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37 total news articles in this section, 10 per page.

Optimus Prime found offensive at Heathrow - US says NO JOE!!

Transformers News: Optimus Prime found offensive at Heathrow - US says NO JOE!!
Date: Monday, June 2nd 2008 10:17am CDT
Categories: Digital Media News, Editorials
Posted by: First Gen | Credit(s): Starscream, The Daily Mail, BBC News

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In what could be some of the most ridiculous news reported here on, in two separate instances, in two separate countries, HASBRO's TRANSFORMERS and GI JOE franchises have apparently wreaked havoc in airports.

The UK's Daily Mail reports that a man was held from boarding a plane at London's Heathrow Airport because he was wearing a shirt which depicted Autobot Leader Optimus Prime holding a gun.

Taken from the Daily Mail:

Brad Jayakody, 30, from London, said he was stopped from passing through security at Heathrow's Terminal 5 after his Transformers T-shirt was deemed 'offensive.'

Mr Jayakody said the first guard started joking with him about the Transformers character depicted on his French Connection T-shirt.

'"Then he explains that since Megatron is holding a gun, I'm not allowed to fly,' he said.

Now obviously this guy is innocent. For one, he can't even recognize Optimus Prime on his own shirt. And secondly, its a TSHIRT with a TRANSFORMER on it!

Before you Americans poke fun, get a load of this one.

BBC News reports that a woman was denied entry into Los Angeles, CA's LAX Airport for having a GI Joe Figure in her carry on baggage.

Taken from BBC News:

A doll caused a security alert at an American airport because its two-inch plastic gun was considered a dangerous weapon.

Judy Powell, 55, from Walton on the Hill, Surrey, bought the GI Joe toy in Las Vegas and packed it in her hand luggage.

But security staff at Los Angeles International Airport refused to let Mrs Powell on board the plane with the replica rifle.

A Real American Death Threat?

Mrs Powell said: "I was simply stunned when I realised they were serious.

"Security examined the toy as if it was going to shoot them and looked at the rifle.

"I was really angry to start with because of the absurdity of the situation.

"But then I saw the funny side of it and thought this was simple lunacy."

Lunacy, Mrs. Powell, does not begin to explain it.

So let this be a lesson to all you Seibertronian's out there, before you board a plane think first "What would the TSA do?"

To view the complete article on Denying Prime, click here.

To view the complete article on NO JOE!!!, click here.

HASBRO names Mike Riley VP of Entertainment Marketing

Transformers News: HASBRO names Mike Riley VP of Entertainment Marketing
Date: Thursday, May 29th 2008 12:13pm CDT
Categories: People News, Company News, Editorials
Posted by: First Gen | Credit(s): Yahoo! Finance

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Views: 15,815

HASBRO Inc. has announced that Mike Riley will be assuming the position of Vice President of Entertainment Marketing. Mr. Riley will be responsible for working with all of HASBRO's name brands and exploring every avenue that any particular brand may have to offer in another form of entertainment.

HASBRO CEO Brian Goldner has already stated that he would like to move the toy manufacturing company beyond toys into all markets of entertainment. As mentioned on the forums here, new movies are already in the pre-production phase for the board games Monopoly and Ouija. Paramount Pictures is already creating G.I. Joe the Movie and according to the article cited here, Hasbro is also working with Debmar-Mercury on a new television game show, TRIVIAL PURSUIT: AMERICA PLAYS, that is set to air this fall.

Mr. Riley comes to HASBRO with an extensive history, with over 20 years of experience in the entertainment marketing field. He most recently served as Vice President of Strategic Marketing at Bandai America, and also served as Vice President of Strategic Marketing for Film, Television and Consumer Products at Sony Pictures Entertainment. would like to congratulate Mr. Riley on his new position with HASBRO Inc. and offer well wishes for him in the coming years.

To view the original article on this, click here.

