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Full Synopsis for Bumblebee: The Movie

Transformers News: Full Synopsis for Bumblebee: The Movie
Date: Saturday, December 30th 2017 2:49am CST
Categories: Live Action Movie News, Press Releases
Posted by: Va'al | Credit(s): Paramount

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Views: 22,895

Courtesy of Paramount pictures, we have a new press release covering next year's live-action movie release in the Transformers universe, the first spin-off and first one without Michael Bay at the helm - Bumblebee: The Movie!

We have full synopsis, a repeat of the image with the Volkswagen car mode that Bumblebee will take in the movie alongside Hailee Steinfeld, and a couple more credits about the production team. Take a look below, and join the discussion in the Energon Pub!

On the run in the year 1987, Bumblebee finds refuge in a junkyard in a small Californian beach town. Charlie (Hailee Steinfeld), on the cusp of turning 18 and trying to find her place in the world, discovers Bumblebee, battle-scarred and broken. When Charlie revives him, she quickly learns this is no ordinary, yellow VW bug.

BUMBLEBEE is produced by “TRANSFORMERS” franchise veterans Lorenzo di Bonaventura and Michael Bay, along with executive producers Steven Spielberg, Brian Goldner and Mark Vahradian. Chris Brigham (“ARGO,” “INCEPTION”) will also executive produce. The screenplay is written by Christina Hodson (“UNFORGETTABLE”).

Directed by Travis Knight (“KUBO AND THE TWO STRINGS,” “CORALINE”), the film stars Hailee Steinfeld (“EDGE OF SEVENTEEN”), Pamela Adlon (“BETTER THINGS,””LOUIE”), John Cena (“DADDY’S HOME 2,” “TRAINWRECK”), Stephen Schneider (Comedy Central’s “BROAD CITY”), Jorge Lendeborg Jr. (“SPIDER-MAN: HOMECOMING”), Jason Drucker (“DIARY OF A WIMPY KID: THE LONG HAUL”), Kenneth Choi (“AMERICAN CRIME STORY”), Ricardo Hoyos (“DEGRASSI: NEXT CLASS”), Abby Quinn (“LANDLINE,” “THE SISTERHOOD OF THE NIGHT”), Rachel Crow (“DEIDRA & LANEY ROB A TRAIN”), and Grace Dzienny (“ZOO”).

BUMBLEBEE WILL BE RELEASED IN THEATERS NATIONWIDE ON DECEMBER 21, 2018

#BumblebeeMovie



Transformers News: Full Synopsis for Bumblebee: The Movie


Hailee Steinfeld in BUMBLEBEE, from Paramount Pictures.
Photo Credit: Jaimie Trueblood
© 2018 Paramount Pictures. All Rights Reserved. HASBRO, TRANSFORMERS, and all related characters are trademarks of Hasbro. © 2018 Hasbro. All Rights Reserved.

Bumblebee Charges Ahead in Kabam's Transformers: Forged to Fight

Transformers News: Bumblebee Charges Ahead in Kabam's Transformers: Forged to Fight
Date: Wednesday, December 20th 2017 4:05pm CST
Categories: Game News, Press Releases, Digital Media News
Posted by: Va'al | Credit(s): Forged to Fight

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Views: 10,814

We've received new information directly from Hasbro, about the Kabam mobile game Transformers: Forged to Fight and the latest update for it - which features an iconic character in the Transformers roster, with a spruced up / new-ish design: Bumblebee!

Somewhere between Generations, Authentics, and something else entirely, the yellow scout will be available to play in-game as of 21 December at 10 am PST -but the bot intel report is already viewable on the site, and copied below, along with some new images. Check it out, and let us know what you think!

Transformers News: Bumblebee Charges Ahead in Kabam's Transformers: Forged to Fight


Add Bumblebee to your ultimate squad December 21st at 10AM PST!
About Bumblebee:

Faction: Autobot

Class: Scout

Small, eager, and brave, Bumblebee acts as messenger and spy. Due to his small size, he dares to go where others can’t. He idolizes the bigger Autobots, especially Optimus Prime and Prowl while having a special bond with all his human allies.
Stats and Abilities:

2-Star:

Health: 1417
Attack: 151
Max Rating: 566

3-Star:

Health: 3480
Attack: 318
Max Rating: 1299

4-Star:

Health: 9043
Attack: 827
Max Rating: 3499

Basic Abilities: Melee Evade, Critical Rate Buff, Shield Break

Dodging Back:

Grants a 24~32% Melee Evasion Buff that is removed the next time this bot Evades.

Sidestepping:

Grants up to 3 Critical Rate Buffs that each increase Critical Rating by 20~28%. These buffs are removed each time this bot lands a hit.

Critical Hits:

100% Chance to Break the opponent’s Shielding, completely Nullifying all Shields and inflicting Shock, dealing 50~90% Energy Damage over 5 seconds.

Signature Ability – Bee Brave

Bumblebee isn’t the strongest or toughest bot, but while staying close to his enemy, he channels his unparalleled courage.

Bumblebee generates 2~4.0 of Remaining Max Power every second and gains a 10% Melee Bonus while the enemy is within close range.

Special Attacks:

Special 1 – Gold Boot

Bumblebee delivers a spinning windmill kick.

100% chance to increase Critical Damage by 60% for the duration of this Special Attack.

Special 2 – Power Jam

Bumblebee overcharges his pistol to fry his enemy’s systems before knocking them off their feet.

100% chance to Power Lock the opponent for 10 seconds.

Special 3 – Ticket to Ride

Bumblebee’s wheeled combat comes together with his love of ranged attacks.

Grants 20 Critical Rate Buffs that each increase Critical Rating by 20~28%. These buffs are removed each time this bot lands a hit.

Synergy Bonuses:

Incoming – Role Models – Optimus, Prowl

Heavy Attacks gain +2~5% Attack Buff for each alive team member.

Outgoing – Role Models – Optimus, Prowl

+2~8% Armor

Incoming – Espionage Specialists – Mirage

14~70% less likely to activate opponent’s abilities when using Sp2 and Sp3.

Incoming – Allies – Arcee, Grimlock

+2~8% Armor

Strong Match-ups:

Rhinox – Bumblebee will tear through Rhinox’s shielding, leaving him prime for Bee’s critical hits.
Soundwave – Bee can Shield Break with both Ranged and Melee his, ensuring even the mighty Soundwave can’t Reflect Ranged attacks for long.

Weak Match-ups:

Bonecrusher – The master of Bleeds will punish Bumblebee with every crit.
Dinobot – Bumblebee is rewarded for dashing at opponent’s and staying near them, but dashing into and hitting Dinobot’s block would be a painful mistake.

Recommended Modules for Bumblebee:

Nightbird’s Mark – With both his two major abilities boosted, Bumblebee will become exponentially more powerful.
EMI Module – Bee will gain the ability to Evade Ranged Attacks, forcing you to stay within Melee Range and in turn allowing him to generate power with his Signature Ability.


