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Hasbro wins legal battle against bootlegs in China

Transformers News: Hasbro wins legal battle against bootlegs in China
Date: Sunday, December 30th 2018 4:12am CST
Categories: Toy News, Press Releases, Company News, Knock Offs, Unlicensed Products News
Posted by: Emerje | Credit(s): Hasbro

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Views: 46,101

Fans of "third party not-Transformers", bootlegs, and over sized knockoff products tend to defend them by saying such things as, "if Hasbro cared they would do something about them" or "they're legal in China, things are more relaxed there". But that's never been entirely true. We've seen Hasbro do things like ban their sale (and attempted to do so with fan art) at BotCon and once requested the removal of their coverage from news sites while China has protected three dimensional trademarks (like toys) since 2001. They even introduced the administrative raid system for speedy resolutions and special "well-known" trademark protections based on consumer knowledge.

And that brings us to the current topic. Hasbro has announced on their corporate site that they've successfully defended their Transformers trademark in a criminal counterfeit case in a Chinese court based on an administrative raid from 2017. Hasbro claims this is only the latest in a string of cases with more to come. In this case three defendants were found guilty including two unnamed people that have been jailed and fined and an unidentified corporation that has been fined as well.

Hasbro's full press release can be found below (it isn't very long or detailed). We realize this is a hotly debated topic so we ask for some civility when discussing this in the Energon Pub.

Hasbro Trademark Rights Upheld in Criminal Case Involving Counterfeit TRANSFORMERS Products in China

December 20, 2018

PAWTUCKET, R.I.—December 20, 2018-- The Chinese court in Dongguan city of Guangdong Province has issued a judgment favorable to Hasbro, Inc. (NASDAQ: HAS) in a criminal case involving counterfeit TRANSFORMERS products.

Hasbro initiated an administrative raid action in 2017, which was transferred to the Public Security Bureau (PSB) due to the volume of counterfeit product and seriousness of the case. After a thorough investigation, three separate defendants, including two individuals and one corporate defendant, were found guilty of counterfeiting Hasbro’s trademarks and fined by the court, and the two individuals were sentenced to jail time. Thousands of counterfeit TRANSFORMERS products were confiscated and destroyed.

With strong support from various Chinese authorities, Hasbro has initiated many actions to enforce its intellectual property rights in China, and this is the latest of several criminal judgments involving counterfeit Hasbro products issued by Chinese courts in recent years.

“We take the protection of our intellectual property very seriously, and we will continue to investigate and pursue those who infringe on our rights,” said Tarrant Sibley, Hasbro’s Chief Legal Officer. “We are pleased with the ruling in this case, and will continue to vigorously enforce our intellectual property rights to combat the manufacturing and distribution of counterfeit products.”

About Hasbro

Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to Creating the World's Best Play Experiences. From toys and games to television, movies, digital gaming and consumer products, Hasbro offers a variety of ways for audiences to experience its iconic brands, including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, BABY ALIVE and MAGIC: THE GATHERING, as well as premier partner brands. Through its entertainment labels, Allspark Pictures and Allspark Animation, the Company is building its brands globally through great storytelling and content on all screens. Hasbro is committed to making the world a better place for children and their families through corporate social responsibility and philanthropy. Hasbro ranked No. 5 on the 2018 100 Best Corporate Citizens list by CR Magazine, and has been named one of the World’s Most Ethical Companies® by Ethisphere Institute for the past seven years. Learn more at http://www.hasbro.com, and follow us on Twitter (@Hasbro) and Instagram (@Hasbro).

International Amazon to Start Shipping to Australia Again

Transformers News: International Amazon to Start Shipping to Australia Again
Date: Wednesday, November 21st 2018 6:42pm CST
Categories: Toy News, Company News
Posted by: Qwan | Credit(s): news.com.au

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Views: 14,265

In what more-or-less constitutes another stage in an ongoing saga, US and International Amazon has resumed shipping its products to Australian customers this morning. This is quite good news for Australian online collectors, but given the time since the last development, a small amount of background may not go amiss.

