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Toys 'R' Us UK at Risk of Closing 25 Stores

Transformers News: Toys 'R' Us UK at Risk of Closing 25 Stores
Date: Saturday, December 2nd 2017 5:03am CST
Categories: Company News, Store News
Posted by: Va'al | Credit(s): BBC

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Views: 9,863

In another addition to the long saga of the Toys'R'Us bankrupcty news, previously reported on back in September, we have some news coming at us from the UK branch of the multinational retailer, courtesy of fellow Seibertronian blackeyedprime.

It appears that, according to the BBC, out of the 106 stores currently open in the UK, at least 25 of them will be closed in the coming months due to issues of rental costs and the model of the stores themselves. You can read more about the issue here, but it seems as though holiday retail at least will not be affected, though several thousand jobs will be cut if no solution is found on time.

Worth noting: this is an entirely different issue than the Chapter 11 filing, and is limited to the UK locations of the retailer.

The closures would form part of a deal to renegotiate debts owed by the company to its landlords - which must be agreed by 75% of its creditors.

The toy giant, which has around 3,000 workers, is looking to move away from its "big-box" out-of-town store model.

Christmas trading and gift cards are not expected to be affected.

The company is seeking approval from its board and US parent company to enter talks with the landlords.

Transformers News: Toys'R'Us UK at RIsk of Closing 25 Stores,

Imaginarium Art Jazz and Skywarp

Transformers News: Imaginarium Art Jazz and Skywarp
Date: Thursday, November 30th 2017 8:41am CST
Categories: Company News, Collectables
Posted by: Tyrannacon | Credit(s): Imaginarium Art's Facebook Page

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Views: 7,395

Imaginarium Art has added more characters to be statues to their growing pool of Transformers statue involving Coronation Starscream with throne, Ultra Magnus pose statue, Soundwave pose statue with his minions: Rumble (or Frenzy for those on the other side of the coin), Laserbeak, and Ravage, and lastly the most recent Rodimus Prime/Hot Rod statue holding the Matrix of Leadership up as he ascends to being the next Prime after Optimus. While the other statues have been sold out, but the Rodimus Prime statue is still up for preorder at the moment. Be expected to shell out though! The pluses with these statues, aside from being super highly detailed are that they can and do feature LEDs and other fancy lighting features. Hot Rod seems to be packed with those features along with impressive detail too.

This time Imaginarium Art are increasing that number of Transformers statues with Autobot Jazz and Decepticon Skywarp. With these two added to our growing roster, we can hope for an even more characters to be made for their Transformers line. Here are the images below shared on Imaginarium Art’s Facebook page with Jazz and Skywarp respectively.

Transformers News: Imaginarium Art Jazz and Skywarp

Transformers News: Imaginarium Art Jazz and Skywarp

Be sure to give them a like or follow on Facebook too!

New Transformers and Casio Collaboration with Transformers G-Shock Watch Commercial

Transformers News: New Transformers and Casio Collaboration with Transformers G-Shock Watch Commercial
Date: Wednesday, November 29th 2017 2:42am CST
Category: Company News
Posted by: Bronzewolf | Credit(s): Casio, Takara Tomy

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Views: 8,371

Coming from Tokyo Comic Con, we have a brand new brand partnership to report on! Casio posted a 30 second spot on the YouTube channel for their G-Shock Watches, and it features a G-Steel watch that transforms into Optimus Prime to save the earth from some oncoming meteors! According to a blog post, this promotion is to celebrate the G-Shock watch's 35th anniversary. It’s unknown at this time if this will actually lead to Casio Producing a special edition watch (Or Takara producing a special edition toy) based on the commercial, but we can only hope! Check out the ad below, and then discuss it in our Energon Pub forums!

Keep your Optics and audio sensors tuned to for all the latest Transformers news and reviews!

New #HasbroStories Clip Series - Thor & Amanda, Corey, Global Philantropy

Transformers News: New #HasbroStories Clip Series - Thor & Amanda, Corey, Global Philantropy
Date: Tuesday, November 21st 2017 5:53pm CST
Categories: Company News, Digital Media News
Posted by: Va'al | Credit(s): Hasbro

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Views: 8,994

Several months ago, Hasbro sent out a press release highlighting their new campaign to connect faces and names to the gigantic toymaker company, called Hasbro Stories. As a series of short clips on YouTube, they spotlighted employees and departments that sparked the interest of potential viewers, from personal hobbies to connections to the brands they work on, giving a human face to the usually corporate reality for a wider audience.

