We had reported months ago that there were no plans for a Transformers One sequel over at Paramount, as said on a podcast by the film's art director. While we were asked to tone down the rhetoric, it has now ...
A lot can change over a week-end these days. The CFO and COO of Hasbro, Gina Gedder, was answering questions at the JP Morgan conference and bank analysists did not waste anytime asking about the impact on tariffs. This is ...
Hasbro's CEO Chris Cocks warned early on that Hasbro would pass on any extra expenses they may incur from tariffs to consumers, and that it would disproportionally affect toys bought by fans so that toys targeting only kids and families ...
It's liberation day, with Trump placing the highest US tariffs of the generation against nations which are at the centre of our beloved Transformers toy brand. These have been erroneously referred to as "reciprocal tariffs" and are instead duty fees ...
The fact that this is a rumour cannot be stressed enough, there is currently no identifiable source for this, just info from the online "leaker" community, which was told to us from a fan wishing to remain anonymous. However, this ...
Our earlier editorial created quite a stir in the Transformers community because even though it was just sharing previously known facts, Transformers fans were not in the know of Hasbro's shift in focus. As Chris Cocks says, Hasbro is now ...
Hasbro is undergoing a huge shift at the moment and while it started in 2024, we will be seeing that shift happen this year, in 2025. Chris Cocks, Hasbro's CEO who used to work at Microsoft, has been diverting assets ...
Reading any message board will show that while fans love the Transformers brand and celebrate it, they are often unhappy with how certain aspects are handled. And what usually follows is how it might be better if the brand was ...
Simple question to start us off: Have you seen the Star Raiders line at your local US Walmart? I ask because the answers given to that question so far have been nothing but frustrating or confusing. While Walmart has gotten ...
While we may think of Hasbro as a toy company, they have been trying to evolve into an IP driven company with a lot of digital content for gaming. And the recent Q2 earnings call (from end of July) showed ...
According to Hasbro's 4th quarter earning call, of all the brands and toys being sold by Hasbro, Transformers has the most enviable growth. Of course, this is due to more toys out during a movie year (with Rise of the ...
Transformers are a HUGE brand. While the Transformers name proper originated from the US, we saw that the brand resonates with people from across the world, as is made evident with global box office for past films, the new Ark ...
We have a Deadline article detailing Hasbro potentially selling off some of it's EOne assets. The part that is transformers related though is that the sale will provide funds to further invest in brands and the Transformers brand is distinctively ...
The Seibertron site assisted a round table discussion today with Evan Brooks (designer), Marc Maher (designer), Delaney Norris (marketting) and Ben MacCrae (marketting) from Hasbro, answering questions related to the recent Legacy reveals. There would be no answers to any ...
Hasbro is in quite a bit of trouble right now, in terms of their stock price. It is now around the $65 mark and has not been this low in over 5 year's time. Just to give you an idea ...
The theme today is definitely about a behind the scenes look at all things Transformers. While we had a rare look at early stages of recent toy development earlier today, we now share with you a memo from Hasbro that ...
PAWTUCKET, R.I.--(BUSINESS WIRE)--Feb. 7, 2022-- Hasbro, Inc. (NASDAQ: HAS), a global play and entertainment company, today reported financial results for the fourth quarter and full-year 2021. "The Hasbro team finished the year strong and delivered an exceptional full-year 2021, including ...
2021 was a big year for Hasbro's mecha toylines. The ever growing Transformers toylines gave us a lot of product (Kingdom, Studio Series, Cyberverse, MP, MPM, Shaterred Glass, Netflix, Buzzworthy Bumblebee, Rescue Bots, Generations Selects, Crossover) and Hasbro finally released ...
Greetings Seibertronians! If you backed the Victory Saber HASLAB project and are subscribed to the newsletter, you may already have received this email update on the production process. For those who haven't received it, I'm here to relay the info ...
It was Black Friday today at Toysrus and while it looked great on paper, none of you missed anything. Yes, the Cyberverse one steps and warriors had good sales, but it was the same 5 figures/characters and while the promoted ...
Yeah, you thought getting exclusives was already hard enough at times, but you seen nothing yet! A few days ago, Hasbro announced their first NFT, as they said they would (which yes, goes against their claims to be environmentally friendly). ...
Hasbro CEO Brian Goldner, 58, passed away earlier today, just two days after taking a medical leave of absence. Goldner joined Hasbro in 2000, became the CEO of Hasbro in 2008 and its chairman in 2015. He was instrumental in ...
Well, Transformers fans, it looks like we are going to have a big reveal this coming week! The Transformers official Facebook page has posted that on Friday, the Transformers team at Hasbro will be doing a Fan First Friday streaming ...
Thanks to Hasbro, we've been alerted to another Transformers Tuesday reveal from Hasbro! This reveal brings us another of the "Battle Across Time" subline from Transformers: Kingdom. This two-pack, a shared exclusive between Hasbro Pulse and Amazon, contains Maximal Skywarp, ...
The Amazon exclusive 2-pack (subtitled 'Battle Across Time') of Grimlock and Mirage has been revealed! What's more, it's also up for preorder at Amazon, with a limited number of sets available at Hasbro Pulse (where Pulse Premium members have first ...
Greetings Seibertronians! Thanks to fellow Seibertron user, Shiningstar7896, we got pointed towards this article from Reuters. The bulk of the article is from statements made at the Hasbro’s 2021 First Quarter Financial Results Conference Call, which is also where we ...
Hasbro made a big splash when they announced that they were aiming to phase out plastic usage. This was picked up by many news sties beyond our Transformers community. We have seen some of these initiatives with the Kingdom line ...
