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1,141 total news articles in this section, 10 per page.

Stock Images AllSpark Tech Sqweeks Posted

Transformers News: Stock Images AllSpark Tech Sqweeks Posted
Date: Monday, September 18th 2017 9:33am CDT
Category: Toy News
Posted by: Tyrannacon | Credit(s): Amazon

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Views: 8,900

You may remember we covered this from Toy Fair 2017 back in February that Sqweeks was going to be in the AllSpark Tech Assortment. Here is the description as a refresher for those that need it.

TRANSFORMERS: THE LAST KNIGHT ALLSPARK TECH Starter Pack Assortment
(Ages 6 years & up/Approx. Retail Price: $29.99/Available: Fall 2017)

In TRANSFORMERS: THE LAST KNIGHT, new evil rises for the fate of Earth. Thrust into the far reaches of space, OPTIMUS PRIME hurtles towards an enemy more fearsome than he has faced. The once incorruptible hero now contends with a force that could push him to his limits… With the TRANSFORMERS: THE LAST KNIGHT ALLSPARK TECH Starter Pack Assortment, fans can control the action with the ALLSPARK TECH cube. The pack includes one ALLSPARK TECH figure – insert the cube into the figure and watch and listen as it activates lights and more than 15 lights, sounds and phrases! This starter pack also comes with a USB charging cord, including what you need to launch into ALLSPARK TECH play. The Cube also powers additional ALLSPARK TECH figures. Choose from three iconic characters from the film including OPTIMUS PRIME, SHADOWSPARK OPTIMUS PRIME or SQWEEKS. Each sold separately. Available at most major retailers and on HasbroToyShop.com.


Amazon has posted stock images for Sqweeks recently. Check out the images below:

Transformers News: Stock Images AllSpark Tech Sqweeks Posted

Transformers News: Stock Images AllSpark Tech Sqweeks Posted

Hasbro Transformers Masterpiece MP-10 Optimus Prime Listed on Toys R Us Website

Transformers News: Hasbro Transformers Masterpiece MP-10 Optimus Prime Listed on Toys R Us Website
Date: Wednesday, September 13th 2017 11:56pm CDT
Category: Toy News
Posted by: Bronzewolf | Credit(s): Toys R Us

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Views: 11,503

The US Toys R Us website has put up a listing for the new re-release of Masterpiece MP-10 Optimus Prime! While the figure has been making appearances on store shelves in some parts of the world, he has been fairly hard to come by, so being able to order him online might save some collectors the trouble of hunting him down. The penultimate OP is listed for $159.99 USD, is exclusive to Toys R Us, and does currently qualify for free shipping. The Hasbro version of the classic MP is currently out of stock, but will probably become available soon, and when he does, you'll hear about it here, on Seibertron.com!

Transformers News: Re: Hasbro Masterpiece MP-10 Optimus Prime

Does this MP-10 look too similar to his previous releases for your taste? Check out Seibertron.com's guide on the differences between them here to help you decide!

#HASCON 2017 Early Access Exclusive Transformers Titans Return Arcee with Daniel and Ultra Magnus

Transformers News: #HASCON 2017 Early Access Exclusive Transformers Titans Return Arcee with Daniel and Ultra Magnus
Date: Saturday, September 9th 2017 8:44am CDT
Categories: Site News, Toy News, Event News
Posted by: Va'al

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Views: 22,785

We've heard a fair amount about the new Arcee figure being offered as an early access Transformers exclusive (meaning it will also hit retail eventually) at Hascon, as part of the Titans Return toyline. The set also includes cards with tech specs, an Ultra Magnus diecast Titan Master (sporting the colour scheme of the original white Optimus cab), and the regular Arcee head Titan Master Daniel / Leinad. You can now check it all out in our in-hand gallery here at Seibertron.com!

