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HASBRO KICKS OFF “REVEAL YOUR SHIELD” TRANSFORMERS CELEBRATION Five Days of Exclusive Reveals

Transformers News: HASBRO KICKS OFF “REVEAL YOUR SHIELD” TRANSFORMERS CELEBRATION Five Days of Exclusive Reveals
Date: Thursday, April 20th 2017 2:06pm CDT
Categories: Live Action Movie News, Toy News, Event News, Press Releases
Posted by: william-james88 | Credit(s): Hasbro

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HASBRO KICKS OFF “REVEAL YOUR SHIELD” TRANSFORMERS CELEBRATION
Treating Fans to Five Days of Exclusive TRANSFORMERS: THE LAST KNIGHT Content and Product Reveals


PAWTUCKET, R.I., April 20 2017 – Today Hasbro, Inc. (NASDAQ:HAS), announced “REVEAL YOUR SHIELD,” a TRANSFORMERS celebration that will offer fans five days of TRANSFORMERS content and product reveals, beginning on April 24th with the release of Hasbro’s first wave of toys and consumer products inspired by the TRANSFORMERS: THE LAST KNIGHT film. Throughout the week fans will be encouraged to “reveal their shield,” using social media, TRANSFORMERS.COM or the official TRANSFORMERS mobile app to declare their allegiance to the Autobots or Decepticons.

The REVEAL YOUR SHIELD program kicks off with new content inspired by TRANSFORMERS: THE LAST KNIGHT on TRANSFORMERS digital and social channels, a video featuring a new BARRICADE action figure, and the release of on-sale dates for some of the exciting products from Hasbro’s TRANSFORMERS: THE LAST KNIGHT line. And the action won’t stop there - fans should stay tuned throughout the week for celebrations and a few surprises that will appear on TRANSFORMERS social channels, as well as new games and activities coming to Transformers.com and in the TRANSFORMERS: THE LAST KNIGHT App.

“The TRANSFORMERS brand is one of the most recognizable franchises in the world, and 2017 is a massive year for the Autobots and Decepticons,” said Tom Warner, Senior Vice President of the TRANSFORMERS franchise at Hasbro. “Our REVEAL YOUR SHIELD fan celebration will deliver a week’s worth of TRANSFORMERS content, including new material inspired by the upcoming film, TRANSFORMERS: THE LAST KNIGHT. The movie is the biggest TRANSFORMERS adventure yet, and REVEAL YOUR SHIELD is the perfect way for fans to get in on the action before it arrives in theaters on June 23rd.”

To “REVEAL YOUR SHIELD” and see all of the exclusive TRANSFORMERS news and content, please visit TRANSFORMERS.COM, Instagram/TRANSFORMERSOFFICIAL or the official TRANSFORMERS Facebook page, Facebook.com/Transformers each day next week.



About Hasbro
Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to Creating the World's Best Play Experiences. From toys and games to television, movies, digital gaming and consumer products, Hasbro offers a variety of ways for audiences to experience its iconic brands, including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, LITTLEST PET SHOP and MAGIC: THE GATHERING, as well as premier partner brands. The Company's Hasbro Studios and its film label, Allspark Pictures, are building its brands globally through great storytelling and content on all screens. Through its commitment to corporate social responsibility and philanthropy, Hasbro is helping to make the world a better place for children and their families. Learn more at www.hasbro.com, and follow us on Twitter (@Hasbro & @HasbroNews) and Instagram (@Hasbro).



More Information and Tickets for Cybertrome 2017

Transformers News: More Information and Tickets for Cybertrome 2017
Date: Wednesday, April 19th 2017 5:00am CDT
Category: Event News
Posted by: Va'al | Credit(s): Cybertrome

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With just a couple of weeks left before the event, the folks over at Cybertrome (aka Cybertron in Rome, geddit?) have sent along a slew of promotional material (in English this time!) for any Transformers fan who may be thinking of attending! Art guests, shows and talks, toys, Hasbro previews, live-action movie guests and materials and LEGO builds - check it all out below, and grab your tickets here!