Well, they're back! We have a whole list of clips for you to enjoy, spanning from My Little Pony to Consumer Care, to Baby Alive and Global Philantropy - and of course, Transformers. Two clips in particular are included below, focusing on Corey and Thor & Amanda. Corey is the eye behind the lens that has taken pretty much all the stock photography images of the figures we know and love (and many other Hasbro products); couple Thor and Amanda met through Transformers, and share an interest with each other, and about each other, and can be seen in a number of images with the franchise and the brand team for our robotic plastic friends. Check out the clips below!

Mattel Rejects Takeover Offer from Hasbro

Transformers News: Mattel Rejects Takeover Offer from Hasbro
Date: Friday, November 17th 2017 12:18am CST
Category: Company News
Posted by: william-james88 | Credit(s): reuters

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Views: 10,367

It looks like it is back to the drawing board for any possibility of Hasbro purchasing Mattel. According to the latest from Reuters, Mattel has flat out rejected Hasbro's offer to purchase the company, which we reported on a week ago. Here is a quote from the article saying exactly why the offer was rebuffed:

Mattel has informed Hasbro its proposal undervalues the company and does not take sufficiently into account the potential for regulators to reject the deal based on antitrust concerns, the sources said.

The sources are, of course, anonymous and the details of Hasbro's offer was never disclosed.
What is interesting is that while the offer was rejected, talks of acquisition have not ceased (they haven't for a decade now) and Mattel would still be up for selling if the offer was right, according to reuters:

Mattel’s rebuttal indicates that Margaret Georgiadis, who took over as the company’s chief executive in February, is seeking to drive a hard bargain in negotiations with Hasbro, even though Mattel’s stock has significantly underperformed that of Hasbro in the last year.

Mattel's stock is expected to lower from the rise it incurred after the news of a potential purchasing agreement.

Transformers News: Mattel Rejects Takeover Offer from Hasbro

Pop Culture Shock Collectibles Licensed Hasbro Figures, Including Transformers, GI Joe and More

Transformers News: Pop Culture Shock Collectibles Licensed Hasbro Figures, Including Transformers, GI Joe and More
Date: Tuesday, November 14th 2017 10:34pm CST
Categories: Company News, Collectables
Posted by: Va'al | Credit(s): PCS

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Views: 11,323

We receive news of some newly licensed material coming out of Hasbro's dealings with Pop Culture Shock Collectibles, Inc., who have recently confirmed they will be producing items and figures for a number of franchises owned by the toy maker, including Transformers, Magic: The Gathering, My Little Pony, GI Joe and other members of the Hascon franchises.

PCS are makers of highly detailed and nicely sculpted statues, and have dedicated themselves to high-end collectibles and more affordable figures alike, from franchises like Capcom, Power Rangers, Robocop, and more. You can browse their Facebook page for more information, here. We have no images yet, but you can check out the announcement for yourselves below!

PCS Collectibles is pleased to announce we have now secured a licensing agreement with Hasbro Inc. We are excited about the opportunity to team with Hasbro in creating collectibles based on characters from properties like TRANSFORMERS, DUNGEONS & DRAGONS, MAGIC: THE GATHERING, G.I. JOE and MY LITTLE PONY to name a few. Stay tuned for further details!

G.I. JOE, TRANSFORMERS, and MY LITTLE PONY are trademarks of Hasbro. DUNGEONS & DRAGONS is a trademark of Wizards of the Coast LLC.

Hasbro Has Made an Offer to Buy Mattel

Transformers News: Hasbro Has Made an Offer to Buy Mattel
Date: Friday, November 10th 2017 9:01pm CST
Category: Company News
Posted by: william-james88 | Credit(s): wall street journal

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Views: 11,762

Back in February 2016, we posted an article about a possible merger between Hasbro and Mattel. Now, a year and a half later, the Wall Street Journal reports that sources familiar with the matter have told them that Hasbro has recently approached Mattel regarding a takeover offer. Very little else is said apart from that since any detail regarding the offer has not been divulged by these anonymous sources.