Transformers News: #HASCON 2017 Early Access Exclusive Transformers Titans Return Arcee with Daniel and Ultra Magnus

Transformers News: #HASCON 2017 Early Access Exclusive Transformers Titans Return Arcee with Daniel and Ultra Magnus

Transformers News: #HASCON 2017 Early Access Exclusive Transformers Titans Return Arcee with Daniel and Ultra Magnus

Transformers News: #HASCON 2017 Early Access Exclusive Transformers Titans Return Arcee with Daniel and Ultra Magnus

Transformers News: #HASCON 2017 Early Access Exclusive Transformers Titans Return Arcee with Daniel and Ultra Magnus

Transformers News: #HASCON 2017 Early Access Exclusive Transformers Titans Return Arcee with Daniel and Ultra Magnus

Transformers News: #HASCON 2017 Early Access Exclusive Transformers Titans Return Arcee with Daniel and Ultra Magnus

Transformers News: #HASCON 2017 Early Access Exclusive Transformers Titans Return Arcee with Daniel and Ultra Magnus

Images of Takara Tomy Transformers Movie The Best Jetfire

Transformers News: Images of Takara Tomy Transformers Movie The Best Jetfire
Date: Friday, September 8th 2017 4:06am CDT
Category: Toy News
Posted by: Va'al | Credit(s): Response.jp

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Views: 11,455

From the latest Takara Tomy Transformers Movie The Best announcements, we discovered a new version of Revenge of the Fallen Jetfire to be available soon for retail - and thanks to images taken at the Japanese Christmas Toy Fair Expo (and uploaded on response.jp) those images have been mirrored below! Check out the cranky old Decepticon/Autobot below, and let us know what you think.

Transformers News: Images of Takara Tomy Transformers Movie The Best Jetfire

Transformers News: Images of Takara Tomy Transformers Movie The Best Jetfire

New Takara Legends listings - G2 Megatron, Targetmaster Windblade, Decepticon Clone set

Transformers News: New Takara Legends listings - G2 Megatron, Targetmaster Windblade, Decepticon Clone set
Date: Wednesday, September 6th 2017 2:55am CDT
Category: Toy News
Posted by: Kurona

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Views: 19,196

Thanks to fellow board member Albatross250, we've got some new listings for upcoming Takara Legends products courtesy once again of the loopaza megastore facebook - LG61, LG62 and LG63.
LG61 is listed as the 'Clonedroid set', clearly a set containing the two Decepticon Clones; Pounce and Wingspan. LG62 is listed as 'Targetmaster Windblade', presumably a release of Titans Return Windblade with the last Targetmaster to be released. And finally, in a fairly shocking twist; LG63... is G2 Megatron. This is presumably going to be the Titans Return Wave 3 Voyager Megatron in his very gaudy G2 colour scheme of green with purple camoflauge, and it's a wonderful surprise to get out of left field. Take a look at the listings below and tell us what you think in the forums!

Transformers News: New Takara Legends listings - G2 Megatron, Targetmaster Windblade, Decepticon Clone set

FlameToys Drift official Pre-Orders & Bonus Helmet Piece revealed

Transformers News: FlameToys Drift official Pre-Orders & Bonus Helmet Piece revealed
Date: Tuesday, August 22nd 2017 9:11pm CDT
Category: Toy News
Posted by: Kurona

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Views: 13,320

Flametoys has revealed via tweet that their non-transforming but fully licensed figure of Drift - based on the original IDW design as he appeared in All Hail Megatron and his own original miniseries - has gone up for pre-orders on their official website, D4Toys for the fairly hefty price of $276. In addition, they've revealed that pre-ordering or purchasing the figure on their website also nets you an exclusive bonus Helmet piece for the figure; complete with pointy yellow spikes. Check out the image of it below and click on said image if you want to pre-order the figure before telling us what you think in the forums!

Transformers News: FlameToys Drift official Pre-Orders & Bonus Helmet Piece revealed

New Gallery: Masterpiece Movie Series MPM-4 Optimus Prime

Transformers News: New Gallery: Masterpiece Movie Series MPM-4 Optimus Prime
Date: Friday, August 11th 2017 4:15pm CDT
Categories: Site News, Live Action Movie News, Toy News
Posted by: D-Maximus_Prime

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Views: 23,322

Seibertron.com is once again proud to bring to you our latest gallery! This time around we are featuring the brand new toy of Masterpiece Movie Series MPM-4 Optimus Prime! This toy is a brand new mold based on his original 2007 Movie design. This Optimus Prime features an intricate transformation that makes him the most movie accurate figure to date of the Autobot Leader. The figure is currently available for the price of $99.99 US dollars in Toys R Us stores across the United States.