Transformers News: More Information and Tickets for Cybertrome 2017

Transformers News: More Information and Tickets for Cybertrome 2017

Transformers News: More Information and Tickets for Cybertrome 2017

Transformers News: More Information and Tickets for Cybertrome 2017

Transformers News: More Information and Tickets for Cybertrome 2017

Transformers News: More Information and Tickets for Cybertrome 2017

Transformers News: More Information and Tickets for Cybertrome 2017

Franchise Designer Aaron Archer to attend TFcon Toronto 2017

Transformers News: Franchise Designer Aaron Archer to attend TFcon Toronto 2017
Date: Monday, April 10th 2017 3:23pm CDT
Categories: Event News, People News
Posted by: Kurona

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The guest list of TFcon Toronto this year just keeps growing, as Transformers' former Senior Design Director Aaron Archer is attending! Having worked on many lines including Beast Wars, Armada and Cybertron; he will now at the con be hosting a special interactive workshop - details on the workshop are unclear at the moment, but you will be able to buy tickets for it when registration for the event goes up; which isn't far off! Check out the story from TFcon's official site and let us know in the forums if this prompts you into going!


Aaron Archer has worked in comics, toy design and creative franchise planning (trans-media) for over 25 years. Aaron spent 13 years on the Transformers Franchise where he was creative leader and partner across feature films, toys, video game, publishing, the ride, and animation projects. During his career at Hasbro/Kenner Aaron worked on a variety of unique brands including Star Wars Ep1, GI JOE, Batman, Alien Resurrection, Jurassic Park 3, and many other classic toy-lines. Aaron continues to develop personal art projects and is active in the toy and entertainment industry. Aaron shares his creative experiences and creation methods during speaking engagements and will seen in the 2018 Netflix documentary The Toys That Made Us.

We are very happy to welcome Aaron Archer back to TFcon Toronto this year where he will be hosting a special Interactive Workshop. Tickets for this class will be available when TFcon Toronto 2017 registration goes online later this month.

New HASCON Promotional Video Released and Confirmation of Hascon Exclusive Toys

Transformers News: New HASCON Promotional Video Released and Confirmation of Hascon Exclusive Toys
Date: Monday, April 10th 2017 2:35pm CDT
Categories: Toy News, Event News
Posted by: D-Maximus_Prime | Credit(s): Transformers Facebook Page

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While it is still several months away, we have a new update concerning the upcoming convention involving the Hasbro properties. The Transformers Facebook page has shared a new video created to advertise the event, staring the new styled movie Optimus Prime. The video shows Optimus walking up to the Rhode Island Convention Center where the event will be held and placing the Hasbro flag beside the other flags preset. Equally important is the blurb hasbro wrote regarding the event and that it will have exclusives that will then be on Hasbro Toy Shop after the event. This is just like SDCC exclusives of yore, yet another hint that Hasbro will not be in attandance at SDCC this yeat and instead keep exclusives for this Hascon event instead. Check out the video, and remember to check out the Hascon website and get your tickets!



Bigger than Unicron? Yep. Join us this September at HASCON for 3 days of super fandom! This FANmily event will feature TRANSFORMERS toy reveals, talent appearances, HASCON exclusive product*, autograph sessions, dynamic panels with the TRANSFORMERS design team and much more. Stay tuned, tickets and more information coming soon!

*Limited quantities will be available at hasbrotoyshop.com following the convention.

Michael Bay Releases Video of Transformers Movie 10th Anniversary Event Hosted in China

Transformers News: Michael Bay Releases Video of Transformers Movie 10th Anniversary Event Hosted in China
Date: Tuesday, April 4th 2017 7:37pm CDT
Categories: Live Action Movie News, Event News
Posted by: william-james88 | Credit(s): weibo and youtube

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Michael Bay has released a video through the official Weibo Transformers page (we have the youtube version below) about an event hosted by him in China which will celebrate the 10th Anniversary of the Transformers Live Action Movie franchise. The city the event takes place in is still undecided and it is up to fans to vote.

The cities this 10th Anniversary Gala can take place in are the following:

1) Shaanxi Xi’an
2) Sichuan Chengdu
3) Shanghai
4) Henan Zhengzhou
5) Canton Guangzhou

It is currently unclear where and how to vote so if any of you know more, please let us know!