Transformers Club June / July issue preview

Transformers News: Transformers Club June / July issue preview
Date: Friday, May 23rd 2008 8:35pm CDT
Categories: Comic Book News, Editorials, Collector's Club News
Posted by: First Gen | Credit(s): Pete Sinclair

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Pete Sinclair has posted a preview of the upcoming Transformers Collector's Club Magazine on the TFCC forums. Here's a quick recap of what he says we can expect from this next issue:

June/July 2008: The Botcon Issue

First he mentions a highly regarded cover is expected from last year's "Design a cover contest" and one of the main artists present at Botcon.

There will also be a complete review of Botcon 2008 covering all things that took place and attendees.

Expect some pics from Universe Wave 3 and Animated Wave 3 courtesy of HASBRO.

Lil' Formers and Mini Mayhem will follow the theme of the magazine.

1st and 2nd runners up for the 'Design a cover contest' will be mentioned and a younger artist is featured in the Fan Art Spotlight.

The next installment of Transtech will take place with a new character appearing.

"I, Lowtech", the 1 page preview for the third and final installment
in Transtech Prose takes form with Greg and Trent taking a "dark" turn with in . Nick Roche did the art.

Other than that, you're gonna have to wait for the Mag to come in the mail to find out all the goodies in store for us this coming month.

To view Pete's original post in the members only forums, go to The Transformers Club and sign in or sign up.

HASBRO New CEO looking to go beyond toys

Transformers News: HASBRO New CEO looking to go beyond toys
Date: Friday, May 23rd 2008 3:18pm CDT
Categories: People News, Company News, Editorials
Posted by: First Gen | Credit(s): Associated Press

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Views: 16,908

The Associated Press is reporting that with his assumption of the Chief Executive Officer position for HASBRO Inc., Brian Goldner is looking to move HASBRO beyond just toy manufacturing. Mr. Goldner believes that the company must look past traditional business and look into more avenues of creation.

Mr. Goldner stated this about current HASBRO products: "What does that look like as an online game? Can that be a cell phone game? Should that be a TV show? Can that be a movie? That's the way we're thinking about our brands today and our strategy for the company."

What could this mean for the future of TRANSFORMERS? We've seen video games and the long awaited live action movie. Could this bring about an online game to the likeness of monster hits such as 'World of Warcraft' or "Everquest'? Could we see a Generation 1 revamp with the new Classics and Universe lines playing the parts? Only time will tell us what plans Mr. Goldner has for HASBRO and its creations.

Got an idea on what could be done next? Click View User Comments above and share it with

To view the original posting on this article, click here.

HASBRO Announces quarterly cash dividends on shares

Transformers News: HASBRO Announces quarterly cash dividends on shares
Date: Friday, May 23rd 2008 1:34pm CDT
Categories: Press Releases, Company News, Editorials
Posted by: First Gen | Credit(s): Yahoo! Finance

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Views: 14,445

Yahoo! Finance is reporting that the HASBRO Inc. Board of Directors has announced a cash dividend to be paid to common share holders on August 15th, 2008. Share holders are to receive $0.20 a share for all shares on record by the end of the business day on August 1st, 2008.

What does this mean? Well, if you have stock or purchase shares of stock in HASBRO before the end of business August 1st, 2008, you'll be earning a $0.20 a share just for having them. That's money in your pocket just for owning shares. This is good news for stock holders.

To view the original report, click here.

People: New HASBRO CEO Brian Goldner ready to take aim

Transformers News: People: New HASBRO CEO Brian Goldner ready to take aim
Date: Monday, May 19th 2008 12:45pm CDT
Categories: People News, Company News, Interviews, Editorials
Posted by: First Gen | Credit(s):

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Views: 26,820

This thursday, HASBRO will have it's first out of state Chief Executive Officer take over the company reigns in its 85 year existance. Brian Goldner will be set to lead the nation's second largest toy company and creators of the TRANSFORMERS.

Mr. Goldner will be succeeding Al Verrecchia, who has served at the position since 2000. Mr. Verrecchia had this to say about Mr. Goldner:

"[Goldner] has been at the forefront of Hasbro’s drive to bring innovation and growth to the toy industry and his tremendous experience and entrepreneurial spirit will serve him well in his new role.”