Greetings Seibertronians! Today I bring good news for all Transformer fans in the United Kingdom! As, we've learned from toy reviewer, Thew's twitter account, and fellow Seibertron user, Blackeyedprime, that Hasbro had finally set up the UK arm of their ...
Thanks to our own Dominus Prime, we've learned the release for the next and final portion of the War for Cybertron cartoon is coming up this summer! According to an article on Anime News Network, during Hasbro's recent Investor Day, ...
Greetings Seibertronians! We've got big news for fans of the little Transformers BotBots as Netflix and Hasbro’s eOne are teaming up to bring the BotBots to your screens! 20 episodes are being planned for the service. Have a look at ...
Greetings Seibertronians! We've got some big news that kids entertainment provider Nickelodeon and Hasbro’s eOne are teaming up to deliver a new animated Transformers series! This series will initially be 26 episodes long (each being half an hour in length). ...
Right now, Hasbro is presenting their Virtual Investor Event which will outline how our differentiated advantage in play and entertainment is Supercharging Our Brand Blueprint and creating opportunities for growth. The event is hosted by Brian Goldner, Chairman and Chief ...
Thanks to a press release from Hasbro, we bring you news of a new virtual event to be held on Hasbro Pulse's Youtube channel this coming September 25th and 26th- Hasbro PulseCon! This will be an event somewhat similar to ...
Big news for Hasbro's fight against knock off (KO) toys. There has been an investigation by the Shanghai police which started back in April when Hasbro China reported on Weijiang's activities. For those unaware, Weijiang is a Chinese company that ...
Thanks to Seibertronian DecepticonFinishline, we have some big news regarding the Transformers brand's management. John Warden, the Transformers brand Design Manager since 2014, has now moved on to another Hasbro property. According to the Twitter account @PwrRngrSite, Warden has moved ...
Thanks to a heads up from Seibertronian Nemesis Primal, we've been alerted to a post on the official Transformers Facebook page regarding the upcoming Fan First Friday event. This coming Friday, July 17th at 6:30am PST/9:30am EST/2:30pm BST/11:30pm AUS, Hasbro ...
Thanks go to Hasbro (and fellow Seibertronian Aronjlove) for letting us know that the final trailer for the quickly approaching War for Cybertron: Siege series is available to view! Netflix and Hasbro, Inc., in partnership with Rooster Teeth, today released ...
It's no surprise 2020 hasn't be great for businesses. The comics and publishing industries have been hit especially hard between halted productions, shipping delays, and most retailers only just now starting to come out of quarantine. But despite all of ...
Hasbro has a new post on their official Transformers page on Facebook, in support of the Black community. It highlights their commitment to speaking out and standing in solidarity, which they initially posted earlier this month on their site. Their ...
News on the comics front was a bit slow due to IDW and other big publishers choosing to postpone their release of new comics during part of the pandemic. Well, we got a lot of news all at once and ...
Hasbro released their first quarter numbers for 2020 today and actually took the time to detail everything fans, and more importantly retailers and shareholders, could expect for the remainder of the year. Since they have so many different supply chains ...
While there is a lot of talk and news about the current pandemic, the news that touched our hobby was mainly regarding events, and there was even worse news of Transformers AOE star Sophia Myles' father dying of the virus. ...
According to the Providence Journal, Hasbro has apparently shuttered its office doors worldwide out of concern for the Coronavirus threat. Here is the information available of Providence Journal's website in an article that addresses other companies around Providence such as ...
Hasbro Pulse is going to be livestreaming from Toyfair 2020 tomorrow, 2/22/20 at 1:30PM Eastern time! This is only available to Pulse Premium members so if you want to sign up now is a great time. For $50.00/year it offers ...
Greetings Seibertronians! Fellow Seibertron user, TF-fan Kev777, has let us know that they've recieved an email from Hasbro Pulse, informing them that their subscription has been extended for 6 months as part of the celebration surrounding the launch of the ...
Greetings Seibertronians! It's that time of year folks, as Wonder Festival 2020 [Winter] is set to kick off in Japan this weekend, and of course Takara Tomy will be there with some goodies to show off. According to a post ...
As we get ready to close out the year, the Transformers Hall of Fame is ready to induct a few new members from 2019! The 2019 Hall of Fame vote is now online, and you can find that vote HERE. ...
Thanks to Seibertronian xRotorstormx, we have news of an article which is of interest. In a recent Goldman Sachs conference in New York, Brian Goldner, Hasbro CEO had plenty to be excited about. This year so far, Hasbro stock is ...
Hasbro will begin phasing out plastic from their packaging beginning in 2020. That includes polybags, elastic bands, shrink wrap, window sheets and blister packs, all to be phased out from new product releases by 2022. At the top of the ...
You are never getting that G1 Jetfire reissue, ever. For those unaware, while almost everything to do with Transformers is owned by Hasbro/Takara Tomy, the designs for the Jetfire toy is not, nor is the use of that specific Macross ...
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Walmart Opens Store Page For Retro G1-Inspired Seaspray, Plus Potential Brawn Leak
New Galleries: Power of the Primes Prime Masters Vector Prime, Micronus and Liege Maximo
Christmas in July- New Transformers Hallmark Keepsake Ornaments have been Released and Available
New Gallery: Robosaur Triceratops (aka KO G1 Dinobot Slag)
Twincast / Podcast Episode #379 "PUBG Crawl"
Transformers #22, GI Joe #9, Void Rivals, Spawn, Toxic Avenger + more in-stock at Seibertron Store
New Gallery: G2 Seaspray (Purple Variant)
