operations is outlined in the attached schedule "Net Earnings and Earnings per Share Excluding Goodwill Impairment and Gain on Sale of Manufacturing Operations."

Full-year 2016 U.S. and Canada segment net revenues increased 15% to $2.56 billion compared to $2.23 billion in 2015. Growth in the Girls, Games and Boys categories offset a decline in the Preschool category. The U.S. and Canada segment reported operating profit growth of 21% to $522.3 million, or 20.4% of net revenues, compared to $430.7 million, or 19.4% of net revenues in 2015.

International segment net revenues increased 11% to $2.19 billion compared to $1.97 billion in 2015, behind growth in all four product categories: Girls, Preschool, Games and Boys. On a regional basis, Europe revenues increased 14%, Latin America grew 9% and Asia Pacific was up 6%. Emerging markets increased 9%. Excluding an unfavorable $58.4 million impact of foreign exchange, net revenues in the International segment grew 14%, increasing 15% in Europe, 18% in Latin America and 7% in Asia Pacific. Emerging markets increased approximately 12% absent the impact of foreign exchange. International segment operating profit increased 15% to $294.5 million, or 13.4% of revenues, compared to $255.4 million, or 13.0% of net revenues.

Entertainment and Licensing segment net revenues increased 8% to $265.2 million compared to $244.7 million in 2015. Full-year gains were driven by growth in Consumer Products and Digital Gaming, as well as the addition of Boulder Media. As reported operating profit was $49.9 million compared to $76.9 million in 2015. Adjusted operating profit was $82.7 million, which excludes a pre-tax $32.9 million, or $0.12 per diluted share, non-cash fourth quarter goodwill impairment charge related to Backflip Studios.

Fourth Quarter and Full-Year 2016 Product Category Performance
Net Revenues ($ Millions)
Q4 2016 Q4 2015 % Change FY 2016 FY 2015 % Change
Boys $552.3 $569.8 -3% $1,849.6 $1,775.9 +4%
Games $518.7 $465.8 +11% $1,387.1 $1,276.5 +9%
Girls $394.2 $258.8 +52% $1,193.9 $798.2 +50%
Preschool $164.8 $170.9 -4% $589.2 $596.8 -1%

Boys category revenues for the full-year 2016 increased 4% to $1.85 billion. Revenue growth for the year was driven by gains in Franchise Brand NERF, as well as shipments of YO-KAI WATCH.

Games category revenues for the year increased 9% to $1.39 billion. Hasbro's differentiated gaming portfolio drove growth across gaming formats, including face-to-face gaming, off-the-board gaming and digital gaming. Franchise Brand MAGIC: THE GATHERING revenues increased for the eighth straight year, along with growth in PIE FACE, DUEL MASTERS, SIMON, BOP-IT and the successful launch of the SPEAK-OUT game.

Girls category revenues in 2016 grew 50% to a record $1.19 billion. The category benefited from shipments of Hasbro's line of DISNEY PRINCESS and DISNEY FROZEN fashion and small dolls, the successful launch of DREAMWORKS' TROLLS and significant growth from BABY ALIVE. Additional revenue growth came from Hasbro brands including FURREAL FRIENDS and EASY-BAKE OVEN products.

Preschool category revenues declined 1% to $589.2 million in 2016. The fifth consecutive year of revenue growth in Franchise Brand PLAY-DOH was more than offset by declines in PLAYSKOOL HEROES and core PLAYSKOOL items.

Beginning with the first quarter 2017 earnings, Hasbro will report its revenue by brand portfolio: Franchise Brands, Partner Brands, Hasbro Gaming and Emerging Brands. At that time, the Company will cease providing a revenue breakdown by product category: Boys, Games, Girls and Preschool. Fourth quarter and full-year 2016 and 2015 brand portfolio revenue is available in the following table.

Fourth Quarter and Full-Year 2016 Brand Portfolio Performance
Net Revenues ($ Millions)
Q4 2016 Q4 2015 % Change FY 2016 FY 2015 % Change
Franchise Brands $685.6 $669.0 +2% $2,327.7 $2,285.4 +2%
Partner Brands $433.7 $375.4 +16% $1,412.8 $1,101.3 +28%
Hasbro Gaming* $356.9 $291.1 +23% $813.4 $662.3 +23%
Emerging Brands $153.7 $129.9 +18% $466.0 $398.5 +17%

*Hasbro's total gaming category, including all gaming revenue, most notably MAGIC: THE GATHERING and MONOPOLY, totaled $518.7 million for the fourth quarter 2016, up 11%, and $1,387.1 million, up 9%, for the full year 2016. Hasbro believes its gaming portfolio is a competitive differentiator and views it in its entirety.