Hasbro ToyBox Tools Adds New Transformers: The Last Knight and Rescue Bots Toys to Project

Transformers News: Hasbro ToyBox Tools Adds New Transformers: The Last Knight and Rescue Bots Toys to Project
Date: Saturday, December 16th 2017 11:19am CST
Categories: Toy News, Press Releases, Company News
Posted by: Va'al | Credit(s): Hasbro

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Views: 16,538

This weekend, we bring you another initiative that Hasbro is taking part in alongside Toys for Tots (as covered here), this time in partnership with ToyBox Tools - a resource created with and by The Autism Project to increase accessibility to toys and playing in general to children with developmental disabilities. Hasbro has joined with the project by contributing in both Transformers: The Last Knight and Transformers: Rescue Bots categories, and the simplified toys that the two lines contain.

Check out more on the initiative below!

Hasbro’s ToyBox Tools Features New Resources Based on Beloved Brands, including MY LITTLE PONY, TRANSFORMERS and BABY ALIVE

ToyBox Tools Initiative Helps Bring the Joy of Play to Children with Developmental Disabilities

PAWTUCKET, R.I.- Hasbro, Inc. (NASDAQ: HAS), announced today a refresh of its ToyBox Tools website, which was created in collaboration with The Autism Project to help make play more accessible to children with developmental disabilities. ToyBox Tools is a collection of resources for parents, teachers and caregivers to help them engage children in the joy of play.

Through the ToyBox Tools website, www.ToyBoxTools.com, visitors can browse the tools online, and then download and print them for use at home or in the classroom. Resources include:

Playbooks with step-by-step instructions on how to play with select Hasbro toys and games
Wait cards to teach children the skill of waiting while others are taking a turn
Countdown timers to help support the passage of time and number of turns
Playmats that serve as a fun and useful backdrop for play

The resources feature a variety of beloved Hasbro brands, including MY LITTLE PONY, TRANSFORMERS, PLAYSKOOL, BABY ALIVE and HASBRO GAMING. The tools were developed in collaboration with The Autism Project, who has a long-standing philanthropic relationship with the Hasbro Children’s Fund. They were designed to help children with a range of developmental challenges enjoy playtime in a way that’s fun and comfortable, at their own pace. They can be used with any child who needs support.

“We’re thrilled that Hasbro realized that for many children, play doesn’t come naturally, and initiated this solution that’s helping so many families,” said Joanne Quinn, Executive Director of The Autism Project. “This program is spreading the joy of play to all children, and in doing so, helping to foster connections with peers, siblings and other generations that may otherwise have been lost.”

“To fulfill our mission of creating the world’s best play experiences, we need to make play accessible to all children of all abilities,” said Samantha Lomow, Senior Vice President, Hasbro Brands. “I’m proud that ToyBox Tools started as a grassroots project from some of our employees who saw an opportunity to offer a solution to a problem that many families face. Their passion and creativity speak to the values we hold as an organization, and I’m delighted that we’ve expanded the program in collaboration with The Autism Project to offer new resources for families, and use our brands for good.”

For more information about ToyBox Tools, visit www.ToyBoxTools.com

About Hasbro

Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to Creating the World's Best Play Experiences. From toys and games to television, movies, digital gaming and consumer products, Hasbro offers a variety of ways for audiences to experience its iconic brands, including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, LITTLEST PET SHOP and MAGIC: THE GATHERING, as well as premier partner brands. Through Hasbro Studios and its film labels, Allspark Pictures and Allspark Animation, the Company is building its brands globally through great storytelling and content on all screens. Hasbro is committed to making the world a better place for children and their families through corporate social responsibility and philanthropy. Hasbro ranked No. 1 on the 2017 100 Best Corporate Citizens list by CR Magazine, and has been named one of the World's Most Ethical Companies® by Ethisphere Institute for the past six years. Learn more at www.hasbro.com,and follow us on Twitter(@Hasbro & @HasbroNews)and Instagram(@Hasbro).

About The Autism Project

The Autism Project is a unique collaboration of parents, professionals, and community members who provide quality support, training, and programming - accessible to all - for children and youth with an autism spectrum disorder, their families, and those who serve them. The Autism Project's vision is a world where individuals with an ASD are valued, actively participating members of their communities.

Find out more at www.theautismproject.org.

© 2017 Hasbro, Inc. All Rights Reserved

Hasbro to Match Donations to Toys for Tots This Holiday Season with New Philantropic Scheme

Transformers News: Hasbro to Match Donations to Toys for Tots This Holiday Season with New Philantropic Scheme
Date: Friday, December 8th 2017 11:47am CST
Categories: Toy News, Press Releases, Company News
Posted by: Va'al | Credit(s): PRNewswire

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Hasbro are no strangers to philanthropic gesture and campaigns, and it looks like they'll be supporting their more generous side once again this year - though with a first-time campaign called Be Fearless Be Kind. The company is joining up with the Toys for Tots scheme, a US Marine Corps foundation that supports families less fortunate and in need through the winter period in particular.

Specifically, Hasbro will be matching all donations made through the foundation: for each toy or game, they will add a second toy or game, up to a total of 1 million toys. There have been reports of some hiccups in the campaign itself, though not related to either Toys for Tots or Hasbro themselves - you can read more on that here - but all seems to have settled pretty quickly. Read more on this new scheme below!


TRIANGLE, Va., Nov. 16, 2017 /PRNewswire/ -- The U.S. Marine Corps Reserve Toys for Tots Program and global play and entertainment company, Hasbro, Inc. (NASDAQ: HAS), announced today a new holiday matching campaign that will bring joy to even more children in need this holiday season. For every new, unwrapped toy or game donated by individuals to any Toys for Tots local campaign through the 2017 holiday season, Hasbro will also donate a new toy or game as part of its BE FEARLESS BE KIND philanthropic initiative, up to one million gifts.

"The holidays can be a trying time for families in need and oftentimes we're low on toys by early December. This gift from Hasbro will help our U.S. Marine Corps reservists and volunteers bring smiles to the faces of so many more children who need our help," said Lieutenant General H.P. Osman, USMC (Ret), President and CEO, Marine Toys for Tots Foundation.

A corporate partner for more than 20 years, Hasbro has helped to deliver more than 3.5 million toys and games nationwide through its annual support of Toys for Tots. This year, the company seeks to inspire even more donations through this holiday matching campaign. To find a local Toys for Tots unit and learn more about how to make a donation, please visit: http://www.toysfortots.org/donate/toys.aspx.

"The U.S. Marine Corps Reserve and the Toys for Tots Program truly embody what it means to be both fearless and kind, and with such great need in communities throughout the country, their work is more important than ever," said John Frascotti, President of Hasbro. "Through our BE FEARLESS BE KIND initiative, Hasbro hopes to inspire kids to make a difference in the world. We want even more families to feel inspired to donate, knowing their one donation will actually mean two gifts for children in need."

Through the generosity of individuals, organizations and businesses, combined with a dedicated corps of over 35,000 volunteers across the country, Toys for Tots plays an active role in creating a more inclusive world and inspiring others to make a difference in their communities. With the holiday season rapidly approaching, families who struggle to make ends meet seek additional support to provide their children with a little joy during this special time of year.

This holiday, local toy drives will be held in more than 800 communities covering all 50 states, the District of Columbia, Puerto Rico, Guam and the Virgin Islands.