Breakdown of Footage Shown at Transformers: The Last Knight IMAX Preview Event

Transformers News: Breakdown of Footage Shown at Transformers: The Last Knight IMAX Preview Event
Date: Tuesday, April 4th 2017 7:27pm CDT
Categories: Live Action Movie News, Event News
Posted by: william-james88

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Fellow Seibertronian karyuudo attended the IMAX special Transformers The Last Knight Preview event and reported the following to us:

karyuudo wrote:Free USB key and TLK poster was given out.

They showed new footage which included some of the previously mentioned scenes a huge battle
King Arthur
Merlin drinking
Isabella's "boyfriend" Canopy getting killed and Cade + Bumblebee saving them
the Autobots in the junkyard
Cade his assistant and Isabella running from the TRF machines
meeting Cog and Cade getting knocked out of a window while holding onto a flyer
Cog breaking Crosshair's finger
Cade being given a bracelet tied to his destiny or something
Cade and Bumblebee meeting Anthony Hopkins character
a tank Autobot
Hot Rod and some British philosophy prof
some clips of the Knights of the Round Table with the 12 Cybertron Knights
Hot Rod talking with a horribly fake French accent
some clips of Optimus finding Quintessa's planet
a clip of Megatron possibly holding his old head
parts of Cybertronian artifacts lifting from the earth
clips of Bumblebee fighting Prime and Cade telling him "this isn't you!"

That's about all I can remember right now :michaelbay:

Transformers: The Last Knight Imax Fan Event Tonight With Movie and Behind-The-Scenes Footage

Transformers News: Transformers: The Last Knight Imax Fan Event Tonight With Movie and Behind-The-Scenes Footage
Date: Tuesday, April 4th 2017 8:58am CDT
Categories: Live Action Movie News, Event News
Posted by: D-Maximus_Prime | Credit(s): British Board of Film Classification

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On this glorious Tuesday morning (or afternoon, or night, or even very early Wednesday morning, depending where you are) we bring to you a reminder that tonight will be the Imax Fan Event, where fans of the Live-Action Transformers Movies will get to experience a half an hour long reel of movie moments and behind-the-scenes footage! This experience will contain the material seen during the Super Fan Event that Seibertron was involved with, and even includes about 5 more additional minutes of footage. You can find your tickets for this limited Imax theaters event Here, and you can get up to 2 free tickets for the event. The event is scheduled to occur at 7pm tonight, April 4th.

The British Board of Film Classification has also rated the trailer and provided us with information regarding the preview, such as the running time of just under 30 minutes. We will include the technical details below.

And if you want some spoilerish reminders of what will occur tonight, minus the several new minutes of footage, you can check out Seibertron's own coverage and thoughts right over here!

-Type Of Media: FilmTrailer
-Approved Running Time: 29m 24s
-Director: Michael Bay
-Cut: This work was passed uncut.
-Title: TRANSFORMERS – THE LAST KNIGHT
-Title Information: IMAX Fan Footage
-Year: 2017
-Distributor(s): Paramount Pictures UK
-Classified date(s): 03/04/2017
-Main language: English
-Submitted run time: 29m 24s
-Approved footage: 2646+0
-BBFC reference: FTxxx346896
-Registration number: CFJ41853
-Remarks: IMAX Fan Footage
-Note to parents: This version of the film is displayed in the 3D or IMAX format and some younger children may find this a more intense experience

Images and Clips from Transformers: The Last Knight CinemaCon Attendance

Transformers News: Images and Clips from Transformers: The Last Knight CinemaCon Attendance
Date: Wednesday, March 29th 2017 2:29am CDT
Categories: Live Action Movie News, Event News, People News
Posted by: Va'al | Credit(s): TLK social media

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Over from CinemaCon, where some new footage is being shown by Paramount for the upcoming Transformers: The Last Knight movie - if you're interested, you can find out more here, though be warned for spoilers - the film's cast and Michael Bay are pressing and schmoozing, and social media is there to document it! You can check out Laura Haddock, Isabela Moner, Mark Wahlberg, Anthony Hopkins, Jerrod Carmichael in the images below, and take a look at the official clip from Twitter, too.