Dividend and Share Repurchase

In 2016, Hasbro returned $400.2 million to shareholders including $248.9 million in cash dividends. Hasbro's Board of Directors has declared a quarterly cash dividend of $0.57 per common share. This represents an increase of $0.06 per share, or 12%, from the previous quarterly dividend of $0.51 per common share. The dividend will be payable on May 15, 2017 to shareholders of record at the close of business on May 1, 2017.

In 2016, Hasbro repurchased 1.89 million shares at a total cost of $151.3 million and an average price of $79.86 per share. At year end, $328.0 million remained available in the current share repurchase authorization.

Conference Call Webcast

Hasbro will webcast its fourth quarter and full-year 2016 earnings conference call at 8:30 a.m. Eastern Time today. To listen to the live webcast and access the accompanying presentation slides, please go to http://investor.hasbro.com. The replay of the call will be available on Hasbro's web site approximately 2 hours following completion of the call.

Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to Creating the World's Best Play Experiences. From toys and games to television, movies, digital gaming and consumer products, Hasbro offers a variety of ways for audiences to experience its iconic brands, including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, LITTLEST PET SHOP and MAGIC: THE GATHERING, as well as premier partner brands. The Company's Hasbro Studios and its film label, Allspark Pictures, are building its brands globally through great storytelling and content on all screens. Through its commitment to corporate social responsibility and philanthropy, Hasbro is helping to make the world a better place for children and their families. Learn more at http://www.hasbro.com, and follow us on Twitter (@Hasbro & @HasbroNews) and Instagram (@Hasbro). © 2017 Hasbro, Inc. All Rights Reserved.

Certain statements in this release contain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. These statements include expectations concerning the Company's potential performance in the future, including with respect to anticipated future benefits from investments in the Company's business and strategic efforts to grow the Company's brand portfolio and content delivery over the longer-term, and the Company's ability to achieve its other financial and business goals and may be identified by the use of forward-looking words or phrases. The Company's actual actions or results may differ materially from those expected or anticipated in the forward-looking statements due to both known and unknown risks and uncertainties. Specific factors that might cause such a difference include, but are not limited to: (i) the Company's ability to design, develop, produce, manufacture, source and ship products on a timely and cost-effective basis, as well as interest in and purchase of those products by retail customers and consumers in quantities and at prices that will be sufficient to profitably recover the Company's costs; (ii) downturns in economic conditions affecting the Company's markets which can negatively impact the Company's retail customers and consumers, and which can result in lower employment levels, lower consumer disposable income and spending, including lower spending on purchases of the Company's products; (iii) other factors which can lower discretionary consumer spending, such as higher costs for fuel and food, drops in the value of homes or other consumer assets, and high levels of consumer debt; (iv) potential difficulties or delays the Company may experience in implementing cost savings and efficiency enhancing initiatives; (v) other economic and public health conditions or regulatory changes in the markets in which the Company and its customers and suppliers operate which could create delays or increase the Company's costs, such as higher commodity prices, labor costs or transportation costs, or outbreaks of disease; (vi) currency fluctuations, including movements in foreign exchange rates, which can lower the Company's net revenues and earnings, and significantly impact the Company's costs; (vii) the concentration of the Company's customers, potentially increasing the negative impact to the Company of difficulties experienced by any of the Company's customers or changes in their purchasing or selling patterns; (viii) consumer interest in and acceptance of the Discovery Family Channel, and content created by Hasbro Studios and Allspark Pictures; (ix) the inventory policies of the Company's retail customers, including retailers' potential decisions to lower their inventories, even if it results in lost sales, as well as the concentration of the Company's revenues in the second half of the year, which coupled with reliance by retailers on quick response inventory management techniques increases the risk of underproduction of popular items, overproduction of less popular items and failure to achieve compressed shipping schedules; (x) delays, increased costs or difficulties associated with any of our or our partners' planned digital applications or media and entertainment initiatives; (xi) work disruptions, which may impact the Company's ability to manufacture or deliver product in a timely and cost-effective manner; (xii) the bankruptcy or other lack of success of one of the Company's significant retailers which could negatively impact the Company's revenues or bad debt exposure; (xiii) the impact of competition on revenues, margins and other aspects of the Company's business, including the ability to offer Company products which consumers choose to buy instead of competitive products, the ability to secure, maintain and renew popular licenses and the ability to attract and retain talented employees; (xiv) concentration of manufacturing for many of the Company's products in the People's Republic of China and the associated impact to the Company of social, economic or public health conditions and other factors affecting China, the movement of products into and out of China, the cost of producing products in China and exporting them to other countries; (xv) the risk of product recalls or product liability suits and costs associated with product safety regulations; (xvi) changes in laws or regulations in the United States and/or in other major markets in which the Company operates, including, without limitation, with respect to taxes, tariffs or product safety, which may increase the Company's product costs and other costs of doing business, and reduce the Company's earnings, (xvii) failure to realize the planned benefits from any investments or acquisitions made by the Company, (xviii) the impact of other market conditions, third party actions or approvals and competition which could reduce demand for the Company's products or delay or increase the cost of implementation of the Company's programs or alter the Company's actions and reduce actual results; (xix) the impact of litigation or arbitration decisions or settlement actions; and (xx) other risks and uncertainties as may be detailed from time to time in the Company's public announcements and Securities and Exchange Commission ("SEC") filings. The Company undertakes no obligation to make any revisions to the forward-looking statements contained in this release or to update them to reflect events or circumstances occurring after the date of this release.