Special thanks goes out to YouTube reviewer emgo316 for showing how to get pretty close to transforming this figure properly. We figured out an easier method after watching his video by squeezing the front side barrels upward while pressing downward on the roof top and making sure other panels along the way pegged in and lined up properly so that the smokestacks also plugged in correctly. Overall, it took about 2 hours to get this figure properly transformed correctly in truck mode. I'm sure many of you can beat it once you figure out how to do it correctly. His video can be found below the sample images from the gallery of Masterpiece Movie Series MPM-4 Optimus Prime below.

After you check out the images and emgo316's video, please let us know what you think of this amazing toy in the comments section below!

Masterpiece Movie Series Optimus Prime (270 images) - Masterpieces

Transformers News: New Gallery: Masterpiece Movie Series MPM-4 Optimus Prime

Transformers News: New Gallery: Masterpiece Movie Series MPM-4 Optimus Prime

Transformers News: New Gallery: Masterpiece Movie Series MPM-4 Optimus Prime

Transformers News: New Gallery: Masterpiece Movie Series MPM-4 Optimus Prime

Transformers News: New Gallery: Masterpiece Movie Series MPM-4 Optimus Prime

Transformers News: New Gallery: Masterpiece Movie Series MPM-4 Optimus Prime

Transformers News: New Gallery: Masterpiece Movie Series MPM-4 Optimus Prime

Transformers News: New Gallery: Masterpiece Movie Series MPM-4 Optimus Prime

Transformers News: New Gallery: Masterpiece Movie Series MPM-4 Optimus Prime

Transformers News: New Gallery: Masterpiece Movie Series MPM-4 Optimus Prime

Transformers News: New Gallery: Masterpiece Movie Series MPM-4 Optimus Prime

Transformers News: New Gallery: Masterpiece Movie Series MPM-4 Optimus Prime


Here's the YouTube video from emgo316 that shows you how to get MPM-4 Optimus Prime transformed fairly closely in truck mode.


Press Release, Official Images, and Commercial for the Transformers Hauck Go Karts

Transformers News: Press Release, Official Images, and Commercial for the Transformers Hauck Go Karts
Date: Wednesday, August 9th 2017 8:30pm CDT
Categories: Toy News, Press Releases
Posted by: Bronzewolf | Credit(s): Hasbro

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Views: 9,927

We saw the new Transformers Go Karts hit retail a while ago, and now we finally have some promotional materials for the Optimus Prime and Bumblebee-inspired rides. First we have a press release coming from Hasbro that describes all the features, as well as official images, of the kid's ride ons. We also have an official commercial from Hauck, the company Hasbro is partnering with to make the Karts.

Transformers Bumblebee Pedal Go Kart



Transforming the world of Go Karting from the planet Cybertron, introducing the Transformers Bumblebee Pedal Go Kart, get ready to “…Roll-out!” Transformers Pedal Go Karts provide an authentic driving experience featuring pedal power, sporty steering and low profile rubber tires!



The Bumblebee design includes, aggressive front fairing, adjustable seat, double-touch single hand brake, 3 point steering and sturdy steel tube frame.



Over and above, it encourages physical activity, builds strength, endurance and co-ordination.



Feature: Low Profile Rubber Tires

Benefit: Responsive, quick steering

Feature: Adjustable Bucket Seat

Benefit: Fits multiple height

Feature: Race-Styled Pedals with rubber wheels &double-touch hand brake

Benefit: Better grip and smooth ride. Handbrake to regulate speed.



Transformers Optimus Prime Pedal Go Kart



Transforming the world of Go Karting from the planet Cybertron, introducing the Transformers Optimus Prime Pedal Go Kart, get ready to “…Roll-out!” Transformers Pedal Go Karts provide an authentic driving experience featuring pedal power, sporty steering and low profile rubber tires!



The Optimus Prime design includes, aggressive front fairing, adjustable seat, double-touch single hand brake, 3 point steering and sturdy steel tube frame.



Over and above, it encourages physical activity, builds strength, endurance and co-ordination.



Feature: Low Profile Rubber Tires

Benefit: Responsive, quick steering

Feature: Adjustable Bucket Seat

Benefit: Fits multiple height

Feature: Race-Styled Pedals with rubber wheels &double-touch hand brake

Benefit: Better grip and smooth ride. Handbrake to regulate speed.