Mr. Goldner is definately not a stranger to the Transformers franchise either, as he served as Co-Producer opposite Steven Speilberg in the production of the 2007 live action movie. would like to congratulate Mr. Goldner on his new promotion at HASBRO, and offer our well wishes to you and HASBRO for the coming years.

To view the complete article on Mr. Goldner, click here.

Catching them all! Mini-Cons are go! (Guide, rant, warning)

Transformers News: Catching them all!  Mini-Cons are go! (Guide, rant, warning)
Date: Monday, May 12th 2008 1:01pm CDT
Categories: Site Articles, Editorials
Posted by: Counterpunch | Credit(s): Counterpunch

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Views: 76,150

Considering a career in Mini-Con hunting? Here's the low-down:

It started interestingly enough with Armada Starscream. Now, I had just gotten back into collecting and decided that I was in need of a Starscream, any Starscream to fill that gap in my “collection” (read: 3 figures and a KO). Off I went to Wal-Mart at 10PM with my then new girlfriend and out I came with Armada Starscream. Sure, he was different, more red than grey, but I liked the noises it made and the face sculpt was pretty cool too. I knew, like, nothing at the time.

Now, not that night, but the one after that, I was about to throw away the packaging for Starscream (I had decided that I did not feel guilty over the $20 purchase and would keep the toy) and at the last moment noticed the other little figure in the package: Swindle.

Now, I hated Micromasters back in the day. This little robot leftover of a Mini-Con wasn’t winning me over either. I can remember just how close I was to pitching him out with the package right there and then. I didn’t do it though, hell, I might need the little thing if and when I sold Starscream on eBay…

That was about 5 or 6 years ago. I have literally, hundreds of Mini-Cons now. I’m going to give you a small look at a small world where only the bravest (dumbest?) collectors tread: Mini-Con hunting.

That ain’t all…I got tired of putting them out. :P

Mini-Cons have seen three styles of release in the US. You can find them packed in with Armada toys (and a few other select figures from other lines), in team based three packs, and in rival based two packs from the Cybertron Series. If you are looking for entry level Mini-Con collecting, this is the place to start. Prices remain low, there is an abundance of the toys, and there isn’t a whole lot of competing collectors.

I’m not going to cover in depth the Mini-Cons that came packaged with other figures. There is really no mystery there and with the exception of Energon Ultra Magnus, you’ll not have any problems finding them. On to the Armada three packs…

Several varieties of team packs were released over the life of the Armada line. For almost every pack, there was a later recolor (usually an improved or homage based paint scheme). The initial releases saw the Star Saber team, the SkyBoom Shield team, and the Street Action team. All of these were prominently featured in the cartoon. Also, each of these had a combining gimmick forming in order, a sword, a shield, and a gestalt.

Other teams to follow included the Adventure Team (off road based vehicles), Street Speed Team (Super Articulated w/ car alt modes), and the Sea Assault Team (Adorable lil boats that don’t really float). We also saw the Requiem Blaster Team, a set of three space based figures who combine to form a gun:

All of these were neat, sure. The ones that combined were a pretty cool gimmick, no doubt. Then, they went and made TargetMaster Mini-Cons. This was the turning point for me. The damnable Emergency team did me in. They are three emergency rescue type vehicles that have a third weapon mode. Each of the three turned into a kind of cannon or blaster. They were literally too cool. Correspondingly, the Air Assault Team had a similar gimmick of third-mode weaponry; however, they turned to melee weapons. Or in Gunbarrel’s case, a bad-ass machine gun:

Here is Overload stocked up with Mini-Con weaponry:

After these guys I started to buy up any and all Mini-Cons that were being released because I really enjoyed the idea of them acting as weaponry or as something similar to the G1 ‘Master’ process. Happily, all of the Armada releases, even the repaints are in plentiful supply. With the genuinely low prices these fetch, it becomes a very easy goal to collect them all.