This press release includes non-GAAP financial measures as defined under SEC rules. Other companies may calculate these measures differently. These non-GAAP financial measures include EBITDA. EBITDA represents net earnings attributable to Hasbro, Inc. excluding net loss attributable to noncontrolling interests, interest expense, income taxes, depreciation and amortization. As required by SEC rules, we have provided reconciliation on the attached schedule of this measure to the most directly comparable GAAP measure. Management believes that EBITDA is one of the appropriate measures for evaluating the operating performance of the Company because it reflects the resources available for strategic opportunities including, among others, to invest in the business, strengthen the balance sheet, and make strategic acquisitions.

The press release also includes certain of the Company's 2016 and 2015 cost and expenses, income tax expense, net earnings and diluted earnings per share excluding the impact of the non-cash goodwill impairment charge and the gain on the sale of the Company's manufacturing operations in East Longmeadow, MA and Waterford, Ireland. Management believes that the presentation excluding the impact of the goodwill impairment charge and the gain on the sale of the manufacturing operations provides a useful measure of the underlying operations of the Company. In addition, the press release includes the increases in the Company's International segment and certain region net revenues excluding the impact of changes in exchange rates. The impact of changes in exchange rates is calculated by translating the 2016 local currency revenues at 2015 actual rates and comparing this amount to the 2016 reported revenues. Management believes that the presentation excluding the impact of exchange rate changes provides information that is helpful to an investor's understanding of the underlying business performance absent exchange rate fluctuations which are beyond the Company's control. These measures should be considered in addition to, not as a substitute for, or superior to, net earnings or other measures of financial performance prepared in accordance with GAAP as more fully discussed in the Company's financial statements and filings with the SEC. As used herein, "GAAP" refers to accounting principles generally accepted in the United States of America.

HAS-E

HASBRO, INC.
CONDENSED CONSOLIDATED BALANCE SHEETS
(Unaudited)

(Thousands of Dollars)
Dec. 25, 2016 Dec. 27, 2015
ASSETS
Cash and Cash Equivalents $ 1,282,285 $ 976,750
Accounts Receivable, Net 1,319,963 1,217,850
Inventories 387,675 384,492
Other Current Assets 237,684 286,506
Total Current Assets 3,227,607 2,865,598
Property, Plant and Equipment, Net 267,398 237,527
Other Assets 1,596,361 1,617,592
Total Assets $ 5,091,366 $ 4,720,717


LIABILITIES, REDEEMABLE NONCONTROLLING INTERESTS
AND SHAREHOLDERS' EQUITY
Short-term Borrowings $ 172,582 $ 164,563
Current Portion of Long-term Debt 349,713 -
Payables and Accrued Liabilities 1,095,564 900,084
Total Current Liabilities 1,617,859 1,064,647
Long-term Debt 1,198,679 1,547,115
Other Liabilities 389,388 404,883
Total Liabilities 3,205,926 3,016,645
Redeemable Noncontrolling Interests 22,704 40,170
Total Shareholders' Equity 1,862,736 1,663,902
Total Liabilities, Redeemable Noncontrolling Interests
and Shareholders' Equity $ 5,091,366 $ 4,720,717


