The Seibertron.com SDCC 2012 Exclusive "Game Accurate" Transformers: Fall of Cybertron Bruticus Box Set galleries are now live! This set features premium book style packaging with a removable insert that showcases the Combaticons in their combined Bruticus form, plus some very nice artwork.
This is just the first outing for this set of molds. They will be released individually at mass retail with alternate brighter decos. They will be getting the G2 treatment in a BigBadToyStore/Amazon shared exclusive box set. Lastly (that we know of) they will be repainted and retooled into the Wreckers with a Ruination combined form.
It’s a beautiful week full of TF art goodness so let’s get started!
First up is xaviercal with his interpretation of Fall of Cybertron Bruticus and I must say this is absolutely amazing! Definitely worth taking a look at this beautiful interpretation of Bruticus and I can only wish that Hasbro would have given us something similar. Xaviercal has put great effort into adding articulation and beefing up the overall look of this classic character. fall-of-cybertron-bruticus-pic-heavy-t88372.php
Seibertron is at it again! He's made yet another photo gallery for our viewing pleasure. This time, his subject is Fall Of Cybertron Deluxe Wave 1. In this set of galleries, you'll see the newly reformatted Optimus Prime, his lieutenant Jazz, and the shortpacked figure of the case, Shockwave.
Shortly after Hasbro's Transformers brand panel on July 12th, 2012 at San Diego Comic-Con, Seibertron.com's owner Ryan Yzquierdo had an opportunity to interview Hasbro's Jerry Jivoin (Marketing Director of Global Brand Development) and Aaron Archer (VP Creative Director, Brand design IP creation). Jerry and Aaron are well known to Transformers fans around the world. The audio from this interview will be included in our next Seibertron.com Twincast / Podcast early next week. In the meantime, I did my best to transcribe the audio for all of you to read. Without further ado, here's Seibertron.com's interview with Hasbro.
Seibertron.com / Ryan: "What can you tell us about Takara Tomy exclusive figures such as Unicron, Breakdown? Are they going to stay exclusive to Japan?"
Hasbro / Jerry Jivoin: "We don't have plans right now really. This is the second time this question has come up. We're definitely evaluating those and one thing that we're trying to do is that you saw with the Year of the Dragon edition Optimus Prime and the China exclusives that we're bringing over to Toys R Us is we recognize that Takara Tomy is working on great stuff that's being released and we want to bring stuff over to the fans here so rather than paying $200 on eBay ..."
Seibertron.com / Ryan: "Yeah, I just dropped $70 on those Legends class toys [from Asia]."
Hasbro / Jerry: "I'd rather us get those into a store and sell it here. All that kind of stuff we're looking at. We don't have any plans right now but not to say that we wouldn't do it."
Seibertron.com / Ryan: "Then again with the Takara Masterpieces, it seems like the smaller scale might be more appealing to American retailers such as Walmart and Target. Are you working with Takara on that or is that too far down the road?"
Hasbro / Aaron: "No we work with them on concept with "here's the next one we're thinking about", "what do you think?" so we do discuss it even though we know on the offset that it's for their market. Doing the smaller cars has helped but it's really about the market for Jerry. Do we do a non-connected high end item as an exclusive or where does it fit?"
Hasbro / Jerry: "The other thing with Sideswipe too is we have to get the Lamborghini license, which they have, which they were able to secure for the Japanese market. We have not [secured that]. If we're going to do that, we're going to need to approach Lamborghini and setup a licensing deal with them to do that. But we've seen them, we love them, we'd love to bring them to the US, there's no plans exactly yet but Masterpiece will continue. You've got Optimus Prime and Thundercracker this year, so we definitely see the value in bringing them over because fans love them."
Seibertron.com / Ryan: "The first thing that came to my mind when I saw the new pictures from Takara is basically this is Hasbro's answer to Mattel with their Masters of the Universe Classics line which has the perfect epitome of all of those characters. That's what I [thought] when I saw that. What can you tell me about the shared exclusive G2 Bruticus set? You guys really went all out with that package so much so that I don't think I've seen you guys put that much work into an Amazon.com or BigBadToyStore.com exclusive before. Was that at one point going to be a San Diego Comic-Con exclusive?"