In mid-2017, the Australian government announced its intent to apply GST on imports of all value, even below $1000 (the previous minimum to apply tax). In response some large international retailers, eBay and Amazon included, threatened to stop shipping items from their international branches to Australia. Though the change was subsequently postponed for a year, in mid-2018 it came into effect - and while eBay simply added GST for Australian buyers, Amazon followed through and prevented Australian customers from purchasing products from anywhere outside Australia.

Now it seems that decision has finally been reversed, allowing Australians to once again purchase and ship items from outside Australia. Though currently this is only possible on items sold directly by Amazon - third party sellers outside Australia still can't be bought from - this is great news for Australian collectors getting fed up with Amazon Australia's highly limited selection of Transformers, among other products.

If you're an Australian collector, how will this change influence your buying? Will it attract you back to buying from Amazon, or is it too late for you? Let us know on the Energon Pub Forums, and as always, stay tuned to Seibertron.com!

Transformers News: International Amazon to Start Shipping to Australia Again

Press Release for Deal Between Hasbro Studios and Cartoon Network + Paramount and Netflix Deal

Transformers News: Press Release for Deal Between Hasbro Studios and Cartoon Network + Paramount and Netflix Deal
Date: Tuesday, November 20th 2018 12:19pm CST
Categories: Movie Related News, Press Releases, Company News
Posted by: william-james88 | Credit(s): Observer, Hasbro

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Views: 17,145

There are a lot of corporate deals happening and many involve our beloved Transformers. We were sent a press release from Hasbro regarding an international distribution deal with Cartoon Network for Transformers: Cyberverse. Transformers: Cyberverse will be coming to Europe, Middle East, Africa and Latin America in late 2018. You can read the press release below.

In other deal news we have a pretty big one with confirmation that Paramount has partnered with Netflix to for a multi picture film deal. There are not a lot of details, but the article from the Observer states the following:
While no specific properties were mentioned on the call, the deal would seem to provide Netflix with access to valuable IP such as Transformers, Star Trek, Cloverfield and more.

This is because Paramount does own the license for Transformers films and if anyone is curious about what that entails legally, we unearthed Viacom's legal agreement/ownerhip details. You can click here to see it.


Hasbro Studios Announces International Distribution Deal with Cartoon Network for Transformers: Cyberverse

Transformers: Cyberverse to Roll Out to Europe, Middle East, Africa and Latin America Late 2018

Burbank, CA, November 20, 2018 - Hasbro Studios, the Los Angeles-based entertainment distribution division of Hasbro, Inc. (NASDAQ: HAS), announced today an international deal with Cartoon Network to distribute Season One of the hit animated series “Transformers: Cyberverse” to Europe, the Middle East, Africa and Latin America. The deal includes both linear and digital distribution to bring the show, which is already a hit on Cartoon Network in the U.S., to the rest of the world.

“We’re very excited to continue to grow our relationship with Cartoon Network,” said Finn Arnesen,

SVP Global Distribution & Development at Hasbro Studios. “They’re the perfect partner to bring ‘Transformers: Cyberverse’ to an international audience and allow fans around the world to enjoy a new Transformers saga that’s truly More Than Meets the Eye.”

In “Transformers: Cyberverse” Bumblebee is on a critical mission where lives are at stake. Only, he can’t remember what it is. It’s a good thing his best friend Windblade has found him to help repair his damaged memory chips. With each recovered memory, Bumblebee rediscovers his past adventures on Cybertron before coming to Earth. He relives fun moments when he played Cybertronian sports with his friends, and even tragic ones that would change his life. His past will shape him into becoming the hero we know today. As each memory is repaired, another clue comes to light that will lead them both to complete their shared mission to save their friends and Earth… however, the Decepticons are hot on their heels and time is running out.

