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Optimus Primal Announced as Winner of "Power of the Primes" Fan Vote #TFNY #Hasbrotoyfair

Transformers News: Optimus Primal Announced as Winner of "Power of the Primes" Fan Vote #TFNY #Hasbrotoyfair
Date: Saturday, February 18th 2017 1:02pm CST
Categories: Toy News, Event News, Press Releases
Posted by: Bronzewolf

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We've got some more big news out of the Hasbro Media Event, specifically the final results of the Power of The Prime fan vote! If you remember, the final four candidates in the vote were Ultra Magnus, Star Saber, Optimus Primal, and "Unknown Evil", also known as Deathsaurus, and now, thanks to an announcement at New York Toy Fair, we know that the winner is....

Optimus Primal!


Transformers News: Re: New 'Power of the Primes' Fan Vote Online in January 2017


It's still unclear what this means for Transformers fiction or products, but it's presumed he'll get a new toy released sometime within the next two years.

Express your joy or disappointment in the forums below, and stay tuned to Seibertron.com for more New York Toy Fair coverage!

Toy Fair 2017 - Hasbro Investor Presentation Report: The Last Knight Dragon Toy and RID Bruticus Revealed #TFNY #HasbroToyFair

Transformers News: Toy Fair 2017 - Hasbro Investor Presentation Report: The Last Knight Dragon Toy and RID Bruticus Revealed #TFNY #HasbroToyFair
Date: Friday, February 17th 2017 9:03am CST
Categories: Toy News, Event News, Press Releases, Company News
Posted by: william-james88 | Credit(s): Hasbro

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The Hasbro Investor Presentation, which takes place before Toy Fair itself, just finished, and we took down notes about what was of interest to Transformers in the company's talk to their investors over webcast! You can find the notes below, including some of the slides - these will be updated once Hasbro sends us the material in full, so do check back!

Hasbro CEO Brian Goldner

- Recap from previous communication about company's growth. (More here.)

- Reminder of Boulder Studios acquisition to work with Allspark Studios, leading to My Little Pony movie.

- Focus on storytelling, with Bumblebee brought up as example: started as comics, brought to life in TV, seen multiple incarnations up to new solo film in 2018.

- Brief glimpse of some new Transformers merchandise in slide.

Transformers News: Toy Fair 2017 - Hasbro Investor Presentation Report: The Last Knight Dragon Toy and RID Brutcus


- Video shown in room of TMall and AliBaba 11-11 Singles Day spot in China, featuring Optimus Prime and Bumblebee (as example of international partnerships and licensing).

Transformers News: Toy Fair 2017 - Hasbro Investor Presentation Report: The Last Knight Dragon Toy and RID Brutcus


- Micronauts and MASK franchises briefly shown on slide.

Transformers News: Toy Fair 2017 - Hasbro Investor Presentation Report: The Last Knight Dragon Toy and RID Brutcus




Hasbro CFO Deb Thomas

- Discussion on projections on costs, hedging, labor and investments, with an interesting note on what currency are used for markets (mostly USD and HKD) and what the exchange rates might be without the hedging. No speculation involved.
- Highest impact for Hasbro is in first quarter.
- A lot of money talk.

Hasbro President John Frascotti

- Video shown in room about Innovation Award.
- 50% of total revenue comes from Franchise Brands, including Transformers.
- Most numerous users of Hasbro products are over 14 (TF Generations, SW Black Series, Marvel Legends).

Transformers News: Toy Fair 2017 - Hasbro Investor Presentation Report: The Last Knight Dragon Toy and RID Brutcus


- Hasbro was number 1 toy company in US in January.

Transformers News: Toy Fair 2017 - Hasbro Investor Presentation Report: The Last Knight Dragon Toy and RID Brutcus


- Focus on Inclusivity: shift from gender categories, TF as example has tripled in sales from female audiences and collectors.

Transformers News: Toy Fair 2017 - Hasbro Investor Presentation Report: The Last Knight Dragon Toy and RID Brutcus


- Machinima Combiner Wars 12mln views, currently working on Titans Return sequel.
- Superfans came back into the conversation, committed fans who are loyal to a specific brand.

Transformers News: Toy Fair 2017 - Hasbro Investor Presentation Report: The Last Knight Dragon Toy and RID Brutcus


Transformers News: Toy Fair 2017 - Hasbro Investor Presentation Report: The Last Knight Dragon Toy and RID Brutcus

Samantha Lomow & Brian Chapman
My Little Pony
- first look at the upcoming movie shown in room

Tom Warner
Transformers News: Toy Fair 2017 - Hasbro Investor Presentation Report: The Last Knight Dragon Toy and RID Brutcus

Transformers News: Toy Fair 2017 - Hasbro Investor Presentation Report: The Last Knight Dragon Toy and RID Brutcus


- 10th anniversary of live-action movie series

- New movies: Bumblebee on June 8, 2018; next chapter 28 June 2019

Transformers News: Toy Fair 2017 - Hasbro Investor Presentation Report: The Last Knight Dragon Toy and RID Brutcus


- Mark Vahradian, Paramount Producer talk (in room only)

Transformers News: Toy Fair 2017 - Hasbro Investor Presentation Report: The Last Knight Dragon Toy and RID Brutcus


We get our first look at the giant three headed Dragon toy from The Last Knight, which we previously saw here. This appears to be the same kind of simplified toy as the Age of Extinction giant one step Grimlock with very limited articulation and hollow plastic (as can be seen on the legs). Also, a promotional shot of the full extent of the line was shown.

Transformers News: Toy Fair 2017 - Hasbro Investor Presentation Report: The Last Knight Dragon Toy and RID Brutcus
Transformers News: Toy Fair 2017 - Hasbro Investor Presentation Report: The Last Knight Dragon Toy and RID Brutcus


We also have our fist look at the electronic All Spark tech toys. These are all spark cubes which can recognize the character they are in and if the toy is in alt mode or robot mode.

Transformers News: Toy Fair 2017 - Hasbro Investor Presentation Report: The Last Knight Dragon Toy and RID Brutcus


The conference then covered all the Transformers related digital gaming coming our way, and how it's part of the storytelling process.