Hasbro / Jerry: "You know the package, we wanted to make it something special because we realize "hey, you can buy Bruticus in the main line in the deluxe format, we're selling him here at Comic-Con as an exclusive, and we wanted to make it special. We didn't just want to do a redeco and put it in a general package. This was an opportunity to really do something unique with this item. And a lot of it goes to our packaging creative group and art directors. They really had a lot of fun."
Hasbro / Aaron: "They challenged themselves. They went above and beyond, not that we didn't want that. The brief was the brief but they certainly did extra work to take it to a much finer point than may have seemed necessary at the beginning."
Hasbro / Jerry: "They surprised us when they showed it. They had a lot of passion for it. They just dove into it and replicated everything."
Seibertron.com / Ryan: "Please thank whoever. That's awesome I think. Looking at the size of some of the other items that are with the Marvel or G.I. Joe brands, you've got the giant heli-carrier for Marvel, I feel like Transformers is getting the short end of the stick as far as big products. Someone mentioned about Omega Supreme, Metroplex, Fort Max ... some of those big guys ... is there a chance of getting some love for some of those guys?"
Hasbro / Aaron: "I think that we recognize that those other groups have done that and even some other companies have. You know, $300 items, $400 items, in the market place not just for collectors or [conventions]. So it makes sense for us to look at that so we're starting that process because we do have big characters."
Hasbro / Jerry: "And I think you see with Bruticus and having that ..."
Seibertron.com / Ryan: "Well then you have the 3rd party companies coming out with the big figures and I know that's a sore spot."
Hasbro / Aaron: "(sarcasm) Not familiar with that."
Seibertron.com / Ryan: "It's obvious that Transformers fans have lots of money to spend when it comes to this stuff. I'd rather give you guys the money than somebody else."
Hasbro / Jerry: "We appreciate that."
Seibertron.com / Ryan: "Alright, one more question. Recently Hasbro trademarked "Transformers Combiners". Is that for the Kre-o line or is that for another future product line that you guys have coming down the ropes?"
Hasbro / Jerry: "Probably for Kre-o. We have our combiners from like the Bruticus combiners from Generations but it's probably from the Kre-os and Kreons that we showed today with those combiners. But it's probably specifically for them."
Seibertron.com / Ryan: "Alright, one more. With the success of some of the big brands that Hasbro owns such as Transformers, G.I. Joe, ... My Little Pony apparently now, is there any discussion within Hasbro of maybe doing an equivalent of a Hasbro-Con or something to that effect?"
Hasbro / Aaron: "A lot of people bring that up, not at Hasbro, just people bring that up. And some at Hasbro. Not yet."
Hasbro / Jerry: "I think between the conventions and Toy Fair, like our collector day at Toy Fair, BotCon, JoeCon ..."
Hasbro / Aaron: "What's great about BotCon and JoeCon is that it's targetted conversation exactly about your brand to the people that care most about the brand. It's an ability to take all that information that goes out around the world."
Seibertron.com / Ryan: "Which we appreciate. I would not be a big fan of going that route just seems like a possibility as these brands keep getting bigger and bigger."
Hasbro / Aaron: "There could be risk of taking away that intimacy in doing that though the Hasbro mark is cool too though. It's not like the fans cross polinate all the time."
Thank you again to Jerry Jivoin and Aaron Archer at Hasbro for taking some time out of your very busy and hectic SDCC schedule to answer some questions for Seibertron.com. We really appreciate it!
Part of my experience at Universal Studios that I couldn't get over was the insane amount of Transformers related merchandise that was available throughout the park. Some of the stores were dedicated ENTIRELY to Transformers products and merchandise. Some of the stores were called "Transformers Supply Vault". I had the misunderstanding that there was only going to be a select amount of Transformers items available (i.e. the Universal Studios deluxes, voyagers, the Allspark cube, and some shirts). I had no idea that there was going to be an onslaught of exclusive products available as well as products that you can find at regular retail stores.