About Hasbro

(NASDAQ: HAS) is a global play and entertainment company committed to Creating the World's Best Play Experiences. From toys and games to television, movies, digital gaming and consumer products, Hasbro offers a variety of ways for audiences to experience its iconic brands, including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, BABY ALIVE and MAGIC: THE GATHERING, as well as premier partner brands. Through its entertainment labels, Allspark Pictures and Allspark Animation, the Company is building its brands globally through great storytelling and content on all screens. Hasbro is committed to making the world a better place for children and their families through corporate social responsibility and philanthropy. Hasbro ranked No. 5 on the 2018 100 Best Corporate Citizens list by CR Magazine, and has been named one of the World’s Most Ethical Companies® by Ethisphere Institute for the past seven years. Learn more at http://www.hasbro.com, and follow us on Twitter (@Hasbro) and Instagram (@Hasbro).

About Cartoon Network

Cartoon Network is Turner’s global entertainment brand and the # 1 animation network in the U.S., offering the best in original content for kids and families with such hits as, Adventure Time, The Powerpuff Girls, Steven Universe, We Bare Bears and The Amazing World of Gumball. Seen in 192 countries and over 400 million homes, Cartoon Network is known for being a leader in innovation with its approach to engaging and inspiring kids at the intersection of creativity and technology.

Hasbro Facing 'Difficult Changes' and Investor Lawsuit

Transformers News: Hasbro Facing 'Difficult Changes' and Investor Lawsuit
Date: Friday, October 19th 2018 3:23am CDT
Categories: Press Releases, Company News
Posted by: Va'al | Credit(s): WPRI, Providence Journal, Marketwatch, Yahoo Finance

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Views: 17,605

We're getting news, alongside the quarterly investor calls and reports, that Hasbro seems to be having some issue at the moment, on a number of fronts.

According to a number of source, including the WPRI and the Providence Journal, there are indeed some 'difficult changes' happening over at the toy maker's, meaning that - despite no official confirmation - there may be some layoffs happening in the coming period (not ideal, given the holiday season approaching, and way too similar to the Toys R Us situation last year).

While the company won't confirm layoffs, Hasbro said Wednesday it is making "meaningful organizational changes" that will affect "a single-digit percentage" of its global workforce.

The Providence-based toymaker sent a statement to Eyewitness News after inquiries about possible layoffs at the company.

"While some of these changes are difficult, we must ensure we have the right teams in place with the right capabilities to lead the company into the future," spokeswoman Julie Duffy said in a statement. "We continue to add new capabilities based on our understanding of the consumer and how our retailers are going to market, while evolving the way we organize our business across our Brand Blueprint."


This, however, also follows what seems to be an investor lawsuit, conducted by Pomerantz Law Firm, concerning 'whether Hasbro and certain of its officers and/or directors have engaged in securities fraud or other unlawful business practices'. This apparently relates back to the financial report from last October, too.

The announcement of Hasbro making changes comes a day after Pomerantz Law Firm said that it is investigating claims on behalf of investors of Hasbro, Inc. as to whether Hasbro and certain of its officers and/or directors "have engaged in securities fraud or other unlawful business practices."

"The claims have no merit and we intend to vigorously defend against them," said Duffy and that the staff cuts are unrelated.

According to reports, in October of 2017 Hasbro said they saw a 5% decline in the Company’s U.S. and Canada segment’s operating profit to $217.3 million, compared to $228 million in 2016.

After the disclosures, Hasbro’s stock dropped $8.44 per share and closed at $89.75 per share on October 23, 2017.


We'll keep an eye on updates on this story, and bring them to you as soon as any developments arise, but do let us know your thoughts in the comments.