Transformers News: Toy Fair 2017 - Hasbro Investor Presentation Report: The Last Knight Dragon Toy and RID Brutcus


They also discussed their expansion across China, already in action since Age of Extinction.

Transformers News: Toy Fair 2017 - Hasbro Investor Presentation Report: The Last Knight Dragon Toy and RID Brutcus


Here is a look at the merchandising angle the brand is taking, in terms of officially licensed merch and apparel.

Transformers News: Toy Fair 2017 - Hasbro Investor Presentation Report: The Last Knight Dragon Toy and RID Brutcus


We also got our first look at Robots in Disguise Combiner Force Bruticus!

Transformers News: Toy Fair 2017 - Hasbro Investor Presentation Report: The Last Knight Dragon Toy and RID Brutcus


And they even revealed the Combiner Force Ultra Bee's toy

Transformers News: Toy Fair 2017 - Hasbro Investor Presentation Report: The Last Knight Dragon Toy and RID Brutcus


The future of live events was also discussed, though not in any detail.

Transformers News: Toy Fair 2017 - Hasbro Investor Presentation Report: The Last Knight Dragon Toy and RID Brutcus


Then it came to Rescue Bots. It seems the show isn't done yet, but might take on a different form.

Transformers News: Toy Fair 2017 - Hasbro Investor Presentation Report: The Last Knight Dragon Toy and RID Brutcus


Transformers News: Toy Fair 2017 - Hasbro Investor Presentation Report: The Last Knight Dragon Toy and RID Brutcus


More talk of the RC Sqweeks toy, and the character's presence in the movies.

Transformers News: Toy Fair 2017 - Hasbro Investor Presentation Report: The Last Knight Dragon Toy and RID Brutcus


They also discuss how Transformers are all across the fashion industry, as seen with the Moschino show and collection in the past year and in catalogs:

Transformers News: Toy Fair 2017 - Hasbro Investor Presentation Report: The Last Knight Dragon Toy and RID Brutcus


And ended with another way of looking at the same image of Trypticon, as the winner of the fan poll from the past years.

Transformers News: Toy Fair 2017 - Hasbro Investor Presentation Report: The Last Knight Dragon Toy and RID Brutcus

Toy Fair 2017 - Official Hasbro Press Release, featuring Sqweeks, The Last Knight and More #TFNY #HasbroToyFair

Transformers News: Toy Fair 2017 - Official Hasbro Press Release, featuring Sqweeks, The Last Knight and More #TFNY #HasbroToyFair
Date: Friday, February 17th 2017 6:52am CST
Categories: Live Action Movie News, Toy News, Event News, Press Releases, Company News
Posted by: Va'al | Credit(s): Hasbro

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Directly from Hasbro HQ, we have their opening press release for their presence at this weekend's Toy Fair in New York City - which Seibertron.com will be attending and covering - by revealing what lines will be showcased at the event. It also features an image of newcomer to The Last Knight Sqweeks (its RC toy, in any case, as first reported here), and some info on the other media releases in 2017. Check it out below, and stay tuned for more soon!

Transformers News: Toy Fair 2017 - Official Hasbro Press Release, featuring Sqweeks, The Last Knight and More


Hasbro Showcases the World’s Best Play and Entertainment Experiences at the 2017 American International Toy Fair

Company Unveils New Product and Entertainment from TRANSFORMERS, MY LITTLE PONY, HANAZUKI, NERF, PLAY-DOH, HASBRO GAMING and More


PAWTUCKET, R.I.--(BUSINESS WIRE)--Hasbro, Inc. (NASDAQ: HAS) will debut its 2017 portfolio of play and entertainment experiences at the American International Toy Fair in New York City.

“2017 is a landmark year for Hasbro, as we’re delivering record innovation, and telling more stories than ever within our brands across toy, game, entertainment and digital experiences,” said John Frascotti, President, Hasbro, Inc. “In addition to releasing two major motion pictures inspired by our globally popular brands, TRANSFORMERS and MY LITTLE PONY, we’re adding exciting innovation into our NERF and HASBRO GAMING brands, as well as introducing entirely new brands such as HANAZUKI to our fans and families around the world.”

ABOUT HASBRO

Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to Creating the World's Best Play Experiences. From toys and games to television, movies, digital gaming and consumer products, Hasbro offers a variety of ways for audiences to experience its iconic brands, including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, LITTLEST PET SHOP and MAGIC: THE GATHERING, as well as premier partner brands. The Company's Hasbro Studios and its film label, Allspark Pictures, are building its brands globally through great storytelling and content on all screens. Through its commitment to corporate social responsibility and philanthropy, Hasbro is helping to make the world a better place for children and their families. Learn more at http://www.hasbro.com, and follow us on Twitter (@Hasbro & @HasbroNews) and Instagram (@Hasbro).

HAS-PR

Images and Info on Licensed Transformers Toys from Simba Smoby to be Released in 2017: Movie & RID

Transformers News: Images and Info on Licensed Transformers Toys from Simba Smoby to be Released in 2017: Movie & RID
Date: Wednesday, February 1st 2017 12:52am CST
Categories: Toy News, Press Releases
Posted by: WreckerJack | Credit(s): TFW2005

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The Simba Dicke Group is presenting it's Transformers Die Cast Vehicles, Remote Control Vehicles and Playsets for 2017 at the Nuremberg Toy Fair. There will be lines for both Transformers: The Last Knight and Transformers: Robots In Disguise.

Please note: Only details have been given for the Transformers: The Last Knight toys. Transformers: Robots In Disguise toys received no restriction.