HASBRO, INC.
CONSOLIDATED STATEMENTS OF OPERATIONS
(Unaudited)
Quarter Ended Year Ended

(Thousands of Dollars and Shares Except Per Share Data)

Dec. 25,
2016





% Net
Revenues


Dec. 27,
2015


% Net
Revenues


Dec. 25,
2016


% Net
Revenues


Dec. 27,
2015


% Net
Revenues
Net Revenues $ 1,629,940 100.0 % $ 1,465,354 100.0 % $ 5,019,822 100.0 % $ 4,447,509 100.0 %
Costs and Expenses:
Cost of Sales 634,572 38.9 % 554,750 37.9 % 1,905,474 38.0 % 1,677,033 37.7 %
Royalties 135,851 8.3 % 149,137 10.2 % 409,522 8.2 % 379,245 8.5 %
Product Development 75,457 4.6 % 68,645 4.7 % 266,375 5.3 % 242,944 5.5 %
Advertising 147,992 9.1 % 121,252 8.3 % 468,940 9.3 % 409,388 9.2 %
Amortization of Intangibles 8,690 0.5 % 8,392 0.6 % 34,763 0.7 % 43,722 1.0 %
Program Production Cost Amortization 18,430 1.1 % 12,637 0.9 % 35,931 0.7 % 42,449 1.0 %
Selling, Distribution and Administration 353,791 21.7 % 291,840 19.9 % 1,110,769 22.1 % 960,795 21.6 %
Operating Profit 255,157 15.7 % 258,701 17.7 % 788,048 15.7 % 691,933 15.6 %
Interest Expense 25,142 1.5 % 24,306 1.7 % 97,405 1.9 % 97,122 2.2 %
Other (Income) Expense, Net 10,083 0.6 % 3,058 0.2 % (1,846 ) 0.0 % (9,104 ) -0.2 %
Earnings before Income Taxes 219,932 13.5 % 231,337 15.8 % 692,489 13.8 % 603,915 13.6 %
Income Taxes 39,333 2.4 % 56,943 3.9 % 159,338 3.2 % 157,043 3.5 %
Net Earnings 180,599 11.1 % 174,394 11.9 % 533,151 10.6 % 446,872 10.0 %
Net Loss Attributable to Noncontrolling Interests (12,126 ) -0.7 % (1,369 ) -0.1 % (18,229 ) -0.4 % (4,966 ) -0.1 %
Net Earnings Attributable to Hasbro, Inc. $ 192,725 11.8 % $ 175,763 12.0 % $ 551,380 11.0 % $ 451,838 10.2 %

Per Common Share
Net Earnings Attributable to Hasbro, Inc.
Basic $ 1.54 $ 1.41 $ 4.40 $ 3.61
Diluted $ 1.52 $ 1.39 $ 4.34 $ 3.57

Cash Dividends Declared $ 0.51 $ 0.46 $ 2.04 $ 1.84

Weighted Average Number of Shares
Basic 124,927 124,976 125,292 125,006
Diluted 126,699 126,686 126,966 126,688


HASBRO, INC.
CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
(Unaudited)
(Thousands of Dollars)

Year Ended
Dec. 25, 2016 Dec. 27, 2015
Cash Flows from Operating Activities:
Net Earnings $ 533,151 $ 446,872
Non-cash Adjustments 284,221 232,702
Changes in Operating Assets and Liabilities (42,499 ) (127,129 )
Net Cash Provided by Operating Activities 774,873 552,445

Cash Flows from Investing Activities:
Additions to Property, Plant and Equipment (154,900 ) (142,022 )
(Payments) Proceeds for Acquisitions and Dispositions (12,436 ) 18,632
Other 28,945 19,743
Net Cash Utilized by Investing Activities (138,391 ) (103,647 )

Cash Flows from Financing Activities:
Net Proceeds from (Repayments of) Short-term Borrowings 8,978 (87,310 )
Purchases of Common Stock (150,075 ) (87,224 )
Stock-based Compensation Transactions 62,678 57,550
Dividends Paid (248,881 ) (225,797 )
Other (5,758 ) (3,676 )
Net Cash Utilized by Financing Activities (333,058 ) (346,457 )

Effect of Exchange Rate Changes on Cash 2,111 (18,758 )