What is interesting is that whatever talks of a merger that we may have had are now evolved into a talk of a takeover which could possibly mean that the end goal would be less about keeping both brands, ala Takara Tomy, but instead absorbing Mattel as a part of Hasbro, like what they eventually did with Kenner before. For those curious, Mattel has a market value of about $5 billion, while Hasbro is worth about $11 billion, so more than double. Hasbro's stock has jumped slightly since the news. Below is a quote from the Wall Street Journal regarding these talks.

Hasbro Inc. has made a takeover offer for rival Mattel Inc., according to people familiar with the matter, a potential combination that would unite the two biggest U.S. toy makers and put Barbie and G.I. Joe under the same roof.

Hasbro’s approach to Mattel was made recently, one of the people said. The terms of any possible deal couldn’t be learned, and the approach may go nowhere.

To read more, you can find the article here. While you need a subscrition to read the full article, this CNBC article is free to read and is based on said Wall Street Journal article.

Let us know what you think can come of this potential takeover and what opportunities for cross branding you see.

Transformers News: Hasbro Has Made an Offer to Buy Mattel

Paramount and Huahua Media Ending Their Financing Deal

Transformers News: Paramount and Huahua Media Ending Their Financing Deal
Date: Friday, November 10th 2017 12:42am CST
Categories: Live Action Movie News, Company News
Posted by: Bounti76 | Credit(s): Variety

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Views: 11,542

As filming on the Bumblebee Movie wraps/is wrapping up, and with the last of the Transformers: The Last Knight toyline trickling out, we bring to you more news, though of the business side of making the live-action movies.

As we reported earlier, HuaHua media, via it's funding agreement with Paramount Studios, had incurred larger than expected losses, due to underperforming Paramount films (including this summer's The Last Knight). Well, it now looks as though that agreement is ending, via this story in Variety.

What does this mean for the live-action movies? Jim Gianapoulos, Paramount CEO said “The actions we are announcing today establish a financing model that is better aligned to Paramount’s new strategic approach to film production,” [he] said in a statement. Click on the link above to read the full article, and feel free to discuss this in the Energon pub forums below!

Speculation: Hasbro Looking to Acquire Takara Tomy

Transformers News: Speculation: Hasbro Looking to Acquire Takara Tomy
Date: Wednesday, November 8th 2017 1:57am CST
Categories: Rumors, Company News
Posted by: Va'al | Credit(s): Seeking Alpha

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Views: 54,640

A preamble before the write-up: the original article is entirely speculative, and given that it was originally posted in July 2017 and we have heard nothing from either Hasbro or Takara Tomy since, please only consider it as such - speculation.

With that out of the way, you may be interested in reading an analysis over on SeekingAlpha concerning rumours of Hasbro acquiring Takara Tomy as part of itself (rather than the current partnerships they operate on certain franchises, such as Transformers), after Takara Tomy lost the license to one of its more lucrative products: Pokémon. The full piece is behind a register-to-read wall, but you can read the summary and the opening paragraphs below.

What do you make of this potential, but not at all confirmed or suggested anywhere else, circumstance? Would you be happy with the change? Let us know in the Energon Pub!


  • Takara Tomy is losing one of its best licenses, and its revenue outlook is negative for the next two years.
  • The company has failed in its effort over the past six years to diversify from a declining Japanese toy market.
  • The company has incurred massive losses since 2012.
  • It has hence become a takeover target and this possibly from the side of Hasbro.

A few weeks ago, I had a conversation with an old friend of mine, a senior buyer at a large Japanese toy retailer, who asked me whether I had seen the announcement about Pokemon pulling its license from Takara Tomy (OTC:TKHIY) and giving it to Wicked Cool Toys Company as of July 2018. I said that I had, and the follow-up question was whether I thought it likely that one of the two large American toy companies would buy Takara Tomy. Japanese executives are not in the habit of asking flippant questions, and this one made me think that there could in fact something major be happening and meriting further investigation.

First, some background.

In a Toy News Magazine article dated April 6, 2011, I said that:

“Takara Tomy is buying RC2 and challenging the leading US and European toy manufacturers on their own turf. With this move the company is transforming itself from a local giant into one with a decent presence in all major markets and a viable competitor to Mattel, Spin Master and JAKKS. I have omitted Hasbro from that statement because there are ties between the two companies effectively ruling out competition between them.”