Simba-Dickie TF5 toys for 2017


Transformers: The Last Knight – Single Pack Bumblebee
Transformers: The Last Knight – Single Pack Optimus Prime
Transformers: The Last Knight – Single Pack Barricade
Transformers: The Last Knight – Single Pack Crosshairs
Transformers: The Last Knight – Single Pack Drift
TLK Single Pack Assortment
Transformers: The Last Knight 5-Pack with additional 2 Robot Figures (Set 1)
Transformers: The Last Knight 5-Pack with additional 2 Robot Figures (Set 2)
Transformers: The Last Knight – Robot Fighter Bumblebee
Transformers: The Last Knight – Robot Fighter Barricade
Transformers: The Last Knight – R/C Bumblebee (24cm)
Transformers: The Last Knight – R/C Bumblebee (40cm)
Transformers: The Last Knight – R/C Ultimate Bumblebee
Transformers: The Last Knight – Walkie Talkies


Transformers: The Last Knight
Single Pack Bumblebee

Free Wheel, Die Cast Vehicle, 7cm, Ages 3 & Up
Single Pack Optimus Prime

Free Wheel, Die Cast Vehicle, 7cm, Ages 3 & Up
Single Pack Barricade

Free Wheel, Die Cast Vehicle, 7cm, Ages 3 & Up
Single Pack Crosshairs

Free Wheel, Die Cast Vehicle, 7cm, Ages 3 & Up
Single Pack Drift

Free Wheel, Die Cast Vehicle, 7cm, Ages 3 & Up
Single Pack Assortment

Free Wheel, Die Cast Vehicles, 7cm, Ages 3 & Up

Bumblebee, Optimus Prime, Barricade, Crosshairs, Drift
Additional Bumblebee Robot Figure
Additional Optimus Prime Robot Figure
5-Pack with additional 2 Robot Figures (Set 1)

Free Wheel, Die Cast Vehicles, 7cm, Ages 3 & Up

Bumblebee, Optimus Prime, Barricade
Additional Bumblebee Robot Figure
Additional Drift Robot Figure
5-Pack with additional 2 Robot Figures (Set 2)

Free Wheel, Die Cast Vehicles, 7cm, Ages 3 & Up

Optimus Prime, Drift, Crosshairs
Additional Optimus Prime Robot Figure
Additional Bumblebee Robot Figure
Robot Fighter Bumblebee

Free Wheel, 24cm, Ages 3 & Up
Transforms from vehicle to robot
Lights, Driving and Fighting sounds with ‘Try Me’ button
3X AAA Batteries (included)
Robot Fighter Barricade

Free Wheel, 24cm, Ages 3 & Up

Transforms from vehicle to robot
Lights, Driving and Fighting sounds with ‘Try Me’ button
3X AAA Batteries (included)
R/C Bumblebee (24cm)

Remote Controlled – 2 Channels (2.4GHz)

1:18 Scale, 24cm
Requires: 2X AA Batteries and 5X AA Batteries (not included)
Ages 5 & Up
R/C Bumblebee (40cm)

Remote Controlled – 2 Channels (2.4GHz)

1:10 Scale, 40cm
Requires: 2X AA Batteries and 5X AA Batteries (not included)
Ages 5 & Up
R/C Ultimate Bumblebee

Smartphone Controlled – Full Driving Functions

Transforms from vehicle to robot
Camera
Lights and Sounds
Ages 8 & Up
Walkie Talkies

Optimus Prime & Bumblebee

15cm, 250 meters, 433MHz
Noise Cancellation
Requires: 6X AAA Batteries (included)

Transformers: Robots In Disguise Toys for 2017


Main Line (Die Cast)

Transformers News: Images of Transformers Toys to be Released in 2017: Movie & RID

Transformers News: Images of Transformers Toys to be Released in 2017: Movie & RID

Transformers News: Images of Transformers Toys to be Released in 2017: Movie & RID

Transformers News: Images of Transformers Toys to be Released in 2017: Movie & RID

Transformers News: Images of Transformers Toys to be Released in 2017: Movie & RID

Transformers News: Images of Transformers Toys to be Released in 2017: Movie & RID

Transformers News: Images of Transformers Toys to be Released in 2017: Movie & RID

Transformers News: Images of Transformers Toys to be Released in 2017: Movie & RID

Transformers News: Images of Transformers Toys to be Released in 2017: Movie & RID

Transformers News: Images of Transformers Toys to be Released in 2017: Movie & RID


Robot Figures
Transformers News: Images of Transformers Toys to be Released in 2017: Movie & RID

Transformers News: Images of Transformers Toys to be Released in 2017: Movie & RID


Robot Figure/Vehicle Two Packs
Transformers News: Images of Transformers Toys to be Released in 2017: Movie & RID


Robot Figure/Vehicle 5 Packs

Transformers News: Images of Transformers Toys to be Released in 2017: Movie & RID


Robot Figure/Vehicle 8 Packs

Transformers News: Images of Transformers Toys to be Released in 2017: Movie & RID

Robot Figure/Vehicle 11 Packs

Transformers News: Images of Transformers Toys to be Released in 2017: Movie & RID

Light Up Racers

Transformers News: Images of Transformers Toys to be Released in 2017: Movie & RID

Optimus Prime W/Trailer

Transformers News: Images of Transformers Toys to be Released in 2017: Movie & RID

RiD Playsets

Transformers News: Images of Transformers Toys to be Released in 2017: Movie & RID

Transformers News: Images of Transformers Toys to be Released in 2017: Movie & RID

Robot fighters

Transformers News: Images of Transformers Toys to be Released in 2017: Movie & RID

Role Play Sets

Transformers News: Images of Transformers Toys to be Released in 2017: Movie & RID

Transformers News: Images of Transformers Toys to be Released in 2017: Movie & RID

Walkie Talkies

Transformers News: Images of Transformers Toys to be Released in 2017: Movie & RID

New 'Power of the Primes' Fan Vote Online in January 2017

Date: Thursday, December 1st 2016 12:42pm CST
Categories: Press Releases, Contests
Posted by: Va'al | Credit(s): Hasbro

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In even further news today from Hasbro, we have a new announcement for the recently revealed third part to the Prime Wars trilogy, after Combiner Wars and Titans Return: Power of the Primes! There will be a new fan vote, an event that lets fans decide which Transformers character will become the next leader of Cybertron, led on Transformers.com from January 23, 2017. More information to be found in the press release below!

HASBRO LETS FANS SHAPE THE FUTURE OF THE TRANSFORMERS FRANCHISE WITH THE “POWER OF THE PRIMES” FAN VOTE

The fans can decide which Transformers character will become the next leader of Cybertron!