Cash and Cash Equivalents at Beginning of Year 976,750 893,167

Cash and Cash Equivalents at End of Year $ 1,282,285 $ 976,750


HASBRO, INC.
SUPPLEMENTAL FINANCIAL DATA
(Unaudited)
(Thousands of Dollars) Quarter Ended Year Ended
Dec. 25, 2016 Dec. 27, 2015

%
Change
Dec. 25, 2016 Dec. 27, 2015

%
Change

Major Segment Results


U.S. and Canada Segment:

External Net Revenues $ 757,516 $ 690,821 10 % $ 2,559,907 $ 2,225,518 15 %
Operating Profit 157,965 155,085 2 % 522,287 430,707 21 %
Operating Margin 20.9 % 22.4 % 20.4 % 19.4 %


International Segment:

External Net Revenues 757,740 690,757 10 % 2,194,651 1,971,875 11 %
Operating Profit 128,915 113,895 13 % 294,497 255,365 15 %
Operating Margin 17.0 % 16.5 % 13.4 % 13.0 %


Entertainment and Licensing Segment:

External Net Revenues 114,684 84,275 36 % 265,205 244,685 8 %
Operating Profit 16,509 36,778 -55 % 49,876 76,868 -35 %
Operating Margin 14.4 % 43.6 % 18.8 % 31.4 %


International Segment Net Revenues by Major Geographic Region

Europe $ 499,397 $ 466,291 7 % $ 1,404,478 $ 1,236,846 14 %
Latin America 155,689 128,232 21 % 463,638 426,109 9 %
Asia Pacific 102,654 96,234 7 % 326,535 308,920 6 %
Total $ 757,740 $ 690,757 $ 2,194,651 $ 1,971,875


Net Revenues by Product Category

Boys $ 552,287 $ 569,799 -3 % $ 1,849,645 $ 1,775,917 4 %
Games 518,704 465,784 11 % 1,387,077 1,276,532 9 %
Girls 394,177 258,839 52 % 1,193,877 798,240 50 %
Preschool 164,772 170,932 -4 % 589,223 596,820 -1 %
Total Net Revenues $ 1,629,940 $ 1,465,354 $ 5,019,822 $ 4,447,509

Images and Info on Licensed Transformers Toys from Simba Smoby to be Released in 2017: Movie & RID

Transformers News: Images and Info on Licensed Transformers Toys from Simba Smoby to be Released in 2017: Movie & RID
Date: Wednesday, February 1st 2017 12:52am CST
Categories: Toy News, Press Releases
Posted by: WreckerJack | Credit(s): TFW2005

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Views: 33,012

The Simba Dicke Group is presenting it's Transformers Die Cast Vehicles, Remote Control Vehicles and Playsets for 2017 at the Nuremberg Toy Fair. There will be lines for both Transformers: The Last Knight and Transformers: Robots In Disguise.

Please note: Only details have been given for the Transformers: The Last Knight toys. Transformers: Robots In Disguise toys received no restriction.

Simba-Dickie TF5 toys for 2017


Transformers: The Last Knight – Single Pack Bumblebee
Transformers: The Last Knight – Single Pack Optimus Prime
Transformers: The Last Knight – Single Pack Barricade
Transformers: The Last Knight – Single Pack Crosshairs
Transformers: The Last Knight – Single Pack Drift
TLK Single Pack Assortment
Transformers: The Last Knight 5-Pack with additional 2 Robot Figures (Set 1)
Transformers: The Last Knight 5-Pack with additional 2 Robot Figures (Set 2)
Transformers: The Last Knight – Robot Fighter Bumblebee
Transformers: The Last Knight – Robot Fighter Barricade
Transformers: The Last Knight – R/C Bumblebee (24cm)
Transformers: The Last Knight – R/C Bumblebee (40cm)
Transformers: The Last Knight – R/C Ultimate Bumblebee
Transformers: The Last Knight – Walkie Talkies


Transformers: The Last Knight
Single Pack Bumblebee

Free Wheel, Die Cast Vehicle, 7cm, Ages 3 & Up
Single Pack Optimus Prime

Free Wheel, Die Cast Vehicle, 7cm, Ages 3 & Up
Single Pack Barricade

Free Wheel, Die Cast Vehicle, 7cm, Ages 3 & Up
Single Pack Crosshairs

Free Wheel, Die Cast Vehicle, 7cm, Ages 3 & Up
Single Pack Drift

Free Wheel, Die Cast Vehicle, 7cm, Ages 3 & Up
Single Pack Assortment

Free Wheel, Die Cast Vehicles, 7cm, Ages 3 & Up

Bumblebee, Optimus Prime, Barricade, Crosshairs, Drift
Additional Bumblebee Robot Figure
Additional Optimus Prime Robot Figure
5-Pack with additional 2 Robot Figures (Set 1)