BE FEARLESS BE KIND is Hasbro's signature philanthropic initiative, designed to empower kids to have the compassion and courage to stand up for others, to be inclusive and to make a difference in the world. In 2016, the company impacted more than 3.8 million children worldwide through its many philanthropic programs like BE FEARLESS BE KIND and partnerships with organizations like Toys for Tots.

Families or volunteers who have been impacted by Toys for Tots over the years are encouraged to share their stories at: stories.toysfortots.org.

About Toys for Tots Foundation
The Marine Toys for Tots Foundation, an IRS recognized 501(c)(3) not-for-profit public charity, is the fundraising, funding and support organization for the U.S. Marine Corps Reserve Toys for Tots Program. The Foundation was created at the behest of the U.S. Marine Corps and provides support in accordance with a Memorandum of Understanding with the Commander, Marine Forces Reserve, who directs the U.S. Marine Corps Reserve Toys for Tots Program. The Foundation has supported Toys for Tots since 1991 and supplemented local campaigns with tens of millions of toys valued at hundreds of millions of dollars. For more information, visit www.toysfortots.org.


Transformers News: Hasbro to Match Donations to Toys for Tots This Holiday Season with New Philantropic Scheme

Transformers News: Hasbro to Match Donations to Toys for Tots This Holiday Season with New Philantropic Scheme

Transformers News: Hasbro to Match Donations to Toys for Tots This Holiday Season with New Philantropic Scheme

Transformers News: Hasbro to Match Donations to Toys for Tots This Holiday Season with New Philantropic Scheme

Hasbro Report: Hasbro Announces Quarterly Cash Dividend on Common Shares

Transformers News: Hasbro Report: Hasbro Announces Quarterly Cash Dividend on Common Shares
Date: Thursday, December 7th 2017 3:06pm CST
Categories: Press Releases, Company News
Posted by: Tyrannacon | Credit(s): Business Wire, Hasbro

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On Business Wire, Hasbro has launched a news release today detailing their quarterly cash dividends. Here is what was reported:

December 07, 2017 12:32 PM Eastern Standard Time
PAWTUCKET, R.I.--(BUSINESS WIRE)--Hasbro, Inc. (NASDAQ: HAS) today announced that its Board of Directors has declared a quarterly cash dividend of $0.57 per common share. The dividend will be payable on February 15, 2018 to shareholders of record at the close of business on February 1, 2018.

About Hasbro

Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to Creating the World's Best Play Experiences. From toys and games to television, movies, digital gaming and consumer products, Hasbro offers a variety of ways for audiences to experience its iconic brands, including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, LITTLEST PET SHOP and MAGIC: THE GATHERING, as well as premier partner brands. Through Hasbro Studios and its film labels, Allspark Pictures and Allspark Animation, the Company is building its brands globally through great storytelling and content on all screens. Hasbro is committed to making the world a better place for children and their families through corporate social responsibility and philanthropy. Hasbro ranked No. 1 on the 2017 100 Best Corporate Citizens list by CR Magazine, and has been named one of the World’s Most Ethical Companies® by Ethisphere Institute for the past six years. Learn more at http://www.hasbro.com, and follow us on Twitter (@Hasbro & @HasbroNews) and Instagram (@Hasbro).

HAS-D

Contacts
Hasbro, Inc.
Investor Contact:
Debbie Hancock, 401-727-5401
debbie.hancock@hasbro.com
or
Press Contact:
Julie Duffy, 401-727-5931
julie.duffy@hasbro.com

Paramount and Hasbro to Produce and Distribute Live Action and Animated Content

Transformers News: Paramount and Hasbro to Produce and Distribute Live Action and Animated Content
Date: Friday, November 3rd 2017 3:15pm CDT
Categories: Live Action Movie News, Press Releases, Company News
Posted by: Seibertron

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Transformers News: Paramount and Hasbro to Produce and Distribute Live Action and Animated Content

Paramount Pictures and Hasbro to Produce and Distribute Live Action and Animated Content Under Five Year Exclusive Relationship

November 03, 2017 08:37 AM Eastern Daylight Time

HOLLYWOOD--(BUSINESS WIRE)--Paramount Pictures and Hasbro, Inc. today announced that they will be teaming up to produce and distribute content based on Hasbro brands, as well as original stories. The two companies will collaborate on live action and animated films, with Hasbro’s Allspark Pictures and Allspark Animation playing an active role alongside Paramount Pictures in development and production.

This announcement expands upon an existing relationship between the two companies. Hasbro and Paramount have partnered on five Transformers movies to date, as well as two G.I. Joe films, and the first Transformers spinoff, Bumblebee, is slated for December 2018.

"Paramount has been a valuable partner of Hasbro’s for more than a decade, and we’re looking forward to taking our relationship to the next level," said Brian Goldner, Chairman and CEO, Hasbro. "Storytelling, in its many forms, is revolutionizing our business and differentiating Hasbro in all sectors where we operate. We look forward to collaborating with the talented team at Paramount to create powerful new stories for kids, fans and families globally."

While terms of the relationship are not being disclosed, Paramount and Hasbro will partner on financing projects at varying levels of investment, and Paramount will distribute the projects produced during the five year term of this deal worldwide. Paramount and Hasbro will also collaborate on television programming.

"Hasbro has an enormous array of exceptional brands, so this expansion of our relationship is incredibly exciting," said Paramount Pictures Chairman and CEO, Jim Gianopulos. "We look forward to working with Brian Goldner and Stephen Davis and the Hasbro and Allspark teams to create extraordinary film properties for all audiences."

Hasbro recently hired Greg Mooradian as president of Allspark Pictures, with responsibility for live action film and television. Allspark Animation, the company’s label for animated film and television content, is led by Hasbro’s Meghan McCarthy. Hasbro acquired Boulder Media in 2016, a leading animation studio based in Dublin, Ireland, to produce its television and film animation. Hasbro Studios, its distribution arm which the company founded in 2009, distributes TV and digital content to more than 190 territories globally. The entertainment division reports to Hasbro’s Chief Content Officer, Stephen Davis.

About Paramount Pictures Corporation

Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment, is a unit of Viacom (NASDAQ: VIAB, VIA), a leading content company with prominent and respected film, television and digital entertainment brands. Paramount controls a collection of some of the most powerful brands in filmed entertainment, including Paramount Pictures, Paramount Animation, Paramount Television, Paramount Players, MTV Films, and Nickelodeon Movies. PPC operations also include Paramount Home Media Distribution, Paramount Pictures International, Paramount Licensing Inc., and Paramount Studio Group.

About Hasbro

Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to Creating the World's Best Play Experiences. From toys and games to television, movies, digital gaming and consumer products, Hasbro offers a variety of ways for audiences to experience its iconic brands, including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, LITTLEST PET SHOP and MAGIC: THE GATHERING, as well as premier partner brands. Through Hasbro Studios and its film labels, Allspark Pictures and Allspark Animation, the Company is building its brands globally through great storytelling and content on all screens. Hasbro is committed to making the world a better place for children and their families through corporate social responsibility and philanthropy. Hasbro ranked No. 1 on the 2017 100 Best Corporate Citizens list by CR Magazine, and has been named one of the World’s Most Ethical Companies® by Ethisphere Institute for the past six years. Learn more at http://www.hasbro.com, and follow us on Twitter (@Hasbro & @HasbroNews) and Instagram (@Hasbro).