PAWTUCKET, R.I., December 1, 2016 – Today Hasbro, Inc. (NASDAQ:HAS), announced the “Power of the Primes” fan vote, an upcoming event that will place the fate of Cybertron directly in the hands of Transformers fans around the globe. Beginning on January 23rd, 2017, fans will be able to visit Transformers.com to cast their vote to help determine which character will join the ranks of Optimus Prime, Rodimus Prime and other Cybertronian legends. The fan-voted Prime will be featured in the Transformers Generations toy line and brand’s Prime Wars Trilogy storytelling in 2018.

The Prime serves as leader of Cybertron, wields the immense power of the Matrix of Leadership and holds the fate of the Transformers universe in their hands. This leader is usually chosen directly by the Matrix of Leadership, but the “Power of the Primes” fan vote will put the fans in command and give them the power to light the darkest hour and choose the bot to lead Cybertron into a historic new era.

“Hasbro’s past Transformers fan votes have led to some of our most exciting characters, including Windblade, Victorion and next year’s Trypticon Titan,” said Tom Warner, Senior Vice President of the Transformers franchise at Hasbro. Our “Power of the Primes” fan vote will raise the stakes higher than ever. The Prime sets the tone for all things in the Transformers universe, and we’re excited to see which direction our fans want to take.”

The first round of voting will begin on January 23rd, when fans can visit Transformers.com to choose between three groups of candidates – Honor, Chaos and Order.


Honor: These legendary warriors will lead with honor and carry on the noble legacy of Optimus Prime.

Chaos: These powerful warlords will stop at nothing to become supreme leader of Cybertron, even if it means creating a chaotic world where only the strongest survive.

Order: These commanders vow to leave the Autobot and Decepticon factions in the past and unite Cybertron under a new order.


Four finalists will be chosen by the fans and revealed by Hasbro in late January. Fans can then have the final say by returning to Transformers.com to vote between February 1st and February 4th. The winning Prime will be officially unveiled during New York Toy Fair in February.


For additional information on the Power of the Primes fan vote, please visit TRANSFORMERS.COM or the official TRANSFORMERS Facebook page, Facebook.com/Transformers.


About Hasbro

Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to Creating the World's Best Play Experiences. From toys and games to television, movies, digital gaming and consumer products, Hasbro offers a variety of ways for audiences to experience its iconic brands, including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, LITTLEST PET SHOP and MAGIC: THE GATHERING, as well as premier partner brands. The Company's Hasbro Studios and its film label, Allspark Pictures, are building its brands globally through great storytelling and content on all screens. Through its commitment to corporate social responsibility and philanthropy, Hasbro is helping to make the world a better place for children and their families. Learn more at www.hasbro.com, and follow us on Twitter (@Hasbro & @HasbroNews) and Instagram (@Hasbro).

Hasbro Launches New Philanthropic Initiative 'Be Fearless Be Kind'

Transformers News: Hasbro Launches New Philanthropic Initiative 'Be Fearless Be Kind'
Date: Sunday, October 30th 2016 5:29am CDT
Categories: Press Releases, Company News
Posted by: Va'al | Credit(s): Hasbro

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Some much needed positive news for this Sunday via fellow Seibertronian AzT, thought not strictly Transformers related - but still linked to Hasbro - about a new scheme that the company is rolling out to help with empathy education, against bullying and to nurture inclusivity. Be Fearless Be Kind is the latest in a fairly significant streak of child empowerment campaigns from Hasbro, so take a look below and here for more!

Hasbro Launches BE FEARLESS BE KIND, a Philanthropic Initiative to Nurture Empathy and Compassion in Youth, and Help Them Put Kindness into Action


Program Equips Parents, Educators and Youth with Resources to Help Kids Stand Up for Others, Be Inclusive and Take Action When They See a Problem


PAWTUCKET, R.I.--(BUSINESS WIRE)-- Hasbro, Inc. (NASDAQ:HAS), a global play and entertainment company, today launched BE FEARLESS BE KIND, its largest philanthropic initiative ever, designed to empower kids to have the empathy, compassion and courage to stand up for others and be inclusive throughout their lives. This initiative builds upon the work that Hasbro and the Hasbro Children's Fund have been doing with generationOn, the youth service division of Points of Light.

"We know the amazing difference kids can make by putting empathy into action through service, and we've seen how that work changes them, giving them confidence and a greater sense of purpose," said Karen Davis, Hasbro's Senior Vice President of Global Philanthropy and Social Impact, and President of the Hasbro Children's Fund. "BE FEARLESS BE KIND features resources, partnerships and campaigns with the common goal of creating a generation of kids who include everyone, appreciate differences and experience the feeling of fulfilment that comes with making a difference."

The core elements of BE FEARLESS BE KIND are dedicated to teaching empathy, putting empathy into action, and celebrating kind kids who serve as positive role models and changemakers.

"We recognize that empathy is a critical social skill that impacts our youth and our world," said Brian Goldner, Hasbro's Chairman, President and Chief Executive Officer. "Hasbro has always been committed to standing up for children, and we are pleased to be using our resources to help address this important issue."

Teaching Empathy

To help nurture empathy and compassion, parents and adults can access proven tools and resources through an online hub, www.BEFEARLESSBEKIND.com:

The website features a curated toolkit with best-in-class materials developed by Ashoka, the world's largest network of changemakers and social innovators.
A custom series of mindfulness videos offers adults and their children the opportunity to practice meditation focused on inspiring kindness and empathy.
Third-party resources, including book recommendations and articles, provide additional information and inspiration for parents and educators interested in nurturing empathy.

Putting Empathy into Action

As part of the initiative, Hasbro and its partners offer a variety of programs throughout the year to help kids put empathy into action:

The first new program to launch was generationOn's Rules of Kindness campaign, which invited kids and teens to create their own "rules of kindness" and a plan to put them into action. The campaign, which ran September 1 through October 17, inspired more than 110,000 youth from eight countries to share their rules and action plans.
Starting in November, Hasbro and generationOn will be hosting the seventh annual Joy Maker Challenge, encouraging youth to spread joy and kindness to people in need during the holidays. For every kid engaged in service throughout the Joy Maker Challenge between November 21 and December 23, Hasbro will donate a toy or game to Toys for Tots (up to $1 million). To date, more than 950,000 total acts of service have been completed.
Hasbro proudly supports NO BULLY, an evidence-based program that leverages student empathy to prevent and stop bullying in schools and in after-school programs. Hasbro brought this approach to the school district where its corporate headquarters are located in Pawtucket, RI, as well as schools across the US through an innovative AmeriCorps partnership. In addition, Peace Summit projects, designed by NO BULLY and featured on the BE FEARLESS BE KIND website, help educators involve students in reducing bullying in schools and promoting peace.