Free Wheel, Die Cast Vehicles, 7cm, Ages 3 & Up

Bumblebee, Optimus Prime, Barricade
Additional Bumblebee Robot Figure
Additional Drift Robot Figure
5-Pack with additional 2 Robot Figures (Set 2)

Free Wheel, Die Cast Vehicles, 7cm, Ages 3 & Up

Optimus Prime, Drift, Crosshairs
Additional Optimus Prime Robot Figure
Additional Bumblebee Robot Figure
Robot Fighter Bumblebee

Free Wheel, 24cm, Ages 3 & Up
Transforms from vehicle to robot
Lights, Driving and Fighting sounds with ‘Try Me’ button
3X AAA Batteries (included)
Robot Fighter Barricade

Free Wheel, 24cm, Ages 3 & Up

Transforms from vehicle to robot
Lights, Driving and Fighting sounds with ‘Try Me’ button
3X AAA Batteries (included)
R/C Bumblebee (24cm)

Remote Controlled – 2 Channels (2.4GHz)

1:18 Scale, 24cm
Requires: 2X AA Batteries and 5X AA Batteries (not included)
Ages 5 & Up
R/C Bumblebee (40cm)

Remote Controlled – 2 Channels (2.4GHz)

1:10 Scale, 40cm
Requires: 2X AA Batteries and 5X AA Batteries (not included)
Ages 5 & Up
R/C Ultimate Bumblebee

Smartphone Controlled – Full Driving Functions

Transforms from vehicle to robot
Camera
Lights and Sounds
Ages 8 & Up
Walkie Talkies

Optimus Prime & Bumblebee

15cm, 250 meters, 433MHz
Noise Cancellation
Requires: 6X AAA Batteries (included)

Transformers: Robots In Disguise Toys for 2017


Main Line (Die Cast)

Transformers News: Images of Transformers Toys to be Released in 2017: Movie & RID

Transformers News: Images of Transformers Toys to be Released in 2017: Movie & RID

Transformers News: Images of Transformers Toys to be Released in 2017: Movie & RID

Transformers News: Images of Transformers Toys to be Released in 2017: Movie & RID

Transformers News: Images of Transformers Toys to be Released in 2017: Movie & RID

Transformers News: Images of Transformers Toys to be Released in 2017: Movie & RID

Transformers News: Images of Transformers Toys to be Released in 2017: Movie & RID

Transformers News: Images of Transformers Toys to be Released in 2017: Movie & RID

Transformers News: Images of Transformers Toys to be Released in 2017: Movie & RID

Transformers News: Images of Transformers Toys to be Released in 2017: Movie & RID


Robot Figures
Transformers News: Images of Transformers Toys to be Released in 2017: Movie & RID

Transformers News: Images of Transformers Toys to be Released in 2017: Movie & RID


Robot Figure/Vehicle Two Packs
Transformers News: Images of Transformers Toys to be Released in 2017: Movie & RID


Robot Figure/Vehicle 5 Packs

Transformers News: Images of Transformers Toys to be Released in 2017: Movie & RID


Robot Figure/Vehicle 8 Packs

Transformers News: Images of Transformers Toys to be Released in 2017: Movie & RID

Robot Figure/Vehicle 11 Packs

Transformers News: Images of Transformers Toys to be Released in 2017: Movie & RID

Light Up Racers

Transformers News: Images of Transformers Toys to be Released in 2017: Movie & RID

Optimus Prime W/Trailer

Transformers News: Images of Transformers Toys to be Released in 2017: Movie & RID

RiD Playsets

Transformers News: Images of Transformers Toys to be Released in 2017: Movie & RID

Transformers News: Images of Transformers Toys to be Released in 2017: Movie & RID

Robot fighters

Transformers News: Images of Transformers Toys to be Released in 2017: Movie & RID

Role Play Sets

Transformers News: Images of Transformers Toys to be Released in 2017: Movie & RID

Transformers News: Images of Transformers Toys to be Released in 2017: Movie & RID