EDIT:

AcademyofDrX wrote:The excerpt below is directly from PR wire copy:

"According to the lawsuit, defendants throughout the Class Period made false and/or misleading statements and/or failed to disclose that: (1) Hasbro's relationship with Toys ''R'' Us was becoming increasingly important to Hasbro's business, but Toys ''R'' Us was in far worse financial condition than was being publicly reported; (2) Hasbro was experiencing significant undisclosed adverse sales issues in two key markets - the United Kingdom and Brazil - which were negatively impacting Hasbro's efforts to grow sales in those markets; and (3) as a result of foregoing, defendants' statements about Hasbro's business and prospects were materially false and misleading and/or lacked a reasonable basis at all relevant times. When the true details entered the market, the lawsuit claims that investors suffered damages."

Companies are required by law to tell their shareholders how their business is doing. These statements have to be truthful. The alleged fraud is basically that before the TRU bankruptcy, Hasbro said that things were okay, and after they weren't very okay. That's the gist of it. Ther no expectation that there are fudged numbers in a ledger, but if Hasbro knew the risks of the bankruptcy and didn't tell investors, that would make those statements false. I wouldn't recommend reading too much into this stuff.

In hand images of Hasbro X Alpha Transformers MA-1 jacket

Transformers News: In hand images of Hasbro X Alpha Transformers MA-1 jacket
Date: Thursday, October 18th 2018 9:25pm CDT
Categories: Movie Related News, Company News, Collectables
Posted by: notirishman

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Views: 16,885

Recently, the new Hasbro X Alpha Transformers MA-1, a bomber jacket designed to flip between a yellow Bumblebee theme or a G1 box art theme, went up pre-order. Well, thanks to seibertron xRotorstormx, we now have in hand images for this beast! Here, we get a closer look at the detail found on the jacket itself. The bomber jacket even has a tag pretending it's from the 1959 (despite it saying 2018 on the copyright)! The pictures mostly show the Bumblebee, default side, but you can clearly see on the inside the classical G1 box art printed onto the jacket!

If you want to buy the Hasbro X Alpha Transformers MA-1 bomber jacket, you can order it here for $250 on the Alpha Industries website.

Transformers News: In hand images of Hasbro X Alpha Transformers MA-1 jacket

Transformers News: In hand images of Hasbro X Alpha Transformers MA-1 jacket

Transformers News: In hand images of Hasbro X Alpha Transformers MA-1 jacket

Transformers News: In hand images of Hasbro X Alpha Transformers MA-1 jacket

Transformers News: In hand images of Hasbro X Alpha Transformers MA-1 jacket

Transformers News: In hand images of Hasbro X Alpha Transformers MA-1 jacket

Transformers News: In hand images of Hasbro X Alpha Transformers MA-1 jacket

Hasbro X Alpha Transformers Jackets are Now Available For Order

Transformers News: Hasbro X Alpha Transformers Jackets are Now Available For Order
Date: Tuesday, October 16th 2018 3:44pm CDT
Categories: Movie Related News, Company News, Collectables
Posted by: Tyrannacon | Credit(s): Alpha Industries

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Views: 15,780

Alpha Industries has finally opened pre-orders for the new, officially licensed, limited edition, MA-1 style, Transformers jacket. The Jacket is reversible so you can choose to wear it with the Bumblebee racing stripes style being shown off or you can reverse it for a more Generation One centric look featuring some classic box art. The jacket is set to retail for 250 dollars and comes in sizes ranging from extra-small to extra-large. The jacket looks comfortable, be sure to order one today if it appeals to you!

PRODUCT SPECS

Fit: Core
Length: Above Hip
Recommended Weather: Intermediate Weather

FABRIC

Shell: 100% Flight Nylon
Lining: 100% Nylon
Fill: 100% Polyester

RECOMMENDED CARE INSTRUCTIONS

Dryclean only.