Two new global partnerships with Special Olympics and Creative Vision's Rock Your World have been established to help develop empathy and compassion in kids around the world:

Special Olympics Unified Schools program facilitates sports and education initiatives of Special Olympics in schools to foster respect and dignity for people with intellectual disabilities; change actions and attitudes among peers without intellectual disabilities; and promote social inclusion for all.
Creative Vision's Rock Your World inspires middle and high school students globally to change their world through the use of media. To date, more than 600,000 students in 25,000 schools have used their free curriculum to make a difference around issues they care about.

Celebrating Kind Kids

BE FEARLESS BE KIND recognizes and celebrates kids who are making a positive difference:

For the past seven years, Hasbro has recognized Hasbro Community Action Heroes who embody empathy, kindness, and leadership as they serve their community through volunteerism. The ten 2016 Heroes, who will be announced on November 1, will receive an educational scholarship in honor of their work.
Through its partnership with the Special Olympics Unified Schools program, Hasbro will also recognize one student in each of the areas where it has US offices: Rhode Island, Seattle, Los Angeles and Miami, with the Hasbro Kindness Award for extraordinary empathetic leadership.

Hasbro employees are also bringing empathy-building activities to the communities where they live and work through Team Hasbro, the company's employee volunteer program, which enjoys an 89 percent participation rate.

To learn more about Hasbro's BE FEARLESS BE KIND initiative, visit www.BEFEARLESSBEKIND.com, follow the company on Twitter (@Hasbro), and join the conversation online using #BeKind and #BFBK.

About Hasbro

Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to Creating the World's Best Play Experiences. From toys and games to television, movies, digital gaming and consumer products, Hasbro offers a variety of ways for audiences to experience its iconic brands, including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, LITTLEST PET SHOP and MAGIC: THE GATHERING, as well as premier partner brands. The Company's Hasbro Studios and its film label, Allspark Pictures, are building its brands globally through great storytelling and content on all screens. Through its commitment to corporate social responsibility and philanthropy, Hasbro is helping to make the world a better place for children and their families. Learn more at www.hasbro.com, and follow us on Twitter (@Hasbro & @HasbroNews) and Instagram (@Hasbro).

View source version on businesswire.com: http://www.businesswire.com/news/home/2 ... 005932/en/

Litzky Public Relations
Stephanie Vermillion, 201-222-9118
svermillion@litzkypr.com
or
Leah Wander, 201-222-9118
lwander@litzkypr.com
or
Hasbro, Inc.
Katy Hendrickson, 401-727-5603
katy.hendrickson@hasbro.com

Source: Hasbro, Inc.

Transformers: Earth Wars Mobile Game - Official Launch Release and Trailer

Transformers News: Transformers: Earth Wars Mobile Game - Official Launch Release and Trailer
Date: Thursday, June 2nd 2016 10:08am CDT
Categories: Game News, Press Releases, Digital Media News
Posted by: Va'al | Credit(s): Space Ape, Transformers: Earth Wars

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Views: 28,982

It's here at long last! As we reported earlier, Transformers: Earth Wars is open to play in most countries now, and we have the official press release and launch trailer for your information and entertainment to be viewed below - check out what Backflip, Hasbro, and Space Ape have been up to for a fair few time now, get pumped with the clip, and download the game here.

And while you're at it, search for "Seibertron" in the game alliances - we have both Decepticon and Autobot sides represented, the only member missing ... is you.



Click here to download Transformers: Earth Wars today!

TRANSFORMERS: EARTH WARS Now Available on iPhone, iPad, iPod touch and Android Devices

Players Must Align with the Autobots or Decepticons to Determine Earth’s Fate
in New Real-Time Combat Strategy Game from Hasbro, Backflip Studios and Space Ape Games


BOULDER, Colo. – June 2, 2016 – Hasbro Inc., Backflip Studios and Space Ape Games today released TRANSFORMERS: EARTH WARS, a new real-time combat strategy mobile game featuring the most iconic characters in the Transformers universe. Published by Backflip Studios (DragonVale, SpellFall, Paper Toss) and developed by Space Ape Games (Rival Kingdoms, Samurai Siege), TRANSFORMERS: EARTH WARS breaks new ground for the genre, pairing authentic Transformers storytelling with fast-paced gameplay, beautiful 3D animation and hundreds of characters with diverse strengths and abilities. The game is available now for free download on the App Store for iPhone, iPad and iPod touch, and on Google Play for Android devices.

“The Transformers franchise is one of the most iconic in the world, so it is exciting to include these characters in such a compelling mobile gaming experience,” said Julian Farrior, CEO of Backflip Studios. “We are thrilled to partner with Hasbro and Space Ape Games to launch TRANSFORMERS: EARTH WARS and think that Transformers fans are going to love teaming up with their favorite Autobots or Decepticons in these highly engaging mobile battles.”

Inspired by Hasbro’s “Transformers Generations Prime Wars Trilogy,” TRANSFORMERS: EARTH WARS players must choose to fight with Optimus Prime and the Autobots or Megatron and the Decepticons in a battle to decide the fate of planet Earth. Once allegiance has been sworn, gamers assemble a powerful team of playable characters, raid enemy bases for Energon stockpiles, and construct the Space Bridge to add reinforcements from Cybertron, all while playing in real-time against other players around the globe.

The game also features notable storytellers and voice actors from the Transformers franchise, including dialogue written by comic legend Simon Furman and voice acting from Peter Cullen, the original voice of Optimus Prime, and Frank Welker, the original voice of Megatron.