There was a solid reason why Takara Tomy was anxious to diversify away from its home market. Japan toy sales have been declining for since 2010 due to negative population growth, a trend that is unlikely to reverse itself in a hurry:

Paramount and Hasbro to Produce and Distribute Live Action and Animated Content

Transformers News: Paramount and Hasbro to Produce and Distribute Live Action and Animated Content
Date: Friday, November 3rd 2017 3:15pm CDT
Categories: Live Action Movie News, Press Releases, Company News
Posted by: Seibertron

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Views: 16,868

Transformers News: Paramount and Hasbro to Produce and Distribute Live Action and Animated Content

Paramount Pictures and Hasbro to Produce and Distribute Live Action and Animated Content Under Five Year Exclusive Relationship

November 03, 2017 08:37 AM Eastern Daylight Time

HOLLYWOOD--(BUSINESS WIRE)--Paramount Pictures and Hasbro, Inc. today announced that they will be teaming up to produce and distribute content based on Hasbro brands, as well as original stories. The two companies will collaborate on live action and animated films, with Hasbro’s Allspark Pictures and Allspark Animation playing an active role alongside Paramount Pictures in development and production.

This announcement expands upon an existing relationship between the two companies. Hasbro and Paramount have partnered on five Transformers movies to date, as well as two G.I. Joe films, and the first Transformers spinoff, Bumblebee, is slated for December 2018.

"Paramount has been a valuable partner of Hasbro’s for more than a decade, and we’re looking forward to taking our relationship to the next level," said Brian Goldner, Chairman and CEO, Hasbro. "Storytelling, in its many forms, is revolutionizing our business and differentiating Hasbro in all sectors where we operate. We look forward to collaborating with the talented team at Paramount to create powerful new stories for kids, fans and families globally."

While terms of the relationship are not being disclosed, Paramount and Hasbro will partner on financing projects at varying levels of investment, and Paramount will distribute the projects produced during the five year term of this deal worldwide. Paramount and Hasbro will also collaborate on television programming.

"Hasbro has an enormous array of exceptional brands, so this expansion of our relationship is incredibly exciting," said Paramount Pictures Chairman and CEO, Jim Gianopulos. "We look forward to working with Brian Goldner and Stephen Davis and the Hasbro and Allspark teams to create extraordinary film properties for all audiences."

Hasbro recently hired Greg Mooradian as president of Allspark Pictures, with responsibility for live action film and television. Allspark Animation, the company’s label for animated film and television content, is led by Hasbro’s Meghan McCarthy. Hasbro acquired Boulder Media in 2016, a leading animation studio based in Dublin, Ireland, to produce its television and film animation. Hasbro Studios, its distribution arm which the company founded in 2009, distributes TV and digital content to more than 190 territories globally. The entertainment division reports to Hasbro’s Chief Content Officer, Stephen Davis.

About Paramount Pictures Corporation

Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment, is a unit of Viacom (NASDAQ: VIAB, VIA), a leading content company with prominent and respected film, television and digital entertainment brands. Paramount controls a collection of some of the most powerful brands in filmed entertainment, including Paramount Pictures, Paramount Animation, Paramount Television, Paramount Players, MTV Films, and Nickelodeon Movies. PPC operations also include Paramount Home Media Distribution, Paramount Pictures International, Paramount Licensing Inc., and Paramount Studio Group.

About Hasbro

Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to Creating the World's Best Play Experiences. From toys and games to television, movies, digital gaming and consumer products, Hasbro offers a variety of ways for audiences to experience its iconic brands, including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, LITTLEST PET SHOP and MAGIC: THE GATHERING, as well as premier partner brands. Through Hasbro Studios and its film labels, Allspark Pictures and Allspark Animation, the Company is building its brands globally through great storytelling and content on all screens. Hasbro is committed to making the world a better place for children and their families through corporate social responsibility and philanthropy. Hasbro ranked No. 1 on the 2017 100 Best Corporate Citizens list by CR Magazine, and has been named one of the World’s Most Ethical Companies® by Ethisphere Institute for the past six years. Learn more at, and follow us on Twitter (@Hasbro & @HasbroNews) and Instagram (@Hasbro).

© 2017 Hasbro, Inc. All Rights Reserved.


Press Contact:
Hasbro, Inc.
Julie Duffy, 401-727-5931
Investor Relations Contact:
Hasbro, Inc.
Debbie Hancock, 401-727-5464
Press Contact:
Paramount Pictures Corporation
Chris Petrikin, 323-956-4420

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