Post Armada has seen small and limited releases of further Mini-Cons. Hasbro was actually unprepared for their popularity. Energon saw only two official releases that were not part of a larger figure set. Universe had a few scattered here and there between figures (most of which are actually quite excellent). Then Cybertron and Classics brought the lil guys back around in full force.

Cybertron saw releases in three formats: standard 3 packs, 2 figure battle packs, and standard pack-ins. The standard 3 packs were all new molds, even the street team saw remolds making them new again.

Four waves of somewhat unloved 2 figure battle packs were released. Wave 1 and 2 were over-produced and product was everywhere (and in some places still is…). With the exception of a cool recolor of the Land Military team, the first two waves were kind of lack luster. Wave three saw those wonderful little Emergency Team Mini-Cons return in addition to a repaint of the Energon Saber, affectionately known by some as the “Sun Saber”.

Wave 4…is an obstacle to new Mini-Con collectors and a good test of patience and dedication. Wave 4 saw a very limited distribution in the US. Many stores saw either 1 or zero case assortments for Wave 4. These 6 Mini-Cons, 3 for the Energon Street Action Team and 3 for the Decepticon Space Team are perhaps the most difficult to located US release Mini-Cons. I have seen the Blastback and Sureshock 2-pack go for upwards of $60 on eBay and it’s a topic which I have regularly argued with other collectors. Not only do you have to be on the lookout for this set, but you have to be on watch for the right price.

The other set released in Cybertron took me by surprise for its current worth. Wal-Mart released a variation of the SkyBoom Shield Team in inverse colors to the Road Rage team. Each one was packaged with a deluxe sized figure during a holiday season. These damn things were on clearance for months…Now the individual Deluxe + Mini-Cons fetch 25-40 a piece on eBay. So, if you’re dedicated…be ready with your wallet.

All that being said, we’re kind of at the end of US release of Mini-Cons... Sure, there are the Classics Mini-Cons and this and that repaint I did not mention, but you get the general idea. A complete collection of these guys is entirely possible. Hell, you might be able to attach the whole lot of them to the figures you purchase along the way. More power to you.

Of course, that’s the Blue Pill way out. The rabbit hole goes much deeper (read: More expensive :D )

Turn back now, I mean, you’re probably too faint of heart to bother with the following information.

I hope you don’t have an addictive personality if you plan to keep reading…

The awful truth: Japanese Mini-Cons are more expensive than many illegal drugs if measured by the ounce.

We’ll break this info slowly here. I’ll try to make it digestible.

Remember all those ever so neat-o Armada repaints of Mini-Cons? What if there were yet another set of repaints with mostly uniform color schemes and tended towards those dark cohesive color arrangements we love?

Welcome to X-Dimension. For almost every released Mini-Con set, there is a corresponding X-Dimension set. These Japanese only releases were more color coordinated than the US releases and generally did quite attractive things with their designs. For instance, the Air Assault Team is entirely in black with white detailing. The Star Saber has been redone in red, orange, and white creating a “Fire Saber”.

Top Right: Fire Saber

The anime accurate Tidal Wave from Micron Legends saw his appropriately colored Sea Assault Team released in X-Dimension:

Middle: Sea Assault Tidal Wave Type

X-Dimension repaints are not truly difficult to find, nor are they wallet busters. Most of the sets can be found for $15-20 either on BBTS or eBay when they pop up. Some of them command more. The Fire Saber is typically about $30-50 and the Blue Skyboom Shield can hit around $25-35. These are all great additions and are quite interesting variations to add to your collection. Of course,…X-Dimension Street Action Team only comes with the DX Magna Convoy Gift Set. So, I could really say that that one set will cost you about $250 give or take, but hey, you get a free Magna Convoy with it. Score! (and proceed to explain this, only to be subsequently dumped by your significant other…)

X-Dimension repaints are nice…but apparently all the cool kids are into the infamous Micron Booster figures. Micron Booster you say, what’s that? Imagine the joy of opening up a $5 blind packed box to get your random prize Mini-Con. Look, there are only 12 figures per release…How much fun (and anxiety…) will it be to hunt down a set?