"TRANSFORMERS: EARTH WARS offers players an engaging storyline and incredible gameplay experience,” said Mark Blecher, Senior Vice President, Digital Gaming and Corporate Development at Hasbro. “The game harnesses the unique strengths and abilities of hundreds of characters from Transformers lore, which really helps it to stand above existing real-time combat strategy games and delivers on the Transformers promise of More than Meets the Eye.”

“With TRANSFORMERS: EARTH WARS, our team was dedicated to making a high quality, hand crafted experience that fans of both mobile games and Transformers will enjoy,” said John Earner, CEO of Space Ape Games. “We’re really excited about the finished product and can’t wait to help grow and support the community around this game.”

TRANSFORMERS: EARTH WARS is FREE to download andwill feature in-game purchases, and is available worldwide excluding Japan and China on Android and iOS. Please note that a WiFi connection is required to play.

About Backflip Studios
Backflip Studios develops and publishes absurdly fun mobile games for iOS and Android devices. The company's portfolio of top ranked games, which include hit franchises such as DragonVale, Paper Toss, NinJump, Spellfall, PlunderNauts, and Army of Darkness Defense, have been downloaded over 400 million times. The company is based in Boulder, Colorado. Hasbro, Inc. (NASDAQ: HAS) has a majority ownership stake in Backflip Studios.

About Space Ape Games
Founded in 2012, Space Ape Games is a mobile games studio based in Central London made up of games veterans and key people behind the biggest gaming companies and the biggest social games on the web. Space Ape's hit strategy games Rival Kingdoms and Samurai Siege, available on iOS and Android devices, are played by more than 20 million players worldwide. Space Ape Games won the 2015 TIGA Award for Best Independent Studio and for Game of the Year for Rival Kingdoms, plus the 2014 Develop Award for Best New Studio and the 2015 Develop Award for Best Independent Studio For more information, visit http://www.spaceapegames.com.

About Hasbro
Hasbro (NASDAQ: HAS) is a global company committed to Creating the World's Best Play Experiences, by leveraging its beloved brands, including LITTLEST PET SHOP, MAGIC: THE GATHERING, MONOPOLY, MY LITTLE PONY, NERF, PLAY-DOH and TRANSFORMERS, and premier partner brands. From toys and games, television programming, motion pictures, digital gaming and lifestyle licensing, Hasbro fulfills the fundamental need for play and connection with children and families around the world. The Company's Hasbro Studios and its film label, ALLSPARK PICTURES, create entertainment brand-driven storytelling across mediums, including television, film, digital and more. Through the company's commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world and to positively impact the lives of millions of children and families. Learn more at http://www.hasbro.com, and follow us on Twitter (@Hasbro & @HasbroNews) and Instagram (@Hasbro).


Paramount: Transformers Films 5, 6 (Bumblebee), and 7 Get Theatrical Release Dates #HasbroToyFair #TFNY

Date: Saturday, February 13th 2016 1:42pm CST
Categories: Live Action Movie News, Press Releases, Company News
Posted by: Va'al | Credit(s): Hasbro, Paramount

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Views: 37,327

As announced in the investors meeting and webcast, Paramount and Hasbro are already reaping the fruits of the writers' room production, and have not one but three new movie releases lined up for the coming years! Hasbro reached out directly with the full information, which you can find below. What do you make of the continuation of the series, and the Bumblebee spin-off?

We are reaching out today to share some exciting Transformers movie news from Hasbro’s Allspark Pictures and Paramount. At Hasbro’s Analyst Presentation this morning during Toy Fair, Hasbro Chairman, President and CEO Brian Goldner announced new details about the next three films in the multi-billion dollar global franchise.

In partnership with Paramount, the writers’ room assembled by Hasbro’s Allspark pictures has created several exciting new Transformers stories and is beginning development on the next three theatrical films.


· In 2017, Michael Bay will direct the next chapter of the Transformers films, with Mark Wahlberg returning to star. That film is slated for release on June 23.


· On June 8, 2018, a new film is being developed which will tell the never before heard story of Bumblebee, one of the most beloved characters from Hasbro’s Transformers universe.


· A third new film will continue the story of Hasbro’s iconic franchise which is scheduled for release on June 28, 2019.

Hasbro Transformers Licensed Products 2016 - Press Release

Date: Wednesday, October 14th 2015 1:50am CDT
Categories: Press Releases, Company News
Posted by: Va'al | Credit(s): Hasbro

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Views: 22,646

While not having a presence at Toy Fair UK this year, Hasbro still maintains its licenses with ancillary companies, producing some intriguing (to say the least) collaborations with clothing and playset brands - Fyodor Golan and Philip Plein taking over the former, with Transformers themed shirts, skirts and dresses, and Simba Dickie focusing on the latter and Robots in Disguise. Check out the press release and images below!

Hasbro Showcases Global Franchises at Brand Licensing Europe 2015

MY LITTLE PONY and TRANSFORMERS Branded Fashion Lines and the Return of Classic Characters ACTION MAN and STRETCH ARMSTRONG Among New Licenses Announced


LONDON--(BUSINESS WIRE)-- Hasbro, Inc. (NASDAQ:HAS) arrives at Brand Licensing Europe 2015 to spotlight its range of beloved global franchise brands, including TRANSFORMERS, MY LITTLE PONY, MONOPOLY, LITTLEST PET SHOP, NERF, PLAY-DOH, MAGIC: THE GATHERING and JEM AND THE HOLOGRAMS. Named a top 10 Global Licensor by License! Global magazine earlier this year, Hasbro continues to expand its presence throughout Europe with a comprehensive lifestyle licensing portfolio, notably focused on high-end apparel lines that turn the iconic MY LITTLE PONY and TRANSFORMERS brands into fashionable favourites, as well as broad expansions within its licensed toy & game offerings. A key property on display at the show, the MY LITTLE PONY franchise will continue enchanting fans of all ages with the release of a highly anticipated full-length animated feature film, produced by Hasbro's Allspark Pictures, slated to debut globally in 2017.

"Entertainment and immersive storytelling have been the driving force behind our powerhouse portfolio of franchise brands," said James Walker, VP Brand Licensing, Hasbro Europe. "We're proud to grow our licensing programme across Europe by translating great entertainment into an incredible lifestyle lineup that allows us to bring our stories to life and engage consumers across multiple mediums including entertainment, publishing and even more branded experiences."