Transformers News: Images and Clips from Transformers: The Last Knight CinemaCon Attendance

Transformers News: Images and Clips from Transformers: The Last Knight CinemaCon Attendance

Transformers News: Images and Clips from Transformers: The Last Knight CinemaCon Attendance

Transformers News: Images and Clips from Transformers: The Last Knight CinemaCon Attendance

Transformers News: Images and Clips from Transformers: The Last Knight CinemaCon Attendance

Transformers News: Images and Clips from Transformers: The Last Knight CinemaCon Attendance

IDW Publishing Returns to Wondercon 2017

Transformers News: IDW Publishing Returns to Wondercon 2017
Date: Monday, March 27th 2017 3:04pm CDT
Categories: Comic Book News, Event News, People News
Posted by: D-Maximus_Prime | Credit(s): IDW Publishing

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This coming weekend, IDW publishing will be headed to Wondercon 2017, which is a 3 day convention held in Anaheim, California! Transformers will be making several appearances, with John Barber, Livio Ramondelli, and Mairghread Scott all making appearances. You can check out the full press release and schedule below, as provided by the Press Release.

IDW Returns To WonderCon
Cast Appearances, Must-Have Exclusives, And More!

San Diego, CA (March 27, 2017) – IDW and WonderCon head to Anaheim, CA this weekend for the fan-favorite 3-day convention! Held at the Anaheim Convention Center from March 31st to April 2nd IDW will be set up all weekend long at booth #1109. In addition to big signings and essential panels throughout the weekend, IDW will also be hosting Traveling Stories at their booth, a San Diego-based non-profit committed to spreading literacy through community engagement.

Be sure to stop by the IDW booth for all of your Convention Exclusive needs, as we’ll be stocked up on all of the must-have variant editions only available at the booth:

Batman/TMNT Adventures #5 Kevin Eastman B&W Variant - $10 each
Ghostbusters 101 #1 Con Exclusive Photo Variant - $10 each
Transformers vs. G.I. Joe Movie Adaptation Tom Scioli Variant - $10 each
Wynonna Earp “Deluxe Pack” of comics - $25 each
Jack Kirby’s Fantastic Four Artist’s Edition Variant cover edition, signed & numbered by Joe Sinnott - $150 each
Ditko Unleashed special edition with slipcase and additional book (Ditko Index) - $120 each

Throughout the weekend come by for incredible signings featuring amazing talent including cast members from the smash-hit show Wynonna Earp, and Teenage Mutant Ninja Turtles co-creator and guest of the show, Kevin Eastman!

Friday March 31st

1:00 – 2:00 Love is Love – Marc Andreyko, Chris Ryall, Nyambi Nyambi
2:00 – 3:00 Dirk Gently’s Holistic Detective Agency – Arvind Ethan David, Chris Ryall
3:00 – 4:00 Teenage Mutant Ninja Turtles Universe – Chris Mowry
3:30 – 4:30 Insufferable – Mark Waid
4:00 – 5:00 The Biggest Bang – D.J. Kirkbride
5:00 – 6:00 Transformers – John Barber, Livio Ramondelli, Mairghread Scott
5:00 – 6:00 M.A.S.K. – Brandon Easton
6:00 – 7:00 G.I. Joe – Aubrey Sitterson
6:00 – 7:00 Star Trek – Scott Tipton

Saturday April 1st

10:00 – 11:00 Back To The Future – John Barber
10:00 – 11:00 Edward Scissorhands – Drew Rausch
11:00 – 12:00 Love is Love HOUR ONE – Daniel Beals, Elsa Charretier, Christos Gage,
Sterling Gates, Marc Guggenheim
12: 00 – 1:00 Love is Love HOUR TWO – Amanda Deibert, Cat Staggs, James Tynion IV, Joshua Yehl
1:00 – 3:00 Wynonna Earp – Kate Drummond, Tim Rozon, Alexandra Zarowny
3:00 – 4:00 Star Trek – Mike Johnson, Ryan Parrott
3:00 – 4:00 ROM – Christos Gage, Chris Ryall
4:00 – 5:00 The X-Files: Deviations – Amy Chu, Cat Staggs
5:00 – 7:00 Teenage Mutant Ninja Turtles – Kevin Eastman, Tom Waltz, Bobby Curnow
(*Check out the show exclusive variant!)