BENEFITS

Water Resistant
Reversible


FEATURES

Alpha logo on zig-zag zipper extension
MA-1 utility pocket on sleeve
Signature red “Remove Before Flight” flag
Transformers “Bumblebee” flag
Bumblebee logo printed on chest
“Transformers” printed on back
Transformers comic book artwork on reverse side
Sleeve shirring
Two exterior flap pockets
Two interior welt pockets
Knit rib collar, cuffs and waistband
Ottoman knit cuffs


Transformers News: Hasbro X Alpha Transformers Jackets are Now Available For Order

PUMA and Hasbro Announce Collaboration with new Transformers Themed Footwear

Transformers News: PUMA and Hasbro Announce Collaboration with new Transformers Themed Footwear
Date: Thursday, October 11th 2018 6:56pm CDT
Categories: Press Releases, Company News
Posted by: D-Maximal_Primal | Credit(s): PUMA, Hasbro

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Views: 22,633

PUMA and Hasbro have teamed up to create exciting Transformers themed footwear! PUMA will combine the Transformers theme with its RS-X shoe, which is based on the iconic 1980s Running System (RS) line. For PUMA and Hasbro, the launch of this collaboration comes ahead of an important date for Transformers fans: the release of the BUMBLEBEE movie which hits theaters this December.

The PUMA x TRANSFORMERS range will be sold exclusively at Foot Locker stores. More details will be revealed over the coming weeks. See below for more details.

PUMA AND HASBRO ANNOUNCE NEW COLLABORATION

Robots In Disguise: PUMA and Hasbro Create Transformers Themed Footwear


Global sports brand PUMA has teamed up with play and entertainment group Hasbro Inc. (NASDAQ:HAS) to create exciting Transformers themed footwear. First introduced by Hasbro and Japan’s Takara as a toy series in 1984, the adventures of the robots which can transform into motor vehicles also became a popular cartoon series. With the more recent addition of a blockbuster cinema franchise, Transformers has turned into one of the most recognizable brands in entertainment. Millions have watched the epic battles between Autobots and Decepticons, and protagonists such as Optimus Prime and Megatron have become household names.



Partnering with creative brands to bring consumers a range of appealing products, while pushing boundaries with futuristic design and style, has become a key part of PUMA’s strategy. PUMA will combine the Transformers theme with its RS-X shoe, which is based on the iconic 1980s Running System (RS) line. For PUMA and Hasbro, the launch of this collaboration comes ahead of an important date for Transformers fans: the release of BUMBLEBEE, the latest cinema blockbuster in the franchise.



“We are proud to collaborate with PUMA, one of the world’s most popular and respected sports apparel brands,” said Nikki Gie, EMEA Director - Fashion & Home, Hasbro. “With nostalgia for the 1980s at an all-time high, we are excited to bring together two 80s icons for the first time: Tranformers and the PUMA RS shoe. We hope fans everywhere will rock the Transformers RS-X sneakers when they come out to see even more 80s vibes in BUMBLEBEE, in theaters this December!”



Adam Petrick, Director for Brand & Marketing at PUMA adds, “We are excited to partner with Hasbro to create a fun collaborative collection that will bring the iconic robots to life. Having achieved global icon status, Transformers make perfect partners to push forward stories of reinvention within modern-day pop culture”



The PUMA x TRANSFORMERS range will be sold exclusively at Foot Locker stores. More details will be revealed over the coming weeks. Follow @PUMASportstyle for release information.

Transformers News: PUMA and Hasbro Announce Collaboration with new Transformers Themed Footwear

PUMA


PUMA is one of the world’s leading Sports Brands, designing, developing, selling and marketing footwear, apparel and accessories. For over 65 years, PUMA has established a history of making fast product designs for the fastest athletes on the planet. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running and Training, Golf, and Motorsports. It engages in exciting collaborations with renowned design brands to bring innovative and fast designs to the sports world. The PUMA Group owns the brands PUMA, Cobra Golf and Dobotex. The company distributes its products in more than 120 countries, employs more than 11,000 people worldwide, and is headquartered in Herzogenaurach/Germany. For more information, please visit http://www.puma.com.