At BLE, Hasbro will also unveil several new relationships with leading European licensees across Fashion and Toy & Game categories, including:

SIMBA DICKIE FOR TRANSFORMERS

Hasbro announces a new licensing agreement with Dickie Toys, a Simba Dickie Group company, to develop a line of TRANSFORMERS branded vehicles and playsets that will debut in 2016. The range is slated to include RC cars, die cast vehicles, vehicles with lights and sounds, and themed playsets.

FYODOR GOLAN FOR TRANSFORMERS

Following a successful line of MY LITTLE PONY womenswear, the TRANSFORMERS brand is next to get fashionable as UK designers FYODOR GOLAN swap rainbows for robots and ‘roll out' their latest inspired collection of high-end TRANSFORMERS branded apparel, first seen during London Fashion Week this September.

PHILIPP PLEIN FOR TRANSFORMERS

After Philipp Plein launched TRANSFORMERS branded shirts for men earlier this year, he now translates the TRANSFORMERS brand into a fashion brand for women. These high-end designer dresses include great attention to detail and extravagant applications, including a TRANSFORMERS character made of rhinestones.

MARIA ESCOTÉ FOR MY LITTLE PONY

Acclaimed Catalan designer Maria Escoté announces a license agreement with the MY LITTLE PONY brand, focused on a new fashion line slated to debut during Madrid Fashion Week in February 2016. Fans can discover how she takes the most iconic pieces of the MY LITTLE PONY world and turns them into fashion by following #MLPbyMariaEscote.

MY LITTLE PONY BY UNDIZ

Hasbro's MY LITTLE PONY brand continues to be a fashion powerhouse with its latest release, the MY LITTLE PONY by UNDIZ collection. Featuring retro MY LITTLE PONY designs, the line of underwear and nightwear is currently being sold in over 100 UNDIZ stores and online.

STRETCH ARMSTRONG

The STRETCH ARMSTRONG toy will once again be pulled to his limits by kids as Hasbro licenses global rights for its iconic toy brand to The Character Group. The hilarious action figure, first launched in 1976, will bring a new round of enjoyment to today's kids with a line of STRETCH ARMSTRONG classic toys to be released summer 2016.

ACTION MAN

The ACTION MAN brand celebrates its 50th anniversary in 2016! To mark the occasion, Hasbro has licensed Art + Science International, a specialist company in developing and launching retro toys, to release five ACTION MAN collector edition figures in June 2016. The range will feature the classic British infantrymen, the skier, the parachutist, the scuba diver, and the footballer, each inspired by the best of the ACTION MAN brand and featuring accessories, gripping hands, a realistic "flock" of hair, and ACTION MAN's famous scar.

STICKLE BRICKS AND MR. FROSTY

Under license from Hasbro, GP Flair re-launches two classic brands in the UK: STICKLE BRICKS and MR. FROSTY. Starting in 2016, a new generation of children will be sticking, stacking, and building their way to developing better dexterity and imagination with the STICKLE BRICKS brand, the perfect first construction toy for toddlers. GP Flair will also re-release the MR. FROSTY frozen slushy maker in 2016, which first became a household favourite when it debuted in 1980.

About Hasbro

Hasbro (NASDAQ: HAS) is a global company committed to Creating the World's Best Play Experiences, by leveraging its beloved brands, including LITTLEST PET SHOP, MAGIC: THE GATHERING, MONOPOLY, MY LITTLE PONY, NERF, PLAY-DOH and TRANSFORMERS, and premier partner brands. From toys and games, television programming, motion pictures, digital gaming and lifestyle licensing, Hasbro fulfills the fundamental need for play and connection with children and families around the world. The Company's Hasbro Studios and its film label, ALLSPARK PICTURES, create entertainment brand-driven storytelling across mediums, including television, film, digital and more. Through the company's commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world and to positively impact the lives of millions of children and families. Learn more at http://www.hasbro.com, and follow us on Twitter (@Hasbro & @HasbroNews) and Instagram (@Hasbro).

HAS-LIC


Transformers News: Hasbro Transformers Licensed Products 2016 - Press Release

Vimeo Teams Up With Hasbro Studios To Bring Complete Hasbro Classic Collection To Vimeo On Demand

Transformers News: Vimeo Teams Up With Hasbro Studios To Bring Complete Hasbro Classic Collection To Vimeo On Demand
Date: Tuesday, April 28th 2015 6:19pm CDT
Categories: Cartoon News, Press Releases, Company News, Digital Media News
Posted by: Seibertron | Credit(s): Vimeo

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Views: 60,184

Hasbro Classic Transformers: Generation 1 Launches on Vimeo On Demand
Additional Hasbro Titles Including G.I. Joe and Transformers: Rescue Bots Launch Later 2015


See Full Transformers Catalog at Transformers.TV

NEW YORK (April 28, 2015) – Vimeo today announced a collaboration with Hasbro Studios to offer digital collections of classic animation series from the Hasbro Classic Collection, including fan favorites Transformers: Generation 1and Jem – both available now on Vimeo On Demand. Fans of the beloved franchises have the option to buy individual episodes for $2.99, rent for 24-hours for $.99, or purchase the entire series for $40. Additionally, the collaboration will bring hundreds of episodes across 13 Hasbro Studios franchises to Vimeo On Demand through 2015. For the first time, fans of popular animation series like Jem, G.I. Joe, My Little Pony, and Transformers can now own every episode in one organized collection on Vimeo to watch anytime across any device.