© 2017 Hasbro, Inc. All Rights Reserved.

HAS-C
HAS-LIC


Contacts
Press Contact:
Hasbro, Inc.
Julie Duffy, 401-727-5931
julie.duffy@hasbro.com
or
Investor Relations Contact:
Hasbro, Inc.
Debbie Hancock, 401-727-5464
debbie.hancock@hasbro.com
or
Press Contact:
Paramount Pictures Corporation
Chris Petrikin, 323-956-4420
chris_petrikin@paramount.com

Hasbro Announces Dates for 2019 #HASCON Event

Transformers News: Hasbro Announces Dates for 2019 #HASCON Event
Date: Monday, October 30th 2017 11:19am CDT
Categories: Event News, Press Releases, Company News
Posted by: Va'al | Credit(s): Hasbro

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Views: 13,118

The title is not a typo: the next iteration of the Hasbro-run event that brings together all their franchises under one roof in their own backyard will not be back for another year - but it will be back! Taking place in Providence again, Hascon will return on September, 6-8 2019. You can find out the whole information we have so far in the press release below, and revisit our Hascon 2017 coverage through our galleries and stories!

Hasbro Announces Dates for 2019 HASCON Event

Second-Ever HASCON FANmily Event Scheduled for Sept. 6-8, 2019 in Providence, R.I.


PAWTUCKET, R.I. – Hasbro, Inc. (NASDAQ:HAS) today announced that it will host its second-ever HASCON event Sept. 6 - 8, 2019, in Providence, R.I. at the Rhode Island Convention Center and Dunkin’ Donuts Center.

Hasbro hosted its inaugural HASCON event this past September, offering families and fans of all ages a completely new way to experience its brands, and a behind-the-scenes pass to the world of Hasbro. The event featured three days of hands-on brand experiences, meet-and-greets, sneak peeks, concerts, exclusive reveals, star-studded panels and fan-centric surprises.

"We couldn’t be happier with the feedback we’ve received from our inaugural HASCON event," said John Frascotti, president, Hasbro, Inc. "We’re looking forward to once again delivering immersive entertainment experiences around our brands for fans and families in 2019."

The 2017 event featured dozens of meet-and-greet opportunities with celebrities, athletes and influencers, including Mark Wahlberg, Stan Lee, David Ortiz, James White, Dude Perfect, Maddie Ziegler, James Gunn, Zach King, Peter Cullen, Frank Welker, and Isabela Moner, among others. Concerts by Flo Rida and Daya were included with the purchase of a general admission HASCON ticket. Guests were also invited to audition for a Hasbro video, and to select a toy or game to donate to the Marine Toys for Tots for children impacted by recent hurricanes.

More details about the 2019 HASCON event, including information about ticket packages, will be posted on http://hascon.hasbro.com.
About Hasbro

Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to Creating the World's Best Play Experiences. From toys and games to television, movies, digital gaming and consumer products, Hasbro offers a variety of ways for audiences to experience its iconic brands, including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, LITTLEST PET SHOP and MAGIC: THE GATHERING, as well as premier partner brands. The Company's Hasbro Studios and its film label, Allspark Pictures, are building its brands globally through great storytelling and content on all screens. Through its commitment to corporate social responsibility and philanthropy, Hasbro is helping to make the world a better place for children and their families. Hasbro ranked No. 1 on the 2017 100 Best Corporate Citizens list by CR Magazine, and has been named one of the World’s Most Ethical Companies® by Ethisphere Institute for the past six years. Learn more at www.hasbro.com, and follow us on Twitter (@Hasbro & @HasbroNews) and Instagram (@Hasbro).

© 2017 Hasbro, Inc. All Rights Reserved.


Transformers News: HASCON 2019 Thread

A Message from Dave Brandon, Chairman & CEO, Toys'R'Us

Transformers News: A Message from Dave Brandon, Chairman & CEO, Toys'R'Us
Date: Sunday, October 29th 2017 3:33am CDT
Categories: Press Releases, Company News
Posted by: Va'al | Credit(s): TRU

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We have received communication from Dave Brandon, the CEO of Toys'R'Us, given all the news about their Chapter 11 process and its repercussions on Hasbro and toy sales in general for this year, speaking on how the stores will be dealing with it all, and how they plan on assuaging some fears of the general public. You can read the whole message below, and join the conversation in the Energon Pub.

Dear Valued Customer,

As you may know, in September we announced that we were beginning a formal process – known as Chapter 11 – designed to strengthen our financial position and allow us to reinvest in our business. This was a proactive and voluntary move that gives us the opportunity to reset and do the things necessary to continue to earn your business now and well into the future.

I’m writing today because I want to assure you that you can continue to shop with us with confidence, in store or online. Your local Toys"R"Us and Babies"R"Us stores are open and our team members are standing by ready to help. You should also know that we are continuing to honor our various customer programs including Registry, Endless Earnings, Geoffrey's Birthday Club, gift cards and warranties.

With the holidays just around the corner, we have a number of exciting things in store for you:

Price Match Promise¹ – If you find a toy or baby product at a lower price at one of our competitors, Toys"R"Us will match the price. Not only will we match competitor’s prices in store, we’ll donate an additional $1 to Toys for Tots every time you price match now thru 12/24, up to $1 million.

Parents Night Out² – As a parent, I found it was always tough to find time to shop when the kids weren’t looking, so this year Toys"R"Us is hosting special events on Sunday, November 12 and Thursday, November 30 from 8-10pm local time. During these very special events, customers will have access to a shopping expert, hot toy demonstrations, games and treats (think hot chocolate bar, raffles and more) plus a sweepstakes where Rewards"R"Us members have a chance to win a trip for 4 to New York City.

Layaway and Then Some³ – We will once again offer free layaway services this holiday season, waiving the usual fee. Plus, every single day from Sunday, November 5, through Saturday, December 9, Toys"R"Us will select one layaway customer who will receive a $200 TRU gift card to put towards their layaway.

Play Lab – I have seven grandkids who would love nothing more than to visit one of our stores to test drive the newest toys. On Sunday, November 1, forty-two Toys"R"Us locations across the country will open designated play spaces in their stores. Shopping list meets play time.

Play Chaser™ – Our new augmented reality gaming app is turning our toy stores into an interactive playground. It’s also connected to our much-awaited holiday catalog, The Ultimate Guide to Play. Kids can now build their favorites list using the app.


These are just a few of the exciting changes I’m most excited for this holiday. No matter how you choose to shop with us, know that you can continue to count on us for an outstanding experience. We have been in the business of bringing joy to kids for nearly seven decades, and we welcome the opportunity to serve you this holiday season and long into the future.