HASBRO

Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to Creating the World's Best Play Experiences. From toys and games to television, movies, digital gaming and consumer products, Hasbro offers a variety of ways for audiences to experience its iconic brands, including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, BABY ALIVE and MAGIC: THE GATHERING, as well as premier partner brands. Through its entertainment labels, Allspark Pictures and Allspark Animation, the Company is building its brands globally through great storytelling and content on all screens. Hasbro is committed to making the world a better place for children and their families through corporate social responsibility and philanthropy. Hasbro ranked No. 5 on the 2018 100 Best Corporate Citizens list by CR Magazine, and has been named one of the World’s Most Ethical Companies® by Ethisphere Institute for the past seven years. Learn more at http://www.hasbro.com, and follow us on Twitter (@Hasbro & @HasbroNews) and Instagram (@Hasbro).

Hasbro Attending Brand Licensing Europe 2018 with Bumblebee, Cyberverse & More #JoinTheBuzz

Transformers News: Hasbro Attending Brand Licensing Europe 2018 with Bumblebee, Cyberverse & More #JoinTheBuzz
Date: Tuesday, October 9th 2018 2:58am CDT
Categories: Event News, Company News
Posted by: Va'al | Credit(s): Brand Licensing Europe

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Views: 11,890

As we speak, the doors to Brand Licensing Europe 2018 - taking place in London until 11th October - are about to open, and Hasbro is part of the floor and taking the main spotlight on the latest issue of the magazine associated with the show, Licensing Source Book Europe!

The 'Hasbro Advantage', as they call it, shows the prime position of Hasbro in the current market as both a toy company, a brand owner, and entertainment producer, meaning they have control over an IP from start to finish - including with licenses, the main offering at the show, of course. Included in the licensees we have costume makers Rubies Masquerade, United Colors of Benetton, Original Marines, Deichmann, Dickie Toys, Ravensburger, and partnerships with The Entertainer, Amazon UK, Debenhams, Argos for the 1:24 RC Beetle Bumblebee, plus ASDA, for the 1:12 RC transforming Camaro Ultimate Bumblebee. Find out more here and below!

Transformers News: Hasbro Attending Brand Licensing Europe 2018 with Bumblebee, Cyberverse & More

Transformers News: Hasbro Attending Brand Licensing Europe 2018 with Bumblebee, Cyberverse & More

Transformers News: Hasbro Attending Brand Licensing Europe 2018 with Bumblebee, Cyberverse & More

Further Details on Toys R Us Post Bankruptcy Plan

Transformers News: Further Details on Toys R Us Post Bankruptcy Plan
Date: Saturday, October 6th 2018 3:43am CDT
Category: Company News
Posted by: Va'al | Credit(s): USA Today

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Views: 13,628

We had covered the other day a story about the ongoing troubles of international toy retail chain Toys R Us, in which a return of the store to the US had been advanced by the company on a number of outlets. You can read that again here, but also integrated with some further details below.

According to USA Today, TRU is planning on a series of strategies to remain as a presence, including keeping Geoffrey the giraffe as its mascot, using pop up locations, and changing the name to Geoffrey's Toy Box. The full article here details further what is happening, including the short term business plan, and the presence of Solus Alternative Asset Management and Angelo Gordon funds behind the new company, plus some worker discontent at the latter, and how the new Geoffrey LLC owns the name for TRU and Babies R Us in all countries except Canada. Read more below!

They are also saying they hope to have pop-ups in place inside the stores of a regional mass merchant in time for the holidays, and to relaunch Toys R Us and Babies R Us stores down the road.

Geoffrey's Toy Box introduced itself to toy manufacturers and sellers Tuesday at the opening of the Dallas toy show, with an exhibit booth and a costumed Geoffrey mascot, who was spotted wearing a cape with the words "Back from Vacation." Toy manufacturers at the show were tweeting and posting on LinkedIn that they had spotted Geoffrey and Richard Barry, the former chief merchandising officer at Toys R Us who appears to be heading the new venture for the investors.

The new venture, for now, is being operated out of the Toys R Us headquarters building in Wayne, New Jersey, where a small number of former Toys R Us executives and employees continue to report to work.