Hasbro Studios titles coming to Vimeo On Demand include:

Jem and the Holograms: When Jerrica Benton inherits Starlight Music and Starlight House, a home for foster girls, she also inherits Synergy, a holographic computer designed by her late father to be "the ultimate audiovisual entertainment synthesizer." Using holograms, Synergy helps Jerrica and her pals become Jem and the Holograms, a pop band. They battle other bands, like the Misfits and the Stingers, to keep the Starlight Foundation going -- while keeping Jem's real identity secret! (Available NOW: http://vimeo.com/ondemand/jemandtheholograms)

The Transformers (Generation One): This iconic 80's TV series, Transformers: Generation 1 introduces audiences to Transformers, sentient robotic beings from Cybertron who crash land on Earth and are divided into two opposing factions, the autobots and decepticons. (Available NOW: Transformers.TV or http://vimeo.com/ondemand/transformersgen1)

G.I. Joe: Based on the successful toy series by Hasbro, GI Joe is the code name for an elite strike force comprising of personnel from all branches of the United States military. Their primary purpose is to act as a counterforce to the huge terrorist organization called Cobra which is gunning for world domination. (Available May 15, 2015)

My Little Pony: Friendship Is Magic: In the magical land of Equestria, a kingdom populated only by colorful ponies, TWILIGHT SPARKLE, a studious and slightly reclusive young unicorn intent only on enhancing her magical abilities, has been assigned by her mentor, PRINCESS CELESTIA, a very important task: get your muzzle out of those books and make some friends! In the quaint, fairytale village of PONYVILLE, TWILIGHT SPARKLE meets 5 new ponies, and through funny, offbeat experiences and exciting, enchanted adventures, they teach her about the most powerful magic of all: the magic of friendship! (Available later in 2015)

Transformers: Rescue Bots: Transformers:Rescue Bots follows the adventures of four young Transformers and their human counterparts- a family of emergency responders. HEATWAVE, CHASE, BLADES and BOULDER are tasked by OPTIMUS PRIME to study the ways of humanity and protect mankind on the island of Griffin Rock, a highly advanced hub of technology where anything can happen. Whether it be rampaging Dinobots, volcanoes accidentally brought to life, or floating lobsters, the Rescue Bots will never hesitate to ROLL TO THE RESCUE!

Transformers: Prime: Roll out with all-new adventures starring Optimus Prime, Bumblebee, Arcee, and the rest of the heroic Autobots as they battle the evil Decepticons! Now that big bad Megatron has returned to Earth, Team Prime prepares for an epic struggle to save the planet. Meanwhile, the Autobots have to guard Jack, Miko, and Raf, three kids who've accidentally discovered them. Intense drama, heavy metal action, awesome animation--it's all here, bigger and better than ever! (Available later in 2015)

Transformers: Robots in Disguise: When a Cybertronian prison ship crashes on Earth, a new team of Autobots, led by Bumblebee, arrives to protect the planet -- and the galaxy -- from hundreds of escaped Deception fugitives! Following a mysterious message from another dimension, this ragtag band of heroes learns to trust and fight alongside one another, and begins to suspect the crash might not have been an accident -- but only the beginning of a larger, much more sinister plan! (Available later in 2015)

G.I. Joe: Renegades: Branded as renegades for crimes they did not commit, a heroic group of young G.I.s is forced to "turn fugitive" as they battle to clear their names, and expose the evil that is Cobra Industries -- a seemingly benevolent mega-corporation covertly controlled by a rogues gallery intent on creating a New World Order. (Available later in 2015)

Kaijudo: Rise of the Duel Masters: Ray, a 14-year-old who lives with his mom and grandfather, has been recruited by the Duel Masters to study KAIJUDO – “The Way of the Creature.” They chose Ray for his natural talent as a creature tamer and duelist. Along with pals Allie and Gabe, Ray learns to work with the magical creatures… in their world. Each duel he fights yields new experience and allies in both worlds. The Veil, which has divided the two worlds for a thousand years, is crumbling. Hope lies with those who can masters the art of KAIJUDO. (Available later in 2015)

Littlest Pet Shop: Blythe lives in the big city, right above the Littlest Pet Shop, a day-camp for all types of pets. When she discovers she can talk to the animals, it's the beginning of music-filled, zany adventures with her new four-legged friends. (Available later in 2015)

Pound Puppies: In this series, the mission of a team of fearless dogs is to find homes for puppies in need. Their motto is “A pup for every person and a person for every pup.” The Pound Puppies appear to be “average dogs” keeping the humans who are running Shelter 17 in the dark while helping “dog-kind” find loving families. Once you’re a Pound Puppy, you’re always a Pound Puppy. (Available later in 2015)

The Adventures of Chuck & Friends: Chuck is a smart, adventurous, creative, funny dreamer and doer with the world at his wheels! Chuck and his friends push the limits, of their imagination and what they can build and do, with great adventures, which always end with a lesson learned and the kid trucks totally covered in mud! The Adventures of Chuck & Friends is all about rugged action, the thrill of discovery, big adventures, and most of all, having fun with your friends. Turn the key, floor the accelerator, and get your imagination into high gear as we zoom along with Chuck! (Available later in 2015)

B-Daman Crossfire: Riki Ryugasaki is just an ordinary boy who loves mystery and adventure. Then one day he is introduced to a game called "B-Daman" by his friend, Sumi. He gets to choose a B-Daman of his own and picks the blue dragon, Dracyan. When he charges Dracyan, he receives an invitation to a secret tournament called "Crossfire.” (Available later in 2015)

About Vimeo

Vimeo® is the high-quality video platform for creators and their audiences. Vimeo’s mission is to empower and inspire people around the world to create, share and discover videos. Vimeo has over 26M registered members and reaches a global monthly audience of more than 170M. Founded in 2004 and based in New York City, Vimeo, LLC is an operating business of IAC (NASDAQ: IACI).

About Hasbro
Hasbro, Inc. (NASDAQ: HAS) is a global company committed to Creating the World’s Best Play Experiences, by leveraging its beloved brands, including LITTLEST PET SHOP, MAGIC: THE GATHERING, MONOPOLY, MY LITTLE PONY, NERF, PLAY-DOH, TRANSFORMERS, and premier partner brands. From toys and games to television programming, motion pictures, digital gaming and a comprehensive lifestyle licensing program, Hasbro fulfills the fundamental need for play and connection for children and families around the world. The Company’s Hasbro Studios creates entertainment brand-driven storytelling across mediums, including television, film and more. Through the company's commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world and to positively impact the lives of millions of children and families every year.

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Transformers Podcast: Twincast / Podcast #166 - Toy Fair 2017
Twincast / Podcast #166:
"Toy Fair 2017"
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Posted: Tuesday, February 21st, 2017
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