Walkie Talkies

Transformers News: Images of Transformers Toys to be Released in 2017: Movie & RID

Transformers 5: The Lask Knight RC Sqweeks Toy Revealed

Transformers News: Transformers 5: The Lask Knight RC Sqweeks Toy Revealed
Date: Tuesday, January 17th 2017 1:41pm CST
Categories: Live Action Movie News, Toy News, Press Releases
Posted by: Bronzewolf | Credit(s): Yahoo Movies, Hasbro

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Views: 39,760

After the recent reveal of the new Transformers 5: The Last Knight Shadow Spark Optimus Prime, we have another TLK toy to share with you! Today we got confirmation of the RC Sqweeks toy from Yahoo News Here's the official product description!

"TRANSFORMERS: THE LAST KNIGHT RC AUTOBOT SQWEEKS

(Ages 5 years & up/Approx. Retail Price: $79.99/Available: Fall 2017)

Introducing AUTOBOT SQWEEKS, the newest TRANSFORMERS character from the forthcoming film, TRANSFORMERS: THE LAST KNIGHT. This small Autobot with a BIG heart rolls out to join the heroic fight to save planet Earth from the devastating Decepticons and their leader Megatron. Fans can take home the movie magic with SQWEEKS remote-controlled bot, featuring motorized motion, speech from the movie and light up eyes to bring him to life. With a remote control, fans will be able to instruct SQWEEKS to dance across the floor and even talk! Requires 6 AA batteries, not included. Available at most major retailers nationwide and on HasbroToyShop.com."

And here's some product shots!

Transformers News: Re: Transformers: The Last Knight Toys Discussion Thread

Transformers News: Re: Transformers: The Last Knight Toys Discussion Thread

Transformers News: Re: Transformers: The Last Knight Toys Discussion Thread

Transformers News: Re: Transformers: The Last Knight Toys Discussion Thread

Transformers News: Re: Transformers: The Last Knight Toys Discussion Thread

Transformers News: Re: Transformers: The Last Knight Toys Discussion Thread

What are your thoughts on the new RC toy? Will you be picking one up in the fall? Let us know in the comments below! Also, if you want to see an actual product demo, Yahoo Movies has a video doing just that over on their announcement article! Go check it out here!

Hasbro Pulse Press Release on Movie Masterpiece Bumblebee

Transformers News: Hasbro Pulse Press Release on Movie Masterpiece Bumblebee
Date: Friday, January 13th 2017 2:30pm CST
Categories: Live Action Movie News, Toy News, Press Releases
Posted by: D-Maximus_Prime | Credit(s): Hasbro Pulse

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Views: 48,196

Hasbro Pulse has released some information about the upcoming Movie Masterpiece Bumblebee figure! The press release contains mostly information that we knew about previously, but is still here to give you a little more in-depth information on the upcoming Masterpiece. Read up on the release below, and let us know what you think in the comments section below.

3 THINGS TO KNOW ABOUT THE BUMBLEBEE MASTERPIECE FIGURE

The news has broken, and the excitement is spilling out in waves. The Masterpiece Bumblebee figure will soon be available, and we assume you—the fans, collectors, and more—have some questions. As a preemptive strike, here are 3 things to know about this monumental action figure!

So…when exactly CAN we get it? And what will it cost me?

Short answer: Soon! Longer answer: The Masterpiece Bumblebee figure was created for ages 8 and up, and is slated for release in summer 2017. It has an MSRP of $79.99.

Is this modeled after the TF 5 Bumblebee, an earlier incarnation, or something different all together?

This Masterpiece Bumblebee figure is based on the first Transformers live action movie using some die-cast parts to commemorate the film’s 10th anniversary . .

Timeout. Does it convert?

Does it ever! Much like in the first Transformers live action movie, Bumblebee converts from his dynamic, Autobot scout form into a 2006 Chevy Camaro concept car. The figure also has a whopping 33 points of articulation, making it a collectable, and versatile figure. The design premise allows fans to articulate the figure into all sorts of movie-accurate poses!

Transformers News: Hasbro Pulse Press Release on Movie Masterpiece Bumblebee

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787 total news articles in this section, 10 per page.

Ending Soon On eBay

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Transformers Podcast: Twincast / Podcast #170 - NC Comicon 2017
Twincast / Podcast #170:
"NC Comicon 2017"
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Posted: Tuesday, March 21st, 2017
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