Transformers News: Further Details on Toys R Us Post Bankruptcy Plan

Samantha Lomow appointed as President of Hasbro Entertainment, Jonathan Berkowitz of Hasbro Brands

Transformers News: Samantha Lomow appointed as President of Hasbro Entertainment, Jonathan Berkowitz of Hasbro Brands
Date: Thursday, September 13th 2018 9:12am CDT
Categories: Press Releases, Company News
Posted by: Va'al | Credit(s): HAsbro

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Views: 9,573

We have news of a big shift and appointment over at Hasbro, as we see the promotion of Samantha Lomow to head of Hasbro Entertainment and John Berkowitz to Hasbro Brands, both still operating under John Frascotti, President and COO of the company. The full press release can be found here, and copied below, but what is worth noting is that Lomow has been working on Transformers since Armada and even had the Transformers Animated character Slo-Mo named after her- so we wish her all the best with her expanded duties and role!

Samantha Lomow promoted to President, Hasbro Entertainment Brands; Jonathan Berkowitz promoted to President, Hasbro Brands


PAWTUCKET, R.I.—Hasbro, Inc. (NASDAQ: HAS) today announced the promotion of Samantha Lomow to President, Hasbro Entertainment Brands, and Jonathan Berkowitz to President, Hasbro Brands. Both leaders will continue to report to John Frascotti, Hasbro President and Chief Operating Officer.

“Samantha and Jonathan are exceptional leaders, passionate about innovation and dedicated to our mission to create the world’s best play experiences,” said Frascotti. “We are confident that in their new roles, they will help us accelerate the momentum behind our business and brands.”

During her 18-year tenure at the company, Ms. Lomow has played a tremendous role in growing Hasbro brands and expanding them beyond the toy space. She has been instrumental in the TRANSFORMERS franchise since the first movie in 2007, and she helped bring MY LITTLE PONY to the big screen for the first time.

In her new role, she will be responsible for leading all of Hasbro’s current, new and vault entertainment-driven, story-led brands. This includes oversight for MY LITTLE PONY, TRANSFORMERS and POWER RANGERS, among others, and continuing to partner with Allspark on emerging entertainment brands. She will also continue to lead Hasbro’s strategic partner portfolio, including relationships with The Walt Disney Company, Universal, Nickelodeon, Sesame Workshop and Blizzard Entertainment.

In his 15 years at Hasbro, Mr. Berkowitz has led a number of brands across the portfolio, including NERF, which he led to its Franchise Brand status in 2011. Most recently, he has overseen the Hasbro Gaming portfolio, which has grown significantly under his leadership with new products and brands, as well as reimagined classics. He has also been instrumental in rolling out the Company’s Quick Strike approach, which has become an important differentiator for Hasbro in getting trends and new product ideas to market in record time.

In his new role, Mr. Berkowitz will oversee the Hasbro Gaming portfolio, including MONOPOLY, as well as NERF, PLAY-DOH, BABY ALIVE, FURREAL, and initiatives driven by the Quick Strike team, among others. He will also manage all new and vault brands not driven by entertainment.

About Hasbro

Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to Creating the World's Best Play Experiences. From toys and games to television, movies, digital gaming and consumer products, Hasbro offers a variety of ways for audiences to experience its iconic brands, including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, BABY ALIVE and MAGIC: THE GATHERING, as well as premier partner brands. Through its entertainment labels, Allspark Pictures and Allspark Animation, the Company is building its brands globally through great storytelling and content on all screens. Hasbro is committed to making the world a better place for children and their families through corporate social responsibility and philanthropy. Hasbro ranked No. 5 on the 2018 100 Best Corporate Citizens list by CR Magazine and has been named one of the World’s Most Ethical Companies® by Ethisphere Institute for the past seven years. Learn more at www.hasbro.com, and follow us on Twitter (@Hasbro & @HasbroNews) and Instagram (@Hasbro).

© 2018 Hasbro, Inc. All Rights Reserved.

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