Sincerely,

Transformers News: A Message from Dave Brandon, Chairman & CEO, Toys'R'Us

Hasbro Reports Revenue, Net Earnings and Earnings Per Share Growth for Third Quarter 2017

Transformers News: Hasbro Reports Revenue, Net Earnings and Earnings Per Share Growth for Third Quarter 2017
Date: Monday, October 23rd 2017 1:39pm CDT
Categories: Press Releases, Company News
Posted by: Va'al | Credit(s): Hasbro

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Directly from Hasbro HQ, we've received a condensed report on their quarterly report (Q3 2017, specifically), and links to their full presentation from their webcast and more. You can find the number-dense report copied below, and head here for the PowerPoint slides - plus take a look at the infographic they also shared below, with Tony Stark Brian Goldner's face to promote the entire company to investors!

Hasbro Reports Revenue, Net Earnings and Earnings Per Share Growth for Third Quarter 2017

Third quarter 2017 revenues increased 7% to $1.79 billion, including 7% revenue growth in the U.S. and Canada segment; 7% in the International segment, including a favorable $27.9 million in foreign exchange; and 4% in the Entertainment and Licensing segment;
Revenue growth in Franchise Brands, Hasbro Gaming and Emerging Brands;
Operating profit essentially flat at $360.9 million, or 20.1% of net revenues;
Net earnings increased 3% to $265.6 million, or $2.09 per diluted share; Reported net earnings include a $0.04 per diluted share benefit versus third quarter 2016 from the adoption of FASB ASU No. 2016-09;
Company returned $164.3 million to shareholders during the quarter: $71.4 million in dividends and $92.9 million in share repurchase;
Quarter-end cash and cash equivalents of $1.2 billion.

PAWTUCKET, R.I.--(BUSINESS WIRE)-- Hasbro, Inc. (NASDAQ: HAS) today reported financial results for the third quarter 2017. Net revenues for the third quarter 2017 increased 7% to $1.79 billion versus $1.68 billion in 2016. Third quarter 2017 revenues include a favorable $29.6 million impact from foreign exchange.

Net earnings for the third quarter 2017 increased 3% to $265.6 million, or $2.09 per diluted share, compared to $257.8 million, or $2.03 per diluted share, in 2016. Reported net earnings include a $0.04 per diluted share benefit versus third quarter 2016 from the adoption of FASB ASU No. 2016-09, Improvements to Employee Share-Based Payment Accounting.

"The global Hasbro team delivered another good quarter. Our Brand Blueprint strategy is successfully driving the business despite a challenging economic environment in the U.K. and Brazil, as well as a short-term retailer disruption," said Brian Goldner, Hasbro's chairman and chief executive officer. "As a result of the Toys"R"Us bankruptcy filing in the U.S. and Canada, there was a negative impact on our quarterly revenues and operating profit. However, our multi-platform content strategy, combined with an industry leading investment in innovation and an omni-channel commercial approach, is driving strong consumer takeaway heading into the holiday season as consumers engage with Hasbro brands across a multitude of experiences."

"The quarter presented several obstacles, but the team delivered with higher revenue and earnings, as well as executing nearly $93 million of share repurchases," said Deborah Thomas, Hasbro's chief financial officer. "We are well positioned for the holiday, including good quality inventory at Hasbro and at retail, backed by strong consumer momentum. We continue to work closely with Toys"R"Us as we head into the holiday period. Given our new view to the holiday based on Toys"R"Us and the economic outlook in certain markets, our updated expectation is fourth quarter revenues will increase in a range of 4% to 7% versus the fourth quarter 2016."

Third Quarter 2017 Major Segment Performance

Net Revenues ($ Millions) Operating Profit ($ Millions)
Q3 2017 Q3 2016 % Change Q3 2017 Q3 2016 % Change
U.S. and Canada $993.8 $932.8 +7% $217.3 $228.0 -5%
International $739.2 $690.7 +7% $132.0 $133.1 -1%
Entertainment and Licensing $58.4 $56.1 +4% $16.9 $14.1 +20%


Third quarter 2017 U.S. and Canada segment net revenues increased 7% to $993.8 million compared to $932.8 million in 2016. The segment was negatively impacted by the Toys"R"Us bankruptcy in the U.S. and Canada. In combination with a shift in product mix, this contributed to the 5% decline in the U.S. and Canada segment quarterly operating profit to $217.3 million, or 21.9% of net revenues, compared to $228.0 million, or 24.4% of net revenues, in 2016.

International segment net revenues increased 7% to $739.2 million compared to $690.7 million in 2016. Third quarter 2017 International segment revenues include a favorable $27.9 million impact of foreign exchange. On a regional basis, Europe revenues increased 3%, Latin America increased 13% and Asia Pacific increased 17%. Emerging markets revenues increased 8% in the quarter. International segment operating profit decreased $1.1 million to $132.0 million, or 17.9% of net revenues, compared to $133.1 million, or 19.3% of net revenues, in 2016.

Entertainment and Licensing segment net revenues grew 4% to $58.4 million compared to $56.1 million in 2016, behind higher consumer products and entertainment revenues. The Entertainment and Licensing segment operating profit increased 20%, to $16.9 million, or 28.9% of net revenues, compared to $14.1 million, or 25.1% of net revenues, in 2016.

Third Quarter 2017 Brand Portfolio Performance

Net Revenues ($ Millions)
Q3 2017 Q3 2016 % Change

Nine Months
2017


Nine Months
2016


%
Change
Franchise Brands $827.3 $773.4 +7% $1,803.8 $1,642.1 +10%
Partner Brands $485.7 $493.7 -2% $928.7 $979.1 -5%
Hasbro Gaming* $280.1 $229.9 +22% $549.7 $456.5 +20%
Emerging Brands $198.4 $182.8 +9% $331.4 $312.3 +6%


*Hasbro's total gaming category, including all gaming revenue, most notably MAGIC: THE GATHERING and MONOPOLY, which are included in Franchise Brands in the table above, totaled $424.8 million for the third quarter 2017, up 4%, versus $409.5 million in the third quarter 2016 and up 10% to $951.4 million for the nine months 2017 versus $868.4 million for the nine months 2016. Hasbro believes its gaming portfolio is a competitive differentiator and views it in its entirety.

Third quarter 2017 Franchise Brand revenues increased 7% to $827.3 million driven by revenue growth in NERF, TRANSFORMERS, MY LITTLE PONY and MONOPOLY. Franchise Brand revenue grew in all three major operating segments.

Partner Brand revenues decreased 2% to $485.7 million. BEYBLADE, STAR WARS, DISNEY DESCENDANTS and SESAME STREET posted revenue gains in the quarter. This was more than offset by declines in certain brands, including YO-KAI WATCH as well as DREAMWORKS' TROLLS which was down versus last year's launch of movie product. Partner Brand revenues increased in the U.S. and Canada segment and declined in the International segment.

Hasbro Gaming revenues grew 22% to $280.1 million driven by Hasbro's diverse gaming portfolio, including face-to-face and digital gaming. New social games drove significant growth, including SPEAK OUT and FANTASTIC GYMNASTICS along with revenue growth in several other games brands. Hasbro Gaming revenue grew in the U.S. and Canada and International segments. Hasbro's total gaming category grew 4% to $424.8 million, including revenue growth from MONOPOLY and an expected decline in MAGIC: THE GATHERING.