Transformers News: Re: Transformers G1 Themed Go Karts found at Walmart in the US

Transformers News: Re: Transformers G1 Themed Go Karts found at Walmart in the US

Transformers News: Re: Transformers G1 Themed Go Karts found at Walmart in the US

Transformers News: Re: Transformers G1 Themed Go Karts found at Walmart in the US


New Transformers: Rescue Bots Optimus Prime Snowplow and Dino Protector Chase

Transformers News: New Transformers: Rescue Bots Optimus Prime Snowplow and Dino Protector Chase
Date: Sunday, August 6th 2017 3:45am CDT
Category: Toy News
Posted by: Va'al | Credit(s): Hasbro

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Views: 18,093

Seibertronian staffer ScottyP has spotted two new Rescue Bots figures we first briefly saw at Toy Fair 2017, over on the Hasbro Transformers website! The two are a blue version of Optimus Prime doing his best impersonation of Homer Simpson as Mr Plow for his alt-mode, and a blue stegosaurus version of Chase, now the Dino Protector - check out the official stock images below, and click to take a look at the listings too.

Imagine helping Optimus Prime save the day! As a fierce truck, Optimus Prime is ready to roll to the rescue. Imagine there is a dangerous situation happening on Griffin Rock, kids can convert the heroic Optimus Prime figure from a robot into a vehicle that will speed to the scene for a courageous rescue. Also look for other Playskool Heroes Transformers Rescue Bots figures to build a rescue team. (Other figures each sold separately. Subject to availability.)

• Includes figure.

• Features Optimus Prime, a favorite Transformers Rescue Bots character
• Converts from robot mode to vehicle mode and back
• Transformers Rescue Bots figures are sized right for small hands

• Figure scale: 2.5 inches

• Ages 3-7
• WARNING: CHOKING HAZARD – Small parts may be generated. Not for children under 3 years.


Transformers News: New Transformers: Rescue Bots Optimus Prime Snowplow and Dino Protector Chase

Transformers News: New Transformers: Rescue Bots Optimus Prime Snowplow and Dino Protector Chase

Transformers News: New Transformers: Rescue Bots Optimus Prime Snowplow and Dino Protector Chase

Imagine helping Chase the Dino Protector save the day! As a fierce Stegosaurus, Chase the Dino Protector is ready to race to the rescue. Imagine there is a dangerous situation happening on Griffin Rock, kids can convert the heroic Chase the Dino Protector figure from a robot into a fierce Stegosaurus that charges to the scene for a courageous rescue. Also look for other Playskool Heroes Transformers Rescue Bots figures to build a rescue team. (Other figures each sold separately. Subject to availability.)

• Includes figure.

• Chase the Dino Protector is a favorite Transformers Rescue Bots character
• Converts from robot mode to dino mode and back
• Transformers Rescue Bots figures are sized right for small hands

• Figure scale: 2.5 inches

• Ages 3-7
• WARNING: CHOKING HAZARD – Small parts may be generated. Not for children under 3 years.


Transformers News: New Transformers: Rescue Bots Optimus Prime Snowplow and Dino Protector Chase

Transformers News: New Transformers: Rescue Bots Optimus Prime Snowplow and Dino Protector Chase

Transformers News: New Transformers: Rescue Bots Optimus Prime Snowplow and Dino Protector Chase

Hasbro Answers How Transformers: The Last Knight Affected Sales and Revenue

Transformers News: Hasbro Answers How Transformers: The Last Knight Affected Sales and Revenue
Date: Monday, July 24th 2017 4:05pm CDT
Categories: Live Action Movie News, Toy News, Company News
Posted by: Va'al | Credit(s): Hasbro

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Views: 26,194

Not many people read through the Earnings release that Hasbro sends our way every quarter, and not everyone can attend the freely available conference calls either. To help us out this time, Hasbro has also offered a full transcript and presentation to anyone - rather than having news sites transcribe things themselves - and we've copied below the more salient and relevant parts to the Transformers brand.