Fortunately…it’s not as bad as it sounds.

Micron Booster 1 had all figures distributed equally, one per case. Even the “Chase” figure was made in equal numbers. See it here:

You will likely have to buy a set out of Asia at this point. Expect to pay about $60-100 for a sealed box. Happily though you’ll get the entire set in there in one purchase. Even better, you will receive the Incredible Ice Saber. Don’t fight the Fire Saber without one!

Micron Booster 2 (There are 4 of these…well, technically 5 because there was actually a Booster #0. That’s trivia for ya!) was the first to include a true chase figure.

Sorry for the poor image…

This is the Booster with reinforcements to the Targetmaster figures. All new Emergency and Air Attack Mini-Cons are introduced along with fantastic recolors of Armada Skywarp’s Mini-Con. The chase figure was approximately 1 per 2 boxes, but you were otherwise guaranteed to get the other 11 figures out of a box. You can routinely find the entire MB2 set minus the chase figure for $35-45. The chase figure holds steady at around $35 alone…

Micron Booster #3 was where the going gets tough. Each box is random. You have little chance of completing a set out of one box. First, the variant figure, Bug General is packed at about 1 per 3 boxes. Now the other problem stems from when this set was released. During Cybertron we got repaints/remolds of older figures: Blurr, Runamuck, Buzzsaw, and Longrack. Now, these toys are all produced on a mold where all of their pieces exist together in harmony. Only problem being that even though all of those toys were produced with Mini-Cons on the sprues (Mini-Cons that match their paint schemes and are totally rad…), they were not released or packaged with the general release of those toys…

So, Takara crammed them all into MB3 and the fans rejoiced…kind of. So, on the upside, we get those long lost Mini-Cons, on the downside, those Mini-Cons are over packed into MB3. I got 3 of the Motorcycle for Runamuck alone in my first box of them. Whatever. Look at them, they are cool…

Oh yea…the Dead End Mini-Con from Unicron was in there too, so ya know…if you feel like finding 27 or so of him…(You’d be the coolest person ever. I would want your autograph.)

Micron Booster 4: Classics the leftovers…

There it is…::Yawn…:: Takara was pretty damn lazy here. Some of the repaints are so minor it is infuriating. Also, there are two chase figures because…ok, I paid $31 for the clear police car down there (shipped!). I warned you this wouldn’t be easy.

At any rate, MB4 is still pretty cheap. $40 -50 will get you a box shipped. Oh, and they’re Maximals and Predacons. Megatron (purple dino) is finally in scale with Classics Prime. Recreate all your favorite face shooting action in vivid detail!

You still with me? I know, some of you are shaking your heads at the stupid Mini-Con repaints and the absurd prices…That’s cool. Let’s make it worse!

Japan has a rich and wonderful tradition of harassing women on trains, high suicide rates, rampant teenage STDs (I’m really messing with some folks idealistic versions of Anime-land ne?) and making collectors do retarded things for toys.

This brings me to store exclusives.

Imagine this. Toys R Us has a special promotion. The first 10 people to buy $X amount of TF toys on a certain date gets one of 10 promotional Mini-Cons.

Say “Hi” to Skyglide!

Or how about this! Let’s have three different stores across Japan each have a different Mini-Con. All released at the same time and part of a special set! (Happens on multiple occasions and sets…) These 3 piece sets usually go for around $100. I’m sure someone with connections to Japan will say, “Ney…I got them for cheaper…Ney!” Whatever. So if you suspect someone might call you gaijin sometime, expect to pay.

Other fun “Run around Japan!” Exclusives include this guy:

In the worst case of obsessive chase madness I present the Space Destruction Team:

Each one of these came blind packed with Armada Optimus Prime (the big one) in Japan. Imagine the fun of opening a minimum of three Primes to find them! Price: $300 minimum.

Let’s go on to the last series of vicious OCD beatings for today: Linkage Microns.