I also was surprised at the amount of merchandise that was G1 themed, not just Movie themed. The pictures below are just a sampling of the products that were available. You can click on any of the images below to view a full gallery of the Transformers stores at Universal Studios Hollywood.
Unfortunately, as one might expect with products and merchandise at a theme park, the prices were on the expensive side. All of the retail Transformers toys were double MSRP, which might explain why you could find so many Vehicons and other popular toys available. The items that were exclusive to Universal Studios I could understand being more expensive, but I didn't understand why everything else was going for top dollar.
Regardless, there should be something for every Transformers fan here. I ended up with an Allspark Cube and a magnet and my sister ended up with a cool NEST hat and shirt. I would love to go back with the intention of getting a few other items. With rumors that Transformers The Ride will be opening up in Florida as well, I'm sure we'll all have plenty of chances to get there while this ride is still hot and merchandise is plentiful.
If you're a Transformers fan, you've got to find a way to get to Universal Studios to check out this absolutely amazing ride as well as all of the insane amounts of Transformers merchandise available at the stores in the theme park. You'll be glad that you did. And if you, make sure you stop by here at Seibertron.com to tell all of your fellow Seibertronians about your experience.
Now if they could only figure out how to do a Transformers convention at Universal Studios Hollywood ... then I'd truly be in Transformers heaven!
Transform and roll out! I hope all of you enjoyed the Seibertron.com tour of Universal Studios Hollywood. Special thank you to Universal Studios Hollywood for our tickets.
About 10 days ago, I had the opportunity to visit Universal Studios Hollywood to check out the exciting new Transformers The Ride 3D. Before I forget, I would like to give Universal Studios a very special thank you for the promotional tickets so that I could provide all of you with content on Seibertron.com in the form of a review, pictures, and videos. First off, the ride was incredible. I've never been to a Universal Studios theme park before and had never been on a ride that submerses you indauto a visual environment that makes you feel like you are part of whatever you're watching. Having been raised in Michigan, I grew up spoiled with Cedar Point and never felt a need to check out other amusement parks. Little did I realize what I was missing out on.
Upon arriving at Universal Studios Hollywood, I was instantly struck by how much "Transformers" had infiltrated the theme park. Transformers were everywhere. One of the first things I saw after walking into Universal Studios from the Jurassic Park parking lot, was a giant sign of Optimus Prime promoting Transformers The Ride.
After obtaining our tickets, we noticed that we had one of each of the four primary Transformers characters from Transformers The Ride: Megatron, Optimus Prime, Evac, and Bumblebee.
All of the maps for Universal Studios featured the Transformers.
My family posing with Bumblebee
Upon entering the building that houses the Transformers The Ride, you walk into a N.E.S.T. environment, complete with sounding alarm and details from the Transformers world everywhere. Everything is covered with Transformers stuff, symbols, whatever it takes to make you feel like you are part of the Transformers world. As you walk down several corridors, you end up where you board your own personal "Evac" (the vehicle form of the Transformers Autobot character in which you "ride").
At this point, I was asked to stop filming and photographing and for good reason since the 3D visuals during the ride just wouldn't look good with my camera to show all of you. This was fine since I was in for an incredible experience. Transformers The Ride truly made me feel like as if I was part of the Transformers battle that unfolded before my eyes. When Megatron grabbed hold of "Evac", I felt like he had latched onto both sides and was going to toss us. The 3D really immerses you into the Transformers world and I'm sure it helps build the illusion in your mind that you are actually part of what you're seeing. I was blown away. It was an awesome ride. My only disappointment was that I wasn't able to get right back on and do it all over again (our front of line pass only let us go to the front of the line once ... and there was an 85 minute wait if we wanted to do it again).