Emerging Brands revenue increased 9% to $198.3 million, driven primarily by growth in BABY ALIVE and FURREAL FRIENDS. Emerging Brand revenue grew in the U.S. and Canada and Entertainment and Licensing segments.

Dividend and Share Repurchase

The Company paid $71.4 million in cash dividends to shareholders during the third quarter 2017. The next quarterly cash dividend payment of $0.57 per common share is scheduled for November 15, 2017 to shareholders of record at the close of business on November 1, 2017.

During the third quarter, Hasbro repurchased 947,300 shares of common stock at a total cost of $92.9 million and an average price of $98.06 per share. Hasbro repurchased $111.5 million worth of common stock during the first three quarters of 2017. At quarter-end, $216.5 million remained available in the current share repurchase authorization.

Conference Call Webcast

Hasbro will webcast its third quarter 2017 earnings conference call at 8:30 a.m. Eastern Time today. To listen to the live webcast and access the accompanying presentation slides, please go to http://investor.hasbro.com. The replay of the call will be available on Hasbro's web site approximately 2 hours following completion of the call.

About Hasbro: Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to Creating the World's Best Play Experiences. From toys and games to television, movies, digital gaming and consumer products, Hasbro offers a variety of ways for audiences to experience its iconic brands, including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, LITTLEST PET SHOP and MAGIC: THE GATHERING. The Company's Hasbro Studios and its film label, Allspark Pictures, are building its brands globally through great storytelling and content on all screens. Through its commitment to corporate social responsibility and philanthropy, Hasbro is helping to make the world a better place for children and their families. Learn more at http://www.hasbro.com, and follow us on Twitter (@Hasbro & @HasbroNews) and Instagram (@Hasbro).

© 2017 Hasbro, Inc. All Rights Reserved.

Certain statements in this release contain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. These statements include expectations concerning the Company's potential performance in the future and the Company's ability to achieve its other financial and business goals and may be identified by the use of forward-looking words or phrases. The Company's actual actions or results may differ materially from those expected or anticipated in the forward-looking statements due to both known and unknown risks and uncertainties. Specific factors that might cause such a difference include, but are not limited to: (i) the Company's ability to design, develop, produce, manufacture, source and ship products on a timely and cost-effective basis, as well as interest in and purchase of those products by retail customers and consumers in quantities and at prices that will be sufficient to profitably recover the Company's costs; (ii) downturns in economic conditions affecting the Company's markets which can negatively impact the Company's retail customers and consumers, and which can result in lower employment levels, lower consumer disposable income and spending, including lower spending on purchases of the Company's products; (iii) other factors which can lower discretionary consumer spending, such as higher costs for fuel and food, drops in the value of homes or other consumer assets, and high levels of consumer debt; (iv) potential difficulties or delays the Company may experience in implementing cost savings and efficiency enhancing initiatives; (v) other economic and public health conditions or regulatory changes in the markets in which the Company and its customers and suppliers operate which could create delays or increase the Company's costs, such as higher commodity prices, labor costs or transportation costs, or outbreaks of disease; (vi) currency fluctuations, including movements in foreign exchange rates, which can lower the Company's net revenues and earnings, and significantly impact the Company's costs; (vii) the concentration of the Company's customers, potentially increasing the negative impact to the Company of difficulties experienced by any of the Company's customers or changes in their purchasing or selling patterns; (viii) consumer interest in and acceptance of the Discovery Family Channel, and programming created by Hasbro Studios, and other factors impacting the financial performance of the network and Hasbro Studios; (ix) the inventory policies of the Company's retail customers, including retailers' potential decisions to lower their inventories, even if it results in lost sales, as well as the concentration of the Company's revenues in the second half and fourth quarter of the year, which coupled with reliance by retailers on quick response inventory management techniques increases the risk of underproduction of popular items, overproduction of less popular items and failure to achieve compressed shipping schedules; (x) delays, increased costs or difficulties associated with any of our or our partners' planned digital applications or media initiatives; (xi) work disruptions, which may impact the Company's ability to manufacture or deliver product in a timely and cost-effective manner; (xii) the bankruptcy or other lack of success of one of the Company's significant retailers which could negatively impact the Company's revenues or bad debt exposure; (xiii) the impact of competition on revenues, margins and other aspects of the Company's business, including the ability to offer Company products which consumers choose to buy instead of competitive products, the ability to secure, maintain and renew popular licenses and the ability to attract and retain talented employees; (xiv) concentration of manufacturing for many of the Company's products in the People's Republic of China and the associated impact to the Company of social, economic or public health conditions and other factors affecting China, the movement of products into and out of China, the cost of producing products in China and exporting them to other countries; (xv) the risk of product recalls or product liability suits and costs associated with product safety regulations; (xvi) the impact of other market conditions, third party actions or approvals and competition which could reduce demand for the Company's products or delay or increase the cost of implementation of the Company's programs or alter the Company's actions and reduce actual results; (xvii) the impact of litigation or arbitration decisions or settlement actions; and (xviii) other risks and uncertainties as may be detailed from time to time in the Company's public announcements and Securities and Exchange Commission ("SEC") filings. The Company undertakes no obligation to make any revisions to the forward-looking statements contained in this release or to update them to reflect events or circumstances occurring after the date of this release.

This press release includes a non-GAAP financial measure as defined under SEC rules, specifically EBITDA. EBITDA represents net earnings attributable to Hasbro, Inc. excluding net loss attributable to noncontrolling interests, interest expense, income taxes, depreciation and amortization. As required by SEC rules, we have provided reconciliation on the attached schedule of this measure to the most directly comparable GAAP measure. Management believes that EBITDA is one of the appropriate measures for evaluating the operating performance of the Company because it reflects the resources available for strategic opportunities including, among others, to invest in the business, strengthen the balance sheet, and make strategic acquisitions. This non-GAAP measure should be considered in addition to, not as a substitute for, or superior to, net earnings or other measures of financial performance prepared in accordance with GAAP as more fully discussed in the Company's financial statements and filings with the SEC. As used herein, "GAAP" refers to accounting principles generally accepted in the United States of America.

HAS-E

HASBRO, INC.
CONDENSED CONSOLIDATED BALANCE SHEETS
(Unaudited)

(Thousands of Dollars)
October 1, 2017

September 25,
2016
ASSETS
Cash and Cash Equivalents $ 1,244,778 $ 830,372
Accounts Receivable, Net 1,655,752 1,452,931
Inventories 629,120 607,701
Other Current Assets 232,590 255,983
Total Current Assets 3,762,240 3,146,987
Property, Plant and Equipment, Net 263,862 247,231
Other Assets 1,518,546 1,560,929
Total Assets $ 5,544,648 $ 4,955,147


LIABILITIES, REDEEMABLE NONCONTROLLING INTERESTS
AND SHAREHOLDERS' EQUITY
Short-term Borrowings $ 189,012 $ 178,666
Current Portion of Long-term Debt - 349,611
Payables and Accrued Liabilities 1,295,745 1,087,442
Total Current Liabilities 1,484,757 1,615,719
Long-term Debt 1,693,261 1,198,461
Other Liabilities 410,378 364,378
Total Liabilities 3,588,396 3,178,558
Redeemable Noncontrolling Interests - 34,829
Total Shareholders' Equity 1,956,252 1,741,760
Total Liabilities, Redeemable Noncontrolling Interests
and Shareholders' Equity $ 5,544,648 $ 4,955,147