How about this, let’s take 12 very important characters to a series, package them 1 at a time with an overpriced DvD, and release them only to the Japanese Market! Smile, they’re only about $45 a piece this time. Linkage, is a story of the behind the scenes aspects of the Armada story. It is the glue which fixes all the questions or unexplained portions of the show.

Volume 1 of the DvD set is kind enough to provide the 3 main characters:

Each release after that is one Micron per DvD. You can figure it all out from there.

Like I said in the beginning of this, “Catching them all” isn’t as easy as it might sound. There are many varied and odd aspects of collecting in our hobby. Even if you aren’t up for the big dance of finding, buying, and continuing the search for Mini-Cons, hopefully you can appreciate the vast variety and incredible dedication it takes to venture out on this path.

Some folks collect Primes, some like Starscream, others feel the need to press races of smaller robots into servitude to wage intergalactic war.

Whatever floats your boat, ya know?

Spotlight: Hardhead Script wrap up on Furman's Blog

Transformers News: Spotlight: Hardhead Script wrap up on Furman's Blog
Date: Monday, April 14th 2008 12:26pm CDT
Categories: Comic Book News, People News, Editorials
Posted by: First Gen | Credit(s): Simon Furman

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The second installment of the "Revelation" series will be coming soon as Simon Furman has posted a script wrap for the next issue - Spotlight: Hardhead. Heres and excerpt from Simon's blog:

Here we go with a post-script autopsy of Transformers Spotlight: Hardhead, the second part of the “Revelation” quartet. As spoiler-free as possible but there are some wicked teases. Be warned. Once again, the challenge here was to both create a rounded (complete in one issue) character focus and maintain the breathless, headlong forward pace of the main Revelation/Dead Universe arc (begun in earnest in Spotlight: Cyclonus).

You can view the entire entry and script wrap in Simon Furman's Blog here.

Transformers 2 to also film in Bethlehem, PA

Transformers News: Transformers 2 to also film in Bethlehem, PA
Date: Sunday, April 13th 2008 7:57pm CDT
Categories: Live Action Movie News, Editorials
Posted by: First Gen | Credit(s): Gunga Din

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Views: 18,870

As previously reported, Transformers the Movie part 2 will be filming in Philadelphia, PA for the better part of June. Bethlehem, PA. has also been added to the list of filming locations. This excerpt was taken from

Philly film projects

Neat twist surrounding the action movie Transformers 2, whose
production will be based in Philly for the better part of June. I hear that director Michael Bay and crew also will shoot in Bethlehem, Pa., which will double as a city in the Far East. (A twist in the notion of sending American jobs overseas.)

You can view the original article here.

Your personal creative UPDATE!!!! New info available.

Transformers News: Your personal creative UPDATE!!!! New info available.
Date: Sunday, April 13th 2008 12:39pm CDT
Categories: People News, Editorials
Posted by: First Gen | Credit(s): Dead Metal, Izanami

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Views: 17,475

Mark Simon of "Mind Your Business" reports that personal created works such as drawings, writings and video's that you've done may not belong to you much longer. A new legislation is in the works to make any form of publicly displayed art free for use by major corportations. This could mean any Transformers related works you've done and posted online could be at risk!!!

Here is an excerpt from the article:

Mind Your Business: You Will Lose All The Rights to Your Own Art
Mark Simon is mad as hell and, in this month's "Mind Your Business," he tells you why you should be too.
As you know, I usually handle the subjects in my articles with a sense of humor. That is not the case this month. I find nothing funny about the new Orphan Works legislation that is before Congress.


Matt Moylan of has made this announcement with a reference link to contradict earlier reports of creative works rights loss.

Matt Moylan- I've sen many journal posts by artists today about this orphaned works mini-panic by artists.
(Ahhh! we're going to lose all our rights! OH NOES!! etc) The first place I went after reading about it was .They're very on the ball about any threats to copyright protection.

They are directing everyone to this article, which explains clearly how there is currently no such legislation, and how the guy generally doesn't know what he's talking about:
Good read, I think it will put many minds at ease.

To view the original article and join the discussion, click View User Comments above.

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