After the ride, we decided to cool off by trying one of the Energon drinks. I did a fun little review of it YouTube-style which you can view below. Just a quick note, the Energon drink actually tasted more like Orange Creamsicle to us instead of Hi-C Orange (just said the first "orange" thing that came to mind).
Thanks to our good friends at Shout! Factory, Seibertron.com's owner Ryan and the talented voice actor and fellow podcaster jON3.0 had an opportunity to visit with Transformers Prime's Jack and Miko at San Diego Comic-Con 2012. Jack is performed by Josh Keaton and Miko is performed by Tania Gunadi. We'd also like to thank Josh and Tania for being such good sports with us, as well as with Ravage the Insult Comic 'Bot who made an appearance as well. You can view our gallery and videos from this laid-back and fun interview below.
(CONTAINING SPOILERS FROM PREVIOUS MTMTE ISSUES, HOWEVER)
With a jaw dropping sequence and cliffhanger in the last issue of MTMTE #6, and with what feels to be the longest wait I have ever had for a comic book to be released, we now have Transformers: More Than Meets The Eye #7. Unfortunately, I have to say with the wide range of emotions that I have had in this half year from MTMTE #1-6, this issue doesn't exactly match the pace of it's predecessors. In my attempt to keep this review as spoiler-free as I usually do, I will try my best to relate more to the themes and tones of the comic book, rather than the events that happen.
Don't infect me with Bieber fever!
You might ask, how does #7 slow things down? We now realize that Overlord is on the Lost Light, shouldn't that snowball into some awesome killing and epic destruction? Sadly that's not how it is, and I do understand why. LSOTW was a 5-part series, MTMTE is an ongoing that, as much as we know, is going on for a very long while. Roberts is slowing it down, but still keeping us hooked by throwing us a few tidbits here and there - whether those tidbits be character building for our massive roster, an addition to our already large cast, or a horror from the past.
So that's why Brainstorm likes being alone...
Another aspect that forces this issue to slow down is due to the theme for this month. IDW has labelled July 2012 to be Decepticon Month, as you may have noticed in Robots In Disguise #7. This issue features not one, but two new groups of Decepticons that add a darker tone to the series. Yet at the same time, they take away from the screen time for those on the Lost Light. Who are these groups? The first is one you've already heard many times over, the Decepticon Justice Division, or shortly, the DJD - a group of Decepticons bent on punishing fellow 'Cons who disobey or abandon the Decepticon code. You don't need to be Perceptor to put two and two together - there are a handful of suspects among Rodimus' boys who would be on the hitlist of the DJD. With the majority of members among the Lost Light no longer shooting at each other, it's evident that these guys are our new antagonists.
This is what Swerve gets for watching a TV series with Christina Aguilera and Adam Levine
The other group of Decepticons is an interesting story, and in it's own right, could fit perfectly on the Lost Light. The group features a ragtag number of Decepticons, rounded out by even more misfits. What I find special is that with the war between Decepticons and Autobots over, it's not the machines bred for war that just survive, but it's those who had normal lives and practicions too. It's certainly not a tone we get to see regarding Transformers fiction very often, so it's a treat to see how some cons deal with the feeling of 'freedom'.
Occupy Cybertron! We are the 1%
While I might allude you to believe that #7 is just filler, it is certainly not. It's a great setup for the future of the series - we don't get immediate closure of the events that occured in MTMTE #6, but we do have leads to events that might happen soon. We get a good introduction to future villains of MTMTE, and just like in Issue #6, you always, always, always have to check out the last page.
All of Seibertron.com's photos from San Diego Comic-Con 2012 have now been posted in our massive galleries of this incredible event. From Celebrity Sightings to Hasbro's booth to Peter Cullen to Activision's Booth and Panel to My Little Pony to Cosplay Costumes to Masters of the Universe and more. This marks the end of our photo coverage of SDCC and brings our SDCC 2012 gallery total to 2,446 photos. Check back over the next few days for updates with video content from SDCC. Enjoy!
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