HASBRO, INC.
CONSOLIDATED STATEMENTS OF OPERATIONS
(Unaudited)
Quarter Ended Nine Months Ended

(Thousands of Dollars and Shares Except Per Share Data)

Oct. 1,
2017


% Net
Revenues


Sept. 25,
2016


% Net
Revenues


Oct. 1,
2017


% Net
Revenues


Sept. 25,
2016


% Net
Revenues
Net Revenues $ 1,791,502 100.0 % $ 1,679,757 100.0 % $ 3,613,671 100.0 % $ 3,389,882 100.0 %
Costs and Expenses:
Cost of Sales 730,656 40.8 % 658,986 39.2 % 1,404,971 38.9 % 1,270,902 37.5 %
Royalties 139,222 7.8 % 134,294 8.0 % 282,754 7.8 % 273,671 8.1 %
Product Development 67,386 3.8 % 70,083 4.2 % 192,765 5.3 % 190,918 5.6 %
Advertising 168,926 9.4 % 154,132 9.2 % 342,236 9.5 % 320,948 9.5 %
Amortization of Intangibles 6,492 0.4 % 8,691 0.5 % 22,254 0.6 % 26,073 0.8 %
Program Production Cost Amortization 5,394 0.3 % 6,282 0.4 % 16,152 0.4 % 17,501 0.5 %
Selling, Distribution and Administration 312,482 17.4 % 285,188 17.0 % 813,268 22.5 % 756,978 22.3 %
Operating Profit 360,944 20.1 % 362,101 21.6 % 539,271 14.9 % 532,891 15.7 %
Interest Expense 25,072 1.4 % 24,305 1.4 % 73,752 2.0 % 72,263 2.1 %
Other Income, Net (13,969 ) -0.8 % (8,528 ) -0.5 % (42,045 ) -1.2 % (11,929 ) -0.4 %
Earnings before Income Taxes 349,841 19.5 % 346,324 20.6 % 507,564 14.0 % 472,557 13.9 %
Income Taxes 84,258 4.7 % 90,162 5.4 % 105,659 2.9 % 120,005 3.5 %
Net Earnings 265,583 14.8 % 256,162 15.2 % 401,905 11.1 % 352,552 10.4 %
Net Loss Attributable to Noncontrolling Interests - 0.0 % (1,636 ) -0.1 % - 0.0 % (6,103 ) -0.2 %
Net Earnings Attributable to Hasbro, Inc. $ 265,583 14.8 % $ 257,798 15.3 % $ 401,905 11.1 % $ 358,655 10.6 %

Per Common Share
Net Earnings Attributable to Hasbro, Inc.
Basic $ 2.12 $ 2.05 $ 3.21 $ 2.86
Diluted $ 2.09 $ 2.03 $ 3.16 $ 2.82

Cash Dividends Declared $ 0.57 $ 0.51 $ 1.71 $ 1.53

Weighted Average Number of Shares
Basic 125,170 125,500 125,204 125,414
Diluted 127,150 127,178 127,248 127,056

HASBRO, INC.
CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
(Unaudited)
(Thousands of Dollars)

Nine Months Ended
Oct. 1, 2017 Sept. 25, 2016
Cash Flows from Operating Activities:
Net Earnings $ 401,905 $ 352,552
Non-cash Adjustments 185,413 182,142
Changes in Operating Assets and Liabilities (385,522 ) (339,287 )
Net Cash Provided by Operating Activities 201,796 195,407

Cash Flows from Investing Activities:
Additions to Property, Plant and Equipment (102,512 ) (103,639 )
Acquisitions and Investments, Net of Cash Acquired - (12,436 )
Other 5,516 25,576
Net Cash Utilized by Investing Activities (96,996 ) (90,499 )

Cash Flows from Financing Activities:
Proceeds from Borrowings with Maturity Greater Than 3 Months 493,878 -
Repayments of Borrowings with Maturity Greater Than 3 Months (350,000 ) -
Net Proceeds from (Repayments of) Short-term Borrowings 15,663 14,160
Purchases of Common Stock (112,241 ) (104,273 )
Stock-based Compensation Transactions 29,432 37,515
Dividends Paid (206,012 ) (185,265 )
Employee Taxes Paid for Shares Withheld (31,973 ) (21,914 )
Other - 762
Net Cash Utilized by Financing Activities (161,253 ) (259,015 )

Effect of Exchange Rate Changes on Cash 18,946 7,729

Cash and Cash Equivalents at Beginning of Year 1,282,285 976,750

Cash and Cash Equivalents at End of Period $ 1,244,778 $ 830,372


Certain reclassifications have been made to the prior year cash flow statement to conform to the
current year presentation.

HASBRO, INC.
SUPPLEMENTAL FINANCIAL DATA
(Unaudited)
(Thousands of Dollars) Quarter Ended Nine Months Ended


Oct. 1,
2017


Sept. 25,
2016


%
Change


Oct. 1,
2017


Sept. 25,
2016


%
Change

Major Segment Results


U.S. and Canada Segment:

External Net Revenues $ 993,833 $ 932,844 7 % $ 1,939,837 $ 1,802,391 8 %
Operating Profit 217,278 228,034 -5 % 363,589 364,322 0 %
Operating Margin 21.9 % 24.4 % 18.7 % 20.2 %


International Segment:

External Net Revenues 739,229 690,745 7 % 1,511,074 1,436,911 5 %
Operating Profit 132,007 133,075 -1 % 149,435 165,582 -10 %
Operating Margin 17.9 % 19.3 % 9.9 % 11.5 %


Entertainment and Licensing Segment:

External Net Revenues 58,440 56,130 4 % 162,663 150,521 8 %
Operating Profit 16,910 14,095 20 % 39,580 33,367 19 %
Operating Margin 28.9 % 25.1 % 24.3 % 22.2 %


International Segment Net Revenues by Major Geographic Region

Europe $ 467,740 $ 452,834 3 % $ 921,467 $ 905,081 2 %
Latin America 174,446 154,985 13 % 339,071 307,949 10 %
Asia Pacific 97,043 82,926 17 % 250,536 223,881 12 %
Total $ 739,229 $ 690,745 $ 1,511,074 $ 1,436,911


Net Revenues by Brand Portfolio

Franchise Brands $ 827,282 $ 773,415 7 % $ 1,803,744 $ 1,642,057 10 %
Partner Brands 485,747 493,738 -2 % 928,724 979,051 -5 %
Hasbro Gaming 280,097 229,850 22 % 549,736 456,516 20 %
Emerging Brands 198,376 182,754 9 % 331,467 312,258 6 %
Total Net Revenues $ 1,791,502 $ 1,679,757 $ 3,613,671 $ 3,389,882


Hasbro's total gaming category, including all gaming revenue, most notably MAGIC: THE GATHERING and MONOPOLY,
totaled $424,836 and $951,386 for the three and nine months ended October 1, 2017, respectively, up 4% and 10%, respectively, from
revenues of $409,528 and $868,373 for the three and nine months ended September 25, 2016, respectively.