Sunday April 2nd

10:00 – 11:00 God Is Disappointed In You – Mark Russell
11:00 – 12:00 Teenage Mutant Ninja Turtles Universe – Chris Mowry
12:00 – 2:00 Teenage Mutant Ninja Turtles – Kevin Eastman, Tom Waltz, Bobby Curnow
(*Check out the show exclusive variant!)
2:00 – 3:00 Powerpuff Girls – Haley Mancini, Jake Goldman
3:00 – 4:00 Love is Love – Marc Andreyko, Cecil Castellucci, Sina Grace, Nyambi Nyambi

And join us throughout the weekend at these panels!

FIND YOUR HERO with IDW PUBLISHING's WonderCon panel!
Friday, 3/31/17, 4:30p.m. - 5:30p.m., Room: 213
On the lookout for your new favorite comic? Want to hear what's next from the company that publishes everything from Transformers to Teenage Mutant Ninja Turtles, Star Trek to Back to the Future? Then don't miss this panel, where Chris Ryall, David Hedgecock, Sarah Gaydos, Aubrey Sitterson, Scott Tipton and some VERY special guests make you an insider.

IDW Entertainment Presents: Spotlight On Wynonna Earp
Saturday, 4/1/17, 11:30a.m. - 12:30p.m., Room: 208
The breakout hit of 2016 returns to WonderCon! Join the cast and crew of the show that Variety named one of 2016’s Best New Shows as they reveal what’s in store for season two!

IDW Portfolio Review
Saturday, 4/1/17, 1:00p.m. - 2:00p.m., Room: 206
An IDW editor will review your artwork and offer advice on your portfolio.

Teenage Mutant Ninja Turtles: A Shell of a Good Time Panel Bonanza
Saturday, 4/1/17, 3:30p.m. - 4:30p.m., Room: 213
The current TMNT brain trust of Kevin Eastman, Tom Waltz and Bobby Curnow discuss the Turtles’ past, present and the threat from Dimension X looming in their future! Also announcing new creators and TMNT projects for 2017 and beyond!

IDW’s Archival Artbooks Panel
Saturday, 4/1/17, 5:30p.m. - 6:30p.m., Room: 208
IDW has been blazing the way in Archival collections, from Artist’s Editions to the Marvel Artist’s Select books and beyond! Join IDW’s Greg Goldstein, Chris Ryall, and Scott Dunbier, and more special guests to discuss what’s come so far and, most importantly, what’s coming next!

IDW’s Hey, Kids! (of All Ages) Comics Panel
Sunday, 4/2/17, 11:30a.m. - 12:30p.m., Room: 213
IDW is the home for the best comics for fans of all ages, from My Little Pony to Skylanders to Disney and the Ninja Turtles. Not only will there be free comics for kids but also fun, and insightful details on all of the many kids comics, courtesy of editors extraordinaire Sarah Gaydos and Bobby Curnow! And don’t forget kids, come with questions for the panel on how to make your VERY OWN COMICS!

TFcon USA 2017 Update - Neil Ross to Attend

Transformers News: TFcon USA 2017 Update - Neil Ross to Attend
Date: Monday, March 27th 2017 2:44pm CDT
Categories: Event News, People News
Posted by: D-Maximus_Prime | Credit(s): TFcon USA

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TFcon USA has provided a new update on their website, as it is now confirmed that Neil Ross is set to attend! Ross voiced several notable characters in the G1 cartoon as well as some GI Joe and Voltron characters. Check out is bio below, and get your tickets now!

We are very pleased to welcome Neil Ross to TFcon USA 2017. Transformers fans will recognize him as the voices of Bonecrusher, Hook, Sixshot, Slag and Springer in Transformers Generation 1. Fans of the 80s will also remember him as Dusty and Shipwreck in GI Joe as well as Keith and Pidge in the original Voltron series. Mr. Ross will be taking part in Q&A panels and autograph sessions with the attendees of America’s largest Transformers Convention all weekend long.

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Transformers Podcast: Twincast / Podcast #174 - Autobot Jedi Newtypes
Twincast / Podcast #174:
"Autobot Jedi Newtypes"
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Posted: Monday, May 8th, 2017
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