But first, along with the slides that were used during the call, we've also listened to the call again to make sure we noted down a number of questions related to Transformers: The Last Knight and the brand in general, toys in particular, affected the way that the company will be directing its efforts in the coming quarter and future development of the 'brand blueprint', courtesy of Debbie Hancock and Brian Goldner (who calls the Generations line Universe, but hey). The UK and Brazil have not ideally impacted the company either, but the overall Latin American and European markets have remained positive, and most noteworthy of all: despite the not ideal performance of the movie in general, everything seems to be much better in toy and merchandise perspectives compared to 2014 with Age of Extinction.

Read more below, and note that actual revenue from licensed material for The Last Knight will only appear in the fourth quarter!

Question 1: There seems to be a narrative that movie properties did not perform to expectations during this quarter, which seems to be at odds with your commentary on the Transformers franchise. Could you address how you see the company position for the second half in terms of inventory level, shelf space and retailers dedicate to your brand?

Brian Goldner: Of course, Drew. Entertainment continues to drive our business through and if you look at Transformers, we now have entertainment across multiple screens and in fact we are targeting and presenting stories to an infinite number of demographics around the brand. Certainly Transformers: The Last Knight products sold very well and point of sales was very strong. The brand is up considerably. And then of course we also have Robots In Disguise products that’s around the television. We also have Universe product that’s focused on our fans.

That is also selling incredibly well and then there is of course preschool product Rescue Bots which is also selling quite well. So we are seeing a great sell-through around the brand, recognize that this is a brand that’s becoming Increasingly Global, Increasingly International. We’re seeing great growth in places like China around the brand and around our international market.

Question 2: Can we go back to Transformers for a moment Brian because you mentioned the strength of Global POS and that is up significantly and against the last movie (2014). Would it be fair to assume that The Last Knight could generate revenue higher than the 2014 movie, which you said at the time was kind of in-line with the 2011 movie?

Brian Goldner: Yeah, I think Transformers is in fact emblematic of what we’re doing across the company over the last three years; we have developed digital capabilities for stream content and putting content on a multitude of screens. That capability is really being born out in the Transformers business. So the overall brand is performing at a much higher level than it was in 2014, and in part that’s because the movie product is performing at a higher level than the prior year but also because we are seeing great growth in the Transformers: Generations products for the fan-economy. The Robots In Disguise product that’s been around the television. Television viewership is strong, our streaming on Netflix is very strong, and then of course the fan-oriented stream product that goes, our on content that streams with Machinima and MCM. That’s how I look at it as an expansion of storytelling. The brand did perform quite strongly in ’14 but also performed strongly in ’15 and ’16. This is clearly more in line with the movie year performance being up for the brand.

So to understand: movie-to-movie it seems like this movie is better and then you layer on kind of everything you do with your brand blueprint and how you kind of expand brands and then kind of putting it all together. The franchise in general has grown but the movie also seems better?

Brian Goldner: Yeah, it is. The performance is good. Remember that that movie has continued to perform incredibly well globally outside the US. We just surpassed 225 million dollars in China, the movie’s done more than 550 million dollars so far. And also with all of our entertainment globally, yes we are over POS compared to the last movie year. It’s coming from a number of new areas of our capabilities that we’ve developed over the last three years.


Brian Goldner: Royalty expense increased 14% to 8.1% of revenue. Higher royalty expense was the result of higher Partner Brand revenues, but also a strong contribution from Transformers: The Last Knight movie product which carries some external royalties. Our investment in product development remained flat year-over-year but declined as a percentage of revenues. We continue to invest in innovation at an industry-leading level.


Transformers News: Hasbro Answers How Transformers: The Last Knight Affected Sales and Revenue

Transformers News: Hasbro Answers How Transformers: The Last Knight Affected Sales and Revenue

Transformers News: Hasbro Answers How Transformers: The Last Knight Affected Sales and Revenue

Transformers News: Hasbro Answers How Transformers: The Last Knight Affected Sales and Revenue

Transformers News: Hasbro Answers How Transformers: The Last Knight Affected Sales and Revenue

Transformers News: Hasbro Answers How Transformers: The Last Knight Affected Sales and Revenue

Goto Page: 1, 2, 3 ... 113, 114, 115  >>
1,141 total news articles in this section, 10 per page.

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Transformers Podcast: Twincast / Podcast #184 - The Search For Alpha Trion
Twincast / Podcast #184:
"The Search For Alpha Trion"
MP3 · iTunes · RSS · View · Discuss · Ask
Posted: Sunday, September 17th, 2017
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