Reconciliation of EBITDA

Net Earnings Attributable to Hasbro, Inc. $ 265,583 $ 257,798 $ 401,905 $ 358,655
Net Loss Attributable to Noncontrolling Interests - (1,636 ) - (6,103 )
Interest Expense 25,072 24,305 73,752 72,263
Income Taxes 84,258 90,162 105,659 120,005
Depreciation 42,062 32,236 107,853 89,327
Amortization of Intangibles 6,492 8,691 22,254 26,073
EBITDA $ 423,467 $ 411,556 $ 711,423 $ 660,220


Transformers News: Re: Hasbro Announces Quarterly Cash Dividend on Common Shares

Transformers Autobot Alliance Exhibition in China Announced by Hasbro and Cityneon

Transformers News: Transformers Autobot Alliance Exhibition in China Announced by Hasbro and Cityneon
Date: Thursday, October 19th 2017 8:57am CDT
Categories: Event News, Press Releases
Posted by: Tyrannacon | Credit(s): CISION PR Newswire

Discuss This Topic · Permanent Link
Views: 13,164

Transformers News: Transformers Autobot Alliance Exhibition in China Announced by Hasbro and Cityneon

On October 17th, 2017 it was announced that Cityneon Holdings Limited and Hasbro were launching the Autobots Alliance interactive Transformers expedition for fans in China this December in Chong Qing's Shin Kong Place. The exhibit says it will include interactive exhibits, allow people to learn the Transformer's unique language, and interact with their favorite robots in disguise through advanced technological means! Check out the press release below, here is hoping it will eventually end up globally for everybody else that enjoys the series.

SINGAPORE, Oct. 17, 2017 /PRNewswire/ -- Mainboard-listed Cityneon Holdings Limited (SGX:5HJ) ("Cityneon", the "Company", or collectively with its subsidiaries, the "Group"), a global innovator in exhibitions, and international branded play and entertainment company, Hasbro Inc. announce today that following years of research and significant development, the Transformers Autobot Alliance interactive exhibition will open its doors in December 2017 in Chong Qing's Shin Kong Place. The collaboration finds one of the most iconic entertainment brands, Transformers, at the center of an awe-inspiring, walk-through attraction featuring familiar characters from the famed franchise such as Optimus Prime, Bumblebee, and Windblade.

Transformers Autobot Alliance (PRNewsfoto/Cityneon Holdings Limited) Transformers Autobot Alliance (PRNewsfoto/Cityneon Holdings Limited)
"This launch has been a long time coming with more than two years of research and development, and significant investment to create what will be one of the most talked about exhibitions to date," said Executive Chairman & Group CEO of Cityneon Holdings Limited, Ron Tan.

Transformers Autobot Alliance is the first exhibit of its kind to showcase the larger-than-life robots, as well as special effects, reflex tests, virtual reality, motion sensing, and other features surrounding the brand, staying true to the tagline "More than Meets the Eye." Fans will even have the chance to learn the Transformers language and decode missions throughout the exhibit.

This exhibit marks the start of a collaboration with Hasbro, Inc. that allows Cityneon to tour this new exhibit in venues around the world.

"Opening Transformers Autobot Alliance with Cityneon is an exciting brand extension for us that will allow fans to interact with their favorite characters in an entirely new, immersive way. This carefully crafted attraction uses interactive technology to bring a more than meets the eye experience that Transformers fans of all ages will enjoy for years to come," said Tom Warner, SVP Transformers Franchise.

The exhibition is slated to open in December 2017 in the popular high-end shopping and living center, Shin Kong Place Chongqing. The more than 15,000 square foot attraction will also showcase a merchandise area for post-attraction purchases. Following a successful run with Cityneon and its Marvel Avengers S.T.A.T.I.O.N. attraction in Beijing Chaoyang Park and in Chong Qing, Starclouds will once again be the team to present the inaugural Transformers Autobot Alliance in Chong Qing.

"We're thrilled to continue our relationship with Cityneon, continuing to bring China these unique entertainment experiences," said Starclouds Chairman, Li Yao Han.

About Cityneon Holdings Limited

As a leading service agency, Cityneon specialises in crafting quality customer and brand experiences in the fields of Interior Architecture, Events, Exhibitions, Theme Parks and Intellectual Property Rights from the major studios: Marvel Avengers S.T.A.T.I.O.N exhibition, Hasbro Transformers Auto-bot Alliance and Jurassic World, The Exhibition.

Cityneon is committed to high excellence, precision and creativity, and is uniquely proficient in the conceptualisation and creation of immersive attractions, theme parks and exhibitions featuring state-of-the-art technologies and immersive storytelling.

With its global reach and international partnerships, Cityneon has the capability to serve its clients anywhere in the world. Cityneon (SGX:5HJ) has been listed on the Mainboard of the Singapore Stock Exchange since 2005, and is included in the Morgan Stanley Capital International, Inc (NYSE: MSCI) and MSCI Global Micro Cap Indexes -- Singapore Index. For more information, please visit http://www.cityneon.net.

About Hasbro


Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to Creating the World's Best Play Experiences. From toys and games to television, movies, digital gaming and consumer products, Hasbro offers a variety of ways for audiences to experience its iconic brands, including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, LITTLEST PET SHOP and MAGIC: THE GATHERING, as well as premier partner brands. The Company's Hasbro Studios and its film label, Allspark Pictures, are building its brands globally through great storytelling and content on all screens. Through its commitment to corporate social responsibility and philanthropy, Hasbro is helping to make the world a better place for children and their families. Hasbro ranked No. 1 on the 2017 100 Best Corporate Citizens list by CR Magazine, and has been named one of the World's Most Ethical Companies® by Ethisphere Institute for the past six years. Learn more at http://www.hasbro.com, and follow us on Twitter (@Hasbro & @HasbroNews) and Instagram (@Hasbro).

About Victory Hill Exhibitions Pte Ltd

Victory Hill Exhibitions is an exhibition, production and distribution company that delivers engaging, educational and immersive attractions for the global market. It is the industry leader in the creating and delivery of innovative, captivating content for events, immersive attractions, interior architecture and experiential environmental spaces.

VHE builds long-term strategic relationships of trust through the delivery of some of the most remarkable, critically acclaimed exhibitions in the world to the museum and entertainment industries. With the latest in technology and the finest in storytelling skill, its events are visually fascinating, educational, and utterly entertaining, enjoyed by visitors of all walks and ages.

VHE has also established strong working partnerships with major movie studios through movie franchise exhibitions like the SBR International Business Award-winning Marvel Avengers S.T.A.T.I.O.N with Disney's Marvel Studios (New York, Seoul, Paris, Las Vegas, Singapore, Beijing and Taipei), Hasbro's Transformers Autobot Alliance experience and Jurassic World- The Exhibition.

Victory Hill is wholly-owned subsidiary of Cityneon Holdings Ltd, a company listed on the mainboard of the Singapore Stock Exchange. For more information, please visit http://www.victoryhillexhibitions.com.


Transformers News: Transformers Autobot Alliance Exhibition in China Announced by Hasbro